Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: luxury marketing


Total Results: 723

   Displaying: 91 - 100

How to prepare your brand for 2017
Published: January 30, 2014
By Dan Hodges

I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.

10 ways how augmented reality can help retailers
Published: January 29, 2014
By Daria Gaioshko

Examples of how retailers can better engage with customers and prospects via augmented reality.

Getting more personal through the iBeacon Economy
Published: January 28, 2014
By Tobias Dengel

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

Facebook’s shift away from engagement will benefit mobile advertisers
Published: January 27, 2014
By David Serfaty

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

Mobile apps inspire next phase of retail personalization
Published: January 24, 2014
By Kevin Walker

Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.

Debate over Internet of Things vs. Internet of Everything
Published: January 23, 2014
By Gary Schwartz

When Cisco CEO John Chambers took the stage at CES in Las Vegas this month and announced that there was a difference between the Internet of Things (IOT) and the Internet of Everything (IOE), many cried “semantics.”

Former advertiser offers up 5 improvements to make on the buy side
Published: January 23, 2014
By Michael Hayes

I have spent nearly two decades on the agency and brand side of the advertising ecosystem, and although I recently joined ad tech myself, I still think like a buyer and I am frustrated.

Can social media be used for mobile direct response?
Published: January 22, 2014
By John Busby

If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.

Top 3 challenges of personalization in mobile marketing
Published: January 21, 2014
By Neil Parker

In 2014, consumers will continue to see personalization in mobile as marketers invest in branded applications and geo-fencing.

Why advertisers and publishers should take native ads seriously in 2014
Published: January 13, 2014
By Kunal Gupta

If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.

Please click here to download now!