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Tag: luxury


Total Results: 1928

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration - Luxury Daily
Published: April 24, 2015
Luxury Daily today - Viktor & Rolf promotes fragrance with fashion sketch app collaboration; Designer’s role is to merge yesterday with tomorrow: Lanvin's Alber Elbaz.
Stop failing at mobile-campaign attribution
Published: April 24, 2015
By BJ Hatcher

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Net-A-Porter gives readers options with searchable mobile ad - Luxury Daily
Published: April 23, 2015
Luxury Daily today - Net-A-Porter gives readers options with searchable mobile ad; Hermes CEO: Heritage brands must adapt to remain relevant.
Sotheby’s entices The Cut readers with summer art programs - Luxury Daily
Published: April 22, 2015
Luxury Daily today - Sotheby’s entices The Cut readers with summer art programs; Luxury brands must target new face of mass market: report.
How the post-install event is key to app marketing
Published: April 22, 2015
By Moshe Vaknin

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort - Luxury Daily
Published: April 21, 2015
Luxury Daily today - Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort; 5 lessons that luxury brands can learn from technology firms.
BMW connects families through in-car app integration - Luxury Daily
Published: April 20, 2015
Luxury Daily today - BMW connects families through in-car app integration; Cloud beats in-house platform for ecommerce agility, growth: L2.
Do not fetishize technology without consideration to consumer behavior
Published: April 20, 2015
By Tom Goodwin

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

Ferrari creates immersive showroom experience via augmented reality - Luxury Daily
Published: April 17, 2015
Luxury Daily today - Ferrari creates immersive showroom experience via augmented reality; Saks brings back veteran leaders amid changing retail climate.
TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants - Luxury Daily
Published: April 16, 2015
Luxury Daily today - TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants; Should luxury brands stop avoiding ecommerce?
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