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Tag: luxury marketing


Total Results: 1343

   Displaying: 1 - 10

Selfridges future-proofs its omnichannel business via shoppable app - Luxury Daily
Published: May 26, 2016
Luxury Daily today – Selfridges future-proofs its omnichannel business via shoppable app; Designer movements do not put creative director role at risk: Peter Copping.
Optimizing video advertising in a mobile world
Published: May 26, 2016
By Bertrand Quesada

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

Swarovski, Karlie Kloss team for search-boosting UGC effort - Luxury Daily
Published: May 25, 2016
Luxury Daily today – Swarovski, Karlie Kloss team for search-boosting UGC effort - Luxury Daily; Capital assists fight to retain artisan skills, says Investindustrial founder.
Debate over short-form vs. long-form content irrelevant
Published: May 25, 2016
By Tom Pachys

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

Beginner’s guide to altered reality
Published: May 25, 2016
By Rachel Lowenstein

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days - Luxury Daily
Published: May 24, 2016
Luxury Daily today – LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days; Online shopping turns consumers into editors: Moda Operandi co-founder.
Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
Published: May 24, 2016
By Scott Allan

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

Why media buying does not need to be hard in this market
Published: May 24, 2016
By Andrew Fischer

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

Standardized technology solutions may be key to counterfeiting woes - Luxury Daily
Published: May 23, 2016
Luxury Daily today - Standardized technology solutions may be key to counterfeiting woes; Retailer stocks nosedive as earnings disappoint, with no quick fix in sight.
Do not get stuck in mobile limbo
Published: May 23, 2016
By Scott Anderson

As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.

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