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Tag: luxury marketing


Total Results: 1302

   Displaying: 1 - 10

Jaguar Land Rover saves time with item-tracking integration - Luxury Daily
Published: April 29, 2016
Luxury Daily today - Jaguar Land Rover saves time with item-tracking integration; Digital economy necessitates thorough filtering of agencies.
When it comes to mobile shopping, customer location is everything
Published: April 29, 2016
By Anthony Nicalo

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

Luxury brands ease into cool “new kid” Snapchat: L2 - Luxury Daily
Published: April 28, 2016
Luxury Daily today - Luxury brands ease into cool “new kid” Snapchat: L2; Dior connects the dots between fashion and beauty.
Cat-and-mouse game of mobile ad fraud has only just begun
Published: April 28, 2016
By Amit Joshi

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

Skyjet satisfies instant gratification economy with mobile app - Luxury Daily
Published: April 27, 2016
Luxury Daily today - Skyjet satisfies instant gratification economy with mobile app; Asia-Pacific drives leather goods market due to increases per capita, female employment: report.
How luxury brands should engage on Instagram and Snapchat
Published: April 27, 2016
By Gabrielle Rein

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

What drives mobile loyalty these days?
Published: April 27, 2016
By Vanessa Horwell

The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.

Audi eases urban mobility with smart navigation, longboard attachment - Luxury Daily
Published: April 26, 2016
Luxury Daily today - Audi eases urban mobility with smart navigation, longboard attachment; London number one destination for cross-border retail expansion: report.
Luxury consumers blurring lines between offline, online and mobile
Published: April 26, 2016
By Javier Calvar

Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.

Integrate real-time components into ad campaigns
Published: April 26, 2016
By Andrew Alcock and Yann Aïtbachir

A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

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