Tag: location-based

Total Results: 27

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Are mobile check-ins losing steam?

Published: October 3, 2011

With the explosion of location-based services that go beyond just sharing one’s whereabouts, is it possible that check-ins have lost their novelty?

Intel acquires Telmap to enhance in-app experiences

Published: October 3, 2011

Intel is acquiring Israel-based mapping and location-based services firm Telmap as it looks to create integrated, uniform experiences across consumer devices.

Mobile app system claimed a threat to consumer privacy

Published: May 19, 2011

An industry challenge of California’s social media privacy bill and a new European Union report recommending location services be turned off by default will be on legislators’ minds at today’s mobile privacy hearing before the Senate.

Opportunities in targeting and engagement to attract new mobile advertisers: report

Published: May 6, 2011

Small publishers dominate the growing mobile advertising market but several trends are helping to attract more and larger brands into the space, according to a new report on mobile advertising from The 451 Group.

Legislators eyeing mobile location-based data collection practices

Published: April 26, 2011

Recent revelations about Google and Apple’s location-data collection activities on mobile are adding urgency to consumer and legislative privacy concerns.

Carmaker Peugeot rolls out hyper-local mobile ad campaign

Published: April 19, 2011

European carmaker Peugeot is using mobile to target on-the-go consumers with a geographic segmentation advertising campaign.

Tips for putting foursquare and other LBS to marketing use

Published: April 5, 2011

Consumers’ unprecedented need to always be connected and in constant communication with their peers has led to an explosion in location-based services that take advantage of social functionality. Here are some tips on navigating the LBS landscape and targeting consumers on a hyper-local level.

$950M Groupon funding indicates confidence in location-based deals is afoot

Published: January 12, 2011

Daily deals giant Groupon has raised $950 million in funding to change the way people shop locally and to continue to service neighborhood businesses.

Advertisers to spend $1.8B on location-based mobile campaigns in 2015: study

Published: September 7, 2010

Location-based mobile advertising is expected to become a major marketing tactic with ad spend totaling $1.8 billion in 2015, according to an ABI Research study.