Tag: luxury marketing
Total Results: 728Displaying: 1 - 10
- How to avoid bandwidth and latency issues with the mobile Web site
- Published: July 31, 2014
- By Dritan Suljoti
People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.
- Where is the innovation in mobile advertising?
- Published: July 30, 2014
- By Declan Carney
In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.
- Alipay’s ecommerce solution for luxury brand expansion in China
- Published: July 29, 2014
- By Thomai Serdari
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
- 3 quotes that guide my mobile and cross-channel strategy
- Published: July 28, 2014
- By Melinda Krueger
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
- When to use push notifications versus SMS messaging
- Published: July 24, 2014
- By Sean Gera
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
- Brands must rethink their approach to CRM via mobile
- Published: July 3, 2014
- By Tim Jenkins
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
- 5 tips to optimize the site for mobile business
- Published: June 19, 2014
- By Paras Chopra
More than two-thirds of United States consumers now use smartphones, according to the latest Nielsen research. And, increasingly, more of those users are searching for something near them, whether it is a location, business hours or directions.
- The 7 “Cs” of mobile advertising
- Published: June 17, 2014
- By Dale Carr
The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals.
- Big 3 challenges of mobile advertising have finally been solved
- Published: June 16, 2014
- By Sean O'Neal
For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.
- Why soft launches are becoming the game marketer’s best weapon
- Published: June 13, 2014
- By Craig Palli
Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.