Tag: location-based services

Total Results: 15

Are mobile check-ins losing steam?

Published: October 3, 2011

With the explosion of location-based services that go beyond just sharing one’s whereabouts, is it possible that check-ins have lost their novelty?

Intel acquires Telmap to enhance in-app experiences

Published: October 3, 2011

Intel is acquiring Israel-based mapping and location-based services firm Telmap as it looks to create integrated, uniform experiences across consumer devices.

Tips for putting foursquare and other LBS to marketing use

Published: April 5, 2011

Consumers’ unprecedented need to always be connected and in constant communication with their peers has led to an explosion in location-based services that take advantage of social functionality. Here are some tips on navigating the LBS landscape and targeting consumers on a hyper-local level.

Advertisers to spend $1.8B on location-based mobile campaigns in 2015: study

Published: September 7, 2010

Location-based mobile advertising is expected to become a major marketing tactic with ad spend totaling $1.8 billion in 2015, according to an ABI Research study.

Google Maps for mobile claims 100M monthly users

Published: August 23, 2010

More than 100 million consumers are accessing Google Maps for mobile each month, according to the search titan.

H&M delivers 10.6M branded impressions via MyTown promotion: panelist

Published: August 18, 2010

NEW YORK – Apparel and accessories retailer H&M delivered 10.6 million branded impressions to mobile users checking into venues in the MyTown location-based mobile social game.

Toms Shoes enlists mobile to promote millionth pair donated

Published: August 12, 2010

Footwear brand Toms Shoes is promoting the sale and donation of its one millionth pair of shoes using mobile location-based technology.

Comcast’s DailyCandy serves location-based alerts via Android app

Published: August 9, 2010

Comcast-owned women’s lifestyle news service DailyCandy is directing its New York fans to nearby shopping deals and events with a location-based alert system for the Android platform.

LBS powerful tool for loyalty programs: IAB panel

Published: July 20, 2010

NEW YORK - Location-based social media services such as Foursquare will become increasingly valuable to marketers for loyalty programs, according to an executive at the IAB Marketplace: Mobile show.

Improving location tech will get more to opt-in

Published: January 4, 2010

Polaris Wireless is predicting that for consumers to get more comfortable with location-based services, technical problems will have to be addressed in 2010.