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Tag: luxury marketing

Total Results: 1639

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Jaguar Land Rover launches VR experience to accelerate car shopping - Luxury Daily
Published: January 20, 2017
Luxury Daily today - Jaguar Land Rover launches VR experience to accelerate car shopping; Rarity, limited POS essential to niche brands as luxury becomes overused term.
Out-of-home media in 2017: Embracing the seismic shift towards audience
Published: January 20, 2017
By Mike Gamaroff

There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.

5 tips for managing complex mobile marketing assets
Published: January 19, 2017
By Eric Barroca

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

The expanded power of context: M.A.D.E.
Published: January 18, 2017
By Yoram (Jerry) Wind and Catharine Findiesen Hays

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

EBay gives legitimacy to secondhand luxury with new program - Luxury Daily
Published: January 17, 2017
Luxury Daily today - EBay gives legitimacy to secondhand luxury with new program; Will PETA’s LVMH boardroom presence curb use of exotic skins?
7 tips for mcommerce email success
Published: January 17, 2017
By Tushar Patel

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

Chaumet proves Paris is for lovers with travel app for two - Luxury Daily
Published: January 13, 2017
Luxury Daily today - Chaumet proves Paris is for lovers with travel app for two; Differentiation, loyalty hinge on customer experience: Boston Retail Partners.
Mobile loyalty programs are the new modern currency
Published: January 13, 2017
By Amelia Powell

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

6 trends from CES 2017 for marketers
Published: January 12, 2017
By Daniel Hodges

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

Kenzo goes clubbing for vibrant menswear effort - Luxury Daily
Published: January 11, 2017
Luxury Daily today - Kenzo goes clubbing for vibrant menswear effort; Should luxury retail move away from discounting?
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