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Tag: luxury


Total Results: 2678

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The bar has been raised for digital experiences: Webby exec - Luxury Daily
Published: September 27, 2016
Luxury Daily today - The bar has been raised for digital experiences: Webby exec; Leather goods market bound for $258.4B by 2020.
How a mobile-first attitude generates quality leads
Published: September 27, 2016
By Anthony Nicalo

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

Social media will never overtake PR
Published: September 26, 2016
By Vanessa Horwell

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

Driving the customer-engagement flywheel with mobile
Published: September 26, 2016
By Peter McLachlan

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

Luxury online purchase experience only reaching half of potential - Luxury Daily
Published: September 24, 2016
Luxury Daily today - Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.
Ralph Lauren, Michael Kors dominate luxury's online market share: report - Luxury Daily
Published: September 23, 2016
Luxury Daily today - Ralph Lauren, Michael Kors dominate luxury's online market share: report; New luxury, old luxury, real luxury, faux luxury: What is a brand to do?.
Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go
Published: September 23, 2016
By Joel Citron

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

Land Rover forges a path with music streaming by choosing Spotify - Luxury Daily
Published: September 22, 2016
Luxury Daily today - Land Rover forges a path with music streaming by choosing Spotify; Luxury facing a digital-or-die dilemma: BCG.
Reinventing Saks in the face of disruption
Published: September 22, 2016
By Jeff Loehr

The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.

Four Seasons gives firsthand look at in-air hospitality through live broadcast
Published: September 21, 2016
Four Seasons Hotels & Resorts is employing Facebook Live's streaming capabilities to enable consumers to virtually board its private jet.
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