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Tag: location marketing


Total Results: 4

Factual exec: Location data is best way to determine a consumer's real self
Published: September 28, 2016
NEW YORK - An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
Is your location data actionable?
Published: August 19, 2016
By Tari Haro

Making your data actionable means combining data and content to own the next moment or the action that occurs after a consumer finds you.

One year on, Apple Watch and wearables are increasing BLE usage on smartphones
Published: May 4, 2016
By Kevin Hunter

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

Location marketing gains favor at SXSWs RetailLoco event
Published: March 17, 2015
By Dan Hodges

Eighty-five percent of all data currently produced has a location element. Therefore, location is the new cookie.

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