Tag: luxury marketing

Total Results: 475

7 deadly sins as applied to QR codes

Published: May 20, 2013

By Ritesh Bhavnani

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.

Getting to mobile commerce: The build vs. buy decision

Published: May 17, 2013

By Andy O'Dell

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.

6 tips for improving mobile customer experience

Published: May 17, 2013

By Ian Truscott

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

Testing mobile apps: QA can make or break project’s success

Published: May 16, 2013

By Tatyana Mahlaeva

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

6 principles of a smooth mobile commerce checkout experience

Published: May 15, 2013

By Kam Taitt

The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.

63pc of affluent consumers want to opt out of online tracking: Luxury Institute

Published: May 14, 2013

Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.

Common sense rules in LA Lakers text message lawsuit

Published: May 14, 2013

By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

5 tips to improve mobile commerce strategy

Published: May 8, 2013

By Carissa Ganelli

If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.

A brief history of mobile malware

Published: May 7, 2013

By Richard Clooke

Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.

Issues confronting retailers adopting an omnichannel strategy

Published: May 6, 2013

By Corey Capasso

After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.