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Tag: luxury


Total Results: 1499

   Displaying: 1 - 10

Hermès encourages app sharing with two-screen content - Luxury Daily
Published: April 23, 2014
Luxury Daily today - Hermès encourages app sharing with two-screen content; Four Seasons pioneers sky with branded jet.
4 factors to consider in mobile advertising
Published: April 23, 2014
By Michael Hayes

Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.

Barneys releases iPad-only app to create immersive digital experience - Luxury Daily
Published: April 22, 2014
Luxury Daily today - Barneys releases iPad-only app to create immersive digital experience; Valentino blends past with present through customizable collection.
Canali taps Mr Porter editor for styling session to build online presence
Published: April 21, 2014
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
Maserati diversifies content on mobile app to up engagement - Luxury Daily
Published: April 21, 2014
Luxury Daily today - Maserati diversifies content on mobile app to up engagement; Zegna places emphasis on footwear in new styling series.
3 rules by which to measure mobile creative
Published: April 21, 2014
By Brian d'Alessandro

While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

Dior weaves codes and trends together in digital nail polish promotion
Published: April 18, 2014
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
Krug ID app creates mobile reference network for Champagne lovers - Luxury Daily
Published: April 18, 2014
Luxury Daily today - Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Pay per call and mobile search are the future of mobile commerce
Published: April 18, 2014
By Eric J. Gerritsen

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

BMW encourages Pandora listeners to build an i3 model - Luxury Daily
Published: April 17, 2014
Luxury Daily today - BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.
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