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Tag: luxury marketing


Total Results: 781

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More Snapchat advertising opportunities are coming fast
Published: October 31, 2014
By Lisa Burdige

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

6 mobile holiday must-haves to eliminate friction
Published: October 30, 2014
By Melinda Krueger

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

Why the banner is dead on mobile
Published: October 29, 2014
By Kunal Gupta

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

5 things to avoid in mobile commerce this holiday season
Published: October 24, 2014
By Wilson Kerr

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

Are in-store tablets the right prescription for retail effectiveness?
Published: October 21, 2014
By Jerry Rightmer

In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

Why good product design is a marathon, not a sprint
Published: October 20, 2014
By Ben Jordan

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

Why video is dominating mobile
Published: October 16, 2014
By Ian Mullins

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

Regaining consumer attention for retailer apps through beacon marketing
Published: October 15, 2014
By Michael Trepeta

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

Use it or lose it: How to tap end-of-year budget
Published: October 13, 2014
By Tia Sollecito

If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.

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