Tag: loyalty

Total Results: 38

Mobile can better loyalty and customer service

Published: May 10, 2012

By
Alex Romanov

When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.

White Castle solidifies push into mobile with incentivized loyalty program

Published: May 2, 2012

Fast food chain White Castle has launched a new loyalty program that features a mobile Web application and lets consumers earn rewards including free sliders.

Springer Mountain Farms’ mobile strategy grows into key CRM foundation

Published: March 15, 2012

Springer Mountain Farms is building on its mobile strategy with a new site that focuses on weekly specials and new marketing campaigns as it looks to build a strong mobile loyalty program.

Webinar on March 29: 5 Keys to Building App Loyalty and Long-Term Usage

Published: February 27, 2012

Register for this free, hour-long webinar March 29 discussing the five keys to building app loyalty and long-term usage from brands that know best. Panelists from Staples, JetBlue Airways and sponsor Fiksu.

Why is mobile hard to integrate into CRM?

Published: December 12, 2011

Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy.

Is mobile making customers more loyal?

Published: October 27, 2011

While implementation of mobile loyalty programs is still low in some industries, initial results show that these initiatives are delivering improved customer satisfaction and profitability.

U.S. Cellular enhances mobile loyalty efforts

Published: May 12, 2011

U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.

Google's prayer? Apple declines NFC support to iPhone 5

Published: March 15, 2011

If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.

US Coachways claims first mobile customer service system in bus transportation industry

Published: March 9, 2011

US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

MGM Resorts adds gaming element to M life Players Club loyalty app

Published: February 2, 2011

MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.