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Tag: luxury


Total Results: 2772

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76pc of marketers prioritize social over other mediums for product debuts - Luxury Daily
Published: December 1, 2016
Luxury Daily today - 76pc of marketers prioritize social over other mediums for product debuts; Swarovski runs video on Karlie Kloss’ Klossy channel for authentic push.
Top 4 mistakes that video marketers make
Published: December 1, 2016
By Tom More

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

Gucci boasts strongest digital performance among fashion brands: L2 - Luxury Daily
Published: November 30, 2016
Luxury Daily today - Gucci boasts strongest digital performance among fashion brands: L2; Karl Lagerfeld gets personal as guest-editor in chief of Vogue Paris.
5 ways to use real-world insights and data analytics to engage with consumers visiting stores
Published: November 30, 2016
By Anil Mathews

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

App marketing tips for this holiday season
Published: November 30, 2016
By Matt Lawson

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

Auctionata/Paddle8 creates context for sales with live storytelling - Luxury Daily
Published: November 29, 2016
Luxury Daily today - Auctionata/Paddle8 creates context for sales with live storytelling; Bulgari pays homage to Roman influence in Madrid exhibition.
Peninsula, Cunard choose Cyber Monday for long-term benefits - Luxury Daily
Published: November 28, 2016
Luxury Daily today - Peninsula, Cunard choose Cyber Monday for long-term benefits; Chanel tells J12-themed crime serial across Vogue’s online presence.
Watches a barometer of the post-Brexit luxury market?
Published: November 28, 2016
Britain’s luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.
71pc of retailers have insufficient omnichannel processes: BRP - Luxury Daily
Published: November 23, 2016
Luxury Daily today - 71pc of retailers have insufficient omnichannel processes: BRP; Aston Martin invites consumers along for Art of Living experiences.
Dressing up the ecommerce experience for beauty enthusiasts
Published: November 23, 2016
By Garrett Eastham

Ecommerce is becoming a major force in the beauty industry, representing 6 percent to 8 percent of total sales with steady growth projected, according to A.T. Kearney.

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