Tag: luxury marketing

Total Results: 290

The correct way to implement QR codes

Published: May 25, 2012

By
Gary Elphick

No, this is not just another rambling piece about why QR codes do not work.

Key traits of mobile commerce leadership

Published: May 24, 2012

By
Robert Voth and Marc Gasperino

The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.

8 questions brands should ask about mobile app localization

Published: May 23, 2012

By
Liz Elting

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

When streaming mobile video, write once and run everywhere

Published: May 22, 2012

By
Chris Faust

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Best Buy and showrooming: If you can’t beat them, show them

Published: May 21, 2012

By
Christopher Krywulak

The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.

End of paid media?

Published: May 18, 2012

By
Ujjal Kohli

It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.

Personalizing your SMS text marketing campaign

Published: May 17, 2012

By
Matthew R. Lesher

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

Marketing your mobile products by leveraging social media

Published: May 16, 2012

By
Tony O. Pham

Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.

4 ways retailers can fight showrooming

Published: May 15, 2012

By
Suzy Sandberg

Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.

Privacy and security issues around mobile content

Published: May 14, 2012

By
Alex Hall

Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.