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Tag: luxury marketing


Total Results: 1302

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Audemars Piguet touts rule-bending capabilities to honor leap year - Luxury Daily
Published: March 1, 2016
Luxury Daily today - Audemars Piguet touts rule-bending capabilities to honor leap year; Hard luxury dominates duty-free retail with revenue shares exceeding 32pc: report.
Top 10 takeaways from Mobile World Congress 2016
Published: March 1, 2016
By Dan Hodges

Mobile World Congress 2016 concluded last week with a record 101,000 attendees, an increase of more than 6 percent from last year.

Fashion’s newest models are not on the runway
Published: March 1, 2016
By David P. Lindsey and Paula E. Payton

The old paradigm of malls and major brands comprising the market are under siege by channels and service models that cater to a new generation of fashion customer.

Hästens speeds slumber with Spotify soundtracks - Luxury Daily
Published: February 29, 2016
Luxury Daily today - Hästens speeds slumber with Spotify soundtracks; Luxury online retail market to reach $41.8B by 2019: report.
Mobile ad blocking is not a crisis – yet
Published: February 29, 2016
By Kirsten McMullen

It is important for brands to understand what drives consumers to install blockers and how they can avoid being part of the consumer backlash that drives ad blocking.

Neiman Marcus springs into new season with ballet-inspired shoot - Luxury Daily
Published: February 26, 2016
Luxury Daily today - Neiman Marcus springs into new season with ballet-inspired shoot; Beauty bloggers more impactful than experts for industry’s continued growth: report.
Mobile advertising in the age of ad blockers
Published: February 26, 2016
By Michael Nevins

According to GlobalWebIndex in a published report, use of ad-blocking software jumped 10 percent during the fourth quarter, much of it attributed to mobile: 36.7 percent of mobile users have employed an ad blocker.

The piece of code that could make or break a mobile advertising program
Published: February 25, 2016
By Mitchell Reichgut

We are spending two out of every three digital media minutes on mobile, and 86 percent of that is spent in-app, according to market researcher comScore.

SK-II gets Oscars-ready via Snapchat takeover - Luxury Daily
Published: February 25, 2016
Luxury Daily today - SK-II gets Oscars-ready via Snapchat takeover; Luxury brands must rethink how they measure customer satisfaction.
Why are consumers not converting on mobile?
Published: February 24, 2016
By Sean Huang

We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go?

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