Tag: location based mobile marketing

Total Results: 4

Starbucks breaks first location-based mobile campaign with major carrier: Published: October 15, 2010; Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and � for the first time � their location.
July 27 webinar: How mobile text alerts and location affect consumer retail behavior: Published: July 2, 2010; How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.
North Face debuts first LBS campaign for outdoor apparel: Published: February 24, 2010; Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.
World Wide Where? Getting location-based mobile marketing right: Published: July 20, 2009; By Chris Glode
Geolocation significantly enhances the ability of marketers to extract more value from performance-based campaigns, particularly for brands with a strong bricks-and-mortar presence.