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Tag: luxury marketing


Total Results: 1182

   Displaying: 11 - 20

Bulgari reveals 'perfect mistake' after more than a decade of waiting - Luxury Daily
Published: February 1, 2016
Luxury Daily today - Bulgari reveals “perfect mistake” after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.
User acquisition via social platforms
Published: February 1, 2016
By Itamar Benedy

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

Bang & Olufsen grants total control via connected mobile app - Luxury Daily
Published: January 29, 2016
Luxury Daily today - Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.
What is wrong with Apple?
Published: January 29, 2016
By Howard Yu

To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.

Jean Paul Gaultier provides perspectives on couture show through Periscope - Luxury Daily
Published: January 28, 2016
Luxury Daily today - Jean Paul Gaultier provides perspectives on couture show through Periscope; Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase.
Effect of time and location on sports fan engagement using mobile
Published: January 28, 2016
By John McCauley

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

Tiffany aims for proposal placement with extensive mobile ads - Luxury Daily
Published: January 27, 2016
Luxury Daily today - Tiffany aims for proposal placement with extensive mobile ads; Influencer marketing needs to prioritize content over commerce.
3 trends that will define mobile retail marketing in 2016
Published: January 27, 2016
By Pat Dermody

Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.

Social media engagement proves all publicity is good publicity: Fashionbi - Luxury Daily
Published: January 26, 2016
Luxury Daily today - Social media engagement proves all publicity is good publicity: Fashionbi; Chinese New Year do’s and don’ts for luxury brands and retailers.
Payments: The last mile of online customer intimacy
Published: January 26, 2016
By Kurt Bilafer

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.

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