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Tag: luxury marketing


Total Results: 824

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5 trends in mobile business apps in 2015
Published: January 23, 2015
By Drew Babik

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

The next killer app: Stores
Published: January 21, 2015
By Wilson Kerr

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

Wearables and Internet of Things: That’s where the smart money is
Published: January 16, 2015
By Andy Maskin

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

Meeting mobile’s challenges with gaming strategy
Published: January 13, 2015
By Danny Davis

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

Mobile versus being mobile: Match Web site experience to customer intent
Published: January 12, 2015
By Iman Sadreddin

I believe we now need to focus on developing the next level of mobile customer engagement, what I like to call intent Web design.

Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Published: January 8, 2015
By Kristi Soomer

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

What social currency can do for – and to – the marketer’s brand
Published: January 5, 2015
By Linda Goldstein

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

Optimizing the mobile app for future mcommerce success
Published: December 31, 2014
By Shira Anderson

It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your app.

Beacons will under-deliver – here’s why
Published: December 30, 2014
By Matt Ramerman

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

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