Tag: location based marketing

Total Results: 8

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

Consumers slow to respond to location-based marketing: study

Published: January 13, 2011

Although a lot of smartphone users have adopted location-based services, the proportion of them who actually respond to these type of promotions and advertising is low, according to Lightspeed Research.

Three R’s of mobile location-based marketing

Published: December 22, 2010

By Akash Agarwal

Marketers are tapping location-based services to compel customers to use apps to engage with the brand, product or venue via their mobile phone. They need to know the three R's of LBS.

Location-based marketing is poised for growth

Published: November 11, 2010

By Vanessa Horwell

Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?

Why mobile check-in apps may be the future of location-based marketing

Published: March 3, 2010

By Jeff Hilimire

Check-in applications are ushering a new way for marketers to find a relevant place to interact with consumers on their mobile devices.

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store

Published: February 25, 2010

Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.

Why SMS is ideal for location-based marketing

Published: December 15, 2009

By Chris Glode and Tom Parrish

By location-enabling an SMS campaign, marketers get reach and a feature-rich way to engage all customers, not just the few who can download an app or use the mobile Web.

NearbyNow unveils holiday marketing strategy

Published: August 27, 2008

Shopping search engine NearbyNow has revamped its holiday mobile marketing strategy for this year.