Tag: location based

Total Results: 88

Facebook acquires Gowalla team to boost location-based services

Published: December 6, 2011

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Location-based advertising without the fear factor

Published: August 1, 2011

By Sheila Buckley

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?

Next wave of mobile marketing: NFC, QR codes and location-based technology

Published: May 26, 2011

By Hamilton Chan

While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.

Mobile ads driving purchase intent among smartphone users: Google

Published: April 28, 2011

A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

Location-based services have yet to reach tipping point: survey

Published: March 28, 2011

Location-based services have yet to reach the tipping point, according to a survey by White Horse.

Market opens to potential of location-based advertising

Published: January 28, 2011

By Motti Kushnir

With the ability to tie mobile vouchers, coupons and promotions into a consumer’s location, location-based advertising is not only creating brand awareness, it is also driving sales.

Jaguar revs up location-based mobile initiatives to promote vehicle lineup

Published: January 24, 2011

Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.

Consumers slow to respond to location-based marketing: study

Published: January 13, 2011

Although a lot of smartphone users have adopted location-based services, the proportion of them who actually respond to these type of promotions and advertising is low, according to Lightspeed Research.