Tag: location

Total Results: 144

Google exec gives thumbs up to mobile advertising at CTIA

Published: March 23, 2010

LAS VEGAS - Google executive Diana Pouliot addressed the opportunities and advantages of mobile advertsing at the International CTIA Wireless 2010 conference.

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses’ ad campaigns.

Commerce and retail has huge play in mobile advertising: Panelist

Published: March 4, 2010

SAN FRANCISCO - As smartphones and affordable data plans become commonplace, consumers are looking to mobile devices for their shopping needs, according to two rival executives at mobile ad networks.

Why mobile check-in apps may be the future of location-based marketing

Published: March 3, 2010

By Jeff Hilimire

Check-in applications are ushering a new way for marketers to find a relevant place to interact with consumers on their mobile devices.

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store

Published: February 25, 2010

Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.

North Face debuts first LBS campaign for outdoor apparel

Published: February 24, 2010

Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Improving location tech will get more to opt-in

Published: January 4, 2010

Polaris Wireless is predicting that for consumers to get more comfortable with location-based services, technical problems will have to be addressed in 2010.

IPromote ad platform to break mobile barriers for local businesses

Published: December 30, 2009

IPromote has released a mobile advertising platform to help local businesses take advantage of the marketing capabilities of the mobile channel in a cost-effective manner.

Why SMS is ideal for location-based marketing

Published: December 15, 2009

By Chris Glode and Tom Parrish

By location-enabling an SMS campaign, marketers get reach and a feature-rich way to engage all customers, not just the few who can download an app or use the mobile Web.