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Tag: luxury


Total Results: 2623

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Consumers’ retail journey to improve with amplified social media strategy - Luxury Daily
Published: August 23, 2016
Luxury Daily today - Consumers’ retail journey to improve with amplified social media strategy; Barneys shows off youngsters’ creativity in fall fashion film.
Understanding mobile advertising trends: Smartphone vs. tablets
Published: August 23, 2016
By Etai Eitany

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

How wireless carriers can compete with Facebook, Google and WhatsApp
Published: August 23, 2016
By Peter Rinfret

According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.

Mercedes-Benz revs up interest in US Open through tennis mockumentary - Luxury Daily
Published: August 22, 2016
Luxury Daily today - Mercedes-Benz revs up interest in US Open through tennis mockumentary; Neiman Marcus appeals to ’90s nostalgia with conceptual collaboration.
Why Pinterest is a platform that marketers cannot ignore
Published: August 22, 2016
By Neil Cunningham

Research has revealed the extent of Pinterest's commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.

Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s - Luxury Daily
Published: August 19, 2016
Luxury Daily today - Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s; Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?
Customer support is your brand’s untapped secret weapon
Published: August 19, 2016
By Barry Coleman

We researched the 25 top-grossing mobile applications in the iOS and Google Play stores. What we found was startling – customer support was minimal or absent from these applications, many just offering an FAQ page or inquiry form as recourse for users.

Is your location data actionable?
Published: August 19, 2016
By Tari Haro

Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you.

How should luxury brands navigate creative shift on social media? - Luxury Daily
Published: August 18, 2016
Luxury Daily today - How should luxury brands navigate creative shift on social media?; Hugo Boss lays out rules of attraction in flirtatious fragrance effort.
4 benchmarks for judging quality of leads
Published: August 18, 2016
By William Wickey

As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.

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