Tag: luxury marketing
Total Results: 870Displaying: 91 - 100
- 6 mobile holiday must-haves to eliminate friction
- Published: October 30, 2014
- By Melinda Krueger
We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.
- Why the banner is dead on mobile
- Published: October 29, 2014
- By Kunal Gupta
What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.
- 3 keys for brands to sustain the mobile app strategy
- Published: October 27, 2014
- By Loni Stark
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.
- 5 things to avoid in mobile commerce this holiday season
- Published: October 24, 2014
- By Wilson Kerr
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.
- Are in-store tablets the right prescription for retail effectiveness?
- Published: October 21, 2014
- By Jerry Rightmer
In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.
- Why good product design is a marathon, not a sprint
- Published: October 20, 2014
- By Ben Jordan
Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.
- Why video is dominating mobile
- Published: October 16, 2014
- By Ian Mullins
Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.
- Regaining consumer attention for retailer apps through beacon marketing
- Published: October 15, 2014
- By Michael Trepeta
Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?
- Use it or lose it: How to tap end-of-year budget
- Published: October 13, 2014
- By Tia Sollecito
If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.
- Optimizing mobile advertising on dimensions that really matter
- Published: October 10, 2014
- By Joline McGoldrick
With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.