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Tag: luxury


Total Results: 1746

   Displaying: 1 - 10

Lexus muses on Santa’s magic in holiday campaign - Luxury Daily
Published: November 21, 2014
Luxury Daily today - Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography.
Neiman Marcus leverages Passbook to make shopping entertainment - Luxury Daily
Published: November 20, 2014
Luxury Daily today - Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.
Rich future for oft-maligned mobile banner
Published: November 20, 2014
By Andy Maskin

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

Luxury and Fashion products generate more mobile purchases: report - Luxury Daily
Published: November 19, 2014
Luxury Daily today - Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.
The blight of gratuitous hashtags
Published: November 19, 2014
By Andy Maskin

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

David Yurman uses mobile ads to promote charity wish lists - Luxury Daily
Published: November 18, 2014
Luxury Daily today - David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.
New: Q3 2014 mobile site performance benchmark report
Published: November 18, 2014
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.
Marrying retail and digital for bricks-and-mortar stores
Published: November 18, 2014
By Kevin Thompson

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

Clé de Peau Beauté flaunts new online boutique on The Cut - Luxury Daily
Published: November 17, 2014
Today in luxury marketing - Clé de Peau Beauté flaunts new online boutique on The Cut; Net-A-Porter films darkly romantic fairy tale.
Getting the retailer's app ready for Black Friday
Published: November 17, 2014
By Dale Carr

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

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