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Tag: luxury


Total Results: 2008

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St. Regis broadens content reach through digital magazine - Luxury Daily
Published: July 1, 2015
Luxury Daily today - St. Regis broadens content reach through digital magazine; Traditional media brands must adapt by merging content with tech: L2.
Getting mobile onboarding right to avoid app abandonment
Published: July 1, 2015
By Kelsey Ricard

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

Armani brings music appreciation to new channel with Spotify app - Luxury Daily
Published: June 30, 2015
Luxury Daily today - Armani brings music appreciation to new channel with Spotify app; China slowdown offset by "high-speed” households: report.
4 mobile direct marketing essentials
Published: June 30, 2015
By Nick Worth

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

Lalique guides consumers through cosmopolitan cities via social raffle - Luxury Daily
Published: June 29, 2015
Luxury Daily today - Lalique guides consumers through cosmopolitan cities via social raffle; Cartier, Refinery29 highlight professional women following their dreams.
Audi’s expertise used to assist in lunar rover development - Luxury Daily
Published: June 26, 2015
Luxury Daily today - Audi’s expertise used to assist in lunar rover development; 54pc of Chinese tourist purchases are fashion-related: report.
Missed opportunities of mobile messaging
Published: June 26, 2015
By Melinda Krueger

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

Four Seasons New York looks out different windows this summer - Luxury Daily
Published: June 25, 2015
Luxury Daily today - Four Seasons New York looks out different windows this summer; Louis Vuitton gives intimate tour of headquarters via LVMH feature.
Starwood’s SPG links guests with dedicated ambassador - Luxury Daily
Published: June 24, 2015
Luxury Daily today - Starwood’s SPG links guests with dedicated ambassador; Burberry highlights British heritage in vintage campaign.
Lexus introduces virtual reality experience via mobile app - Luxury Daily
Published: June 23, 2015
Luxury Daily today - Lexus introduces virtual reality experience via mobile app; Premium packaging spurs brand ambassadorship: report.
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