Tag: location based advertising

Total Results: 14

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses� ad campaigns.

Commerce and retail has huge play in mobile advertising: Panelist

Published: March 4, 2010

SAN FRANCISCO - As smartphones and affordable data plans become commonplace, consumers are looking to mobile devices for their shopping needs, according to two rival executives at mobile ad networks.

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store

Published: February 25, 2010

Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.

North Face debuts first LBS campaign for outdoor apparel

Published: February 24, 2010

Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

How to ensure the success of location-based advertising

Published: August 31, 2009

By Chris Glode

Before mobile location-based advertising can realize its massive potential, these three things must happen.

How can brands turn ad views into store visits?

Published: June 12, 2009

Driving consumers to mobile Web pages that give a marketer's location and contact information has become quite the trend with fast-food chains, automakers and retailers nationwide.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.

Burger King, Subaru trial location-based mobile advertising

Published: May 19, 2009

Burger King and Subaru recently ran trial campaigns in cooperation with a tier-one U.S. carrier to let consumers find the nearest quick-serve restaurant or car dealership by clicking on a mobile banner ad.

Brands run cross-platform location-based ads with 1020 Placecast

Published: April 27, 2009

Kraft Foods, Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising.