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Tag: luxury marketing


Total Results: 1432

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Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort - Luxury Daily
Published: July 29, 2016
Luxury Daily today - Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort; Dior and Vogue grant backstage pass for collection discovery.
Mobile payments beyond NFC: The case for beacons
Published: July 29, 2016
By David Fernandez

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

Jaguar Land Rover invests in in-seat experience with tech research expansion - Luxury Daily
Published: July 28, 2016
Luxury Daily today - Jaguar Land Rover invests in in-seat experience with tech research expansion; Amazon maintains market, but counterfeiting, discounting prevent luxury entry.
The Amazon effect: Is there a new player in the fashion retail space?
Published: July 28, 2016
By Phil Seward

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

Customers are lazy. Are marketers ready to pick up the slack?
Published: July 28, 2016
By Vanessa Horwell

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver's seat to consumers?

Shopper marketing influences long-term behavior in digital age: report - Luxury Daily
Published: July 27, 2016
Luxury Daily today - Shopper marketing influences long-term behavior in digital age; Omega shows off Olympian craftsmanship with educational microsite.
Rallying cry for transparency should mean more revenue for mobile publishers
Published: July 27, 2016
By Ionut Ciobotaru

Both advertisers and publishers are demanding more transparency in everything they do.

Retailers must prioritize SEO, emails and guided selling to drive growth - Luxury Daily
Published: July 26, 2016
Luxury Daily today - Retailers must prioritize SEO, emails and guided selling to drive growth; Balmain army reenlists Kanye West for fall ads.
As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?
Published: July 26, 2016
By Wilson Kerr

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy - Luxury Daily
Published: July 25, 2016
Luxury Daily today - Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork.
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