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Tag: luxury


Total Results: 1703

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The cold coffee tweet that changed Four Seasons’ approach to social media - Luxury Daily
Published: October 17, 2014
Luxury Daily today - The cold coffee tweet that changed Four Seasons’ approach to social media; Easy days are over in China.
Out with traditional social, in with Instagram, Pinterest - Luxury Daily
Published: October 16, 2014
Luxury Daily today - Out with traditional social, in with Instagram, Pinterest; Pinterest boards should be extension of merchandizing, says Saks exec.
Why video is dominating mobile
Published: October 16, 2014
By Ian Mullins

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

Mobile is a tidal wave sweeping across our businesses: HBC exec - Luxury Daily
Published: October 15, 2014
Luxury Daily today - Mobile is a tidal wave sweeping across our businesses: HBC exec; 90pc of Audi consumers begin research process online.
Regaining consumer attention for retailer apps through beacon marketing
Published: October 15, 2014
By Michael Trepeta

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

Digital assets are ahead of brand representatives - Luxury Daily
Published: October 14, 2014
Luxury Daily today - Digital assets are ahead of brand representatives; Louis Vuitton extends Iconoclast campaign with videos.
Hermès takes consumers Elsewhere to reinterpret its print magazine - Luxury Daily
Published: October 13, 2014
Luxury Daily today - Hermès takes consumers Elsewhere to reinterpret its print magazine; Top ranking brands embrace the curated, digital Age of You: report.
Use it or lose it: How to tap end-of-year budget
Published: October 13, 2014
By Tia Sollecito

If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.

Hugo Boss touts fall/winter menswear collection on Details via mobile ad - Luxury Daily
Published: October 10, 2014
Luxury Daily today - Hugo Boss touts fall/winter menswear collection on Details via mobile ad; Luxury brands get on board with breast cancer awareness.
Optimizing mobile advertising on dimensions that really matter
Published: October 10, 2014
By Joline McGoldrick

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.