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Tag: luxury marketing


Total Results: 1430

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Debate over short-form vs. long-form content irrelevant
Published: May 25, 2016
By Tom Pachys

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

Beginner’s guide to altered reality
Published: May 25, 2016
By Rachel Lowenstein

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days - Luxury Daily
Published: May 24, 2016
Luxury Daily today – LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days; Online shopping turns consumers into editors: Moda Operandi co-founder.
Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
Published: May 24, 2016
By Scott Allan

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

Why media buying does not need to be hard in this market
Published: May 24, 2016
By Andrew Fischer

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

Standardized technology solutions may be key to counterfeiting woes - Luxury Daily
Published: May 23, 2016
Luxury Daily today - Standardized technology solutions may be key to counterfeiting woes; Retailer stocks nosedive as earnings disappoint, with no quick fix in sight.
Do not get stuck in mobile limbo
Published: May 23, 2016
By Scott Anderson

As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.

New federal overtime rules will burden brands, retailers and agencies
Published: May 23, 2016
By Rania V. Sedhom

While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for marketers and retailers.

The misappropriation of native advertising
Published: May 20, 2016
By Yoav Naveh

Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.

Omnichannel engagement boosts purchase frequency: report - Luxury Daily
Published: May 20, 2016
Luxury Daily today - Omnichannel engagement boosts purchase frequency: report; Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds.
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