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Tag: location data


Total Results: 12

   Displaying: 1 - 10

Factual exec: Location data is best way to determine a consumer's real self
Published: September 28, 2016
NEW YORK - An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
Flyers on United, American can now exchange location data for miles
Published: August 22, 2016
United Airlines and American Airlines flyers can now earn miles by sharing their location data via a new application called Frequent Flyer.
Is your location data actionable?
Published: August 19, 2016
By Tari Haro

Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you.

Taco Bell unwraps real-time location data to serve relevant mobile messaging
Published: June 16, 2016
Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time.
Mobile location data showcases Chipotle’s visitation trajectory post-E.coli outbreak
Published: April 19, 2016
After experiencing a precipitous decline in foot traffic following an E.coli outbreak, Chipotle Mexican Grill successfully managed to drive a jump in visits by rolling out a mobile coupon for a complimentary burrito, as evidenced by an independent analysis of its customers' mobile location data.
Challenging misconceptions in location data science
Published: October 23, 2015
By Alistair Goodman

Location targeting is still a fairly new technology and comes with its own set of challenges. There are a lot of misconceptions in the industry about user location data, and this leads to badly targeted campaigns and fraudulent ad inventory.

Marketers struggle with how to leverage mobile data: report
Published: January 16, 2013
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
Apple responds to recent location data collection inquiries
Published: April 28, 2011
With all of the buzz around Apple's location data collection practices, the company provided a Q&A to answer some questions and concerns that people have.
Legal and regulatory risks associated with the growth of mobile marketing
Published: April 13, 2011
By Richard B. Newman

Given the current legal and regulatory landscape, companies using mobile must proceed with caution to side-step potential state and federal landmines, including class action litigation.

Do mobile phone users have a constitutional privacy interest in call-location data?
Published: March 2, 2011
By Richard B. Newman

The government recently sought in excess of 100 days of access to “all call and text messages to and from a certain mobile telephone” belonging to an AT&T Wireless subscriber. Did it fly with the court?

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