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Tag: luxury


Total Results: 1493

   Displaying: 1 - 10

Dior weaves codes and trends together in digital nail polish promotion
Published: April 18, 2014
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
Krug ID app creates mobile reference network for Champagne lovers - Luxury Daily
Published: April 18, 2014
Luxury Daily today - Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Pay per call and mobile search are the future of mobile commerce
Published: April 18, 2014
By Eric J. Gerritsen

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

BMW encourages Pandora listeners to build an i3 model - Luxury Daily
Published: April 17, 2014
Luxury Daily today - BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.
3 recent market shifts in in-game advertising
Published: April 17, 2014
By Jessica Joines

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

Brands begin to register .luxury domain names - Luxury Daily
Published: April 16, 2014
Luxury daily today - Brands begin to register .luxury domain names; Saks promotes range of footwear with varied Vogue mobile effort.
Mobile display ads: Early data shows that double opt-in does not improve quality
Published: April 16, 2014
By John Busby

Early data shows that double opt-in has only a modest impact on accidental clicks.

Pucci encourages scarf selfies with camera app - Luxury Daily
Published: April 15, 2014
Luxury Daily today - Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.
Applying true luxury marketing principles to the broader luxury sector
Published: April 15, 2014
By David Moritz

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

Lexus places chief engineer on the tweet seat for NX debut - Luxury Daily
Published: April 14, 2014
Luxury Daily today - Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.
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