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Tag: luxury marketing


Total Results: 726

   Displaying: 91 - 100

Mobile platforms, agencies or both: Which is the right choice?
Published: February 5, 2014
By Jarret Cuisinier

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

Capitalizing on the Cult of Immediacy
Published: February 3, 2014
By Guy Borgford

No one under the age of 25 knows what it is like to be stumped.

Mobile social media is reinventing advertising
Published: January 31, 2014
By Jim Piper

As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult.

How to prepare your brand for 2017
Published: January 30, 2014
By Dan Hodges

I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.

10 ways how augmented reality can help retailers
Published: January 29, 2014
By Daria Gaioshko

Examples of how retailers can better engage with customers and prospects via augmented reality.

Getting more personal through the iBeacon Economy
Published: January 28, 2014
By Tobias Dengel

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

Facebook’s shift away from engagement will benefit mobile advertisers
Published: January 27, 2014
By David Serfaty

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

Mobile apps inspire next phase of retail personalization
Published: January 24, 2014
By Kevin Walker

Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.

Debate over Internet of Things vs. Internet of Everything
Published: January 23, 2014
By Gary Schwartz

When Cisco CEO John Chambers took the stage at CES in Las Vegas this month and announced that there was a difference between the Internet of Things (IOT) and the Internet of Everything (IOE), many cried “semantics.”

Former advertiser offers up 5 improvements to make on the buy side
Published: January 23, 2014
By Michael Hayes

I have spent nearly two decades on the agency and brand side of the advertising ecosystem, and although I recently joined ad tech myself, I still think like a buyer and I am frustrated.

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