Tag: location-based advertising

Total Results: 4

Opportunities in targeting and engagement to attract new mobile advertisers: report: Published: May 6, 2011; Small publishers dominate the growing mobile advertising market but several trends are helping to attract more and larger brands into the space, according to a new report on mobile advertising from The 451 Group.
Carmaker Peugeot rolls out hyper-local mobile ad campaign: Published: April 19, 2011; European carmaker Peugeot is using mobile to target on-the-go consumers with a geographic segmentation advertising campaign.
Advertisers to spend $1.8B on location-based mobile campaigns in 2015: study: Published: September 7, 2010; Location-based mobile advertising is expected to become a major marketing tactic with ad spend totaling $1.8 billion in 2015, according to an ABI Research study.
Quattro strikes deal with Skyhook Wireless for location-based ads: Published: May 2, 2008; Skyhook Wireless has upgraded its software developer kit to include location-based advertising from Quattro Wireless, a mobile site developer and ad network.