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Tag: luxury marketing


Total Results: 1386

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Anya Hindmarch gets pixelated for UGC photo-editing app - Luxury Daily
Published: June 21, 2016
Luxury Daily today - Anya Hindmarch gets pixelated for UGC photo-editing app; Brazil’s state of emergency reflects dismal outlook despite impending Olympics.
Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
Published: June 21, 2016
CANNES, France – This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.
Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

WeChat offers underused direct-marketing possibilities for brands: L2 - Luxury Daily
Published: June 20, 2016
Luxury Daily today - WeChat offers underused direct-marketing possibilities for brands: L2; Wait time between runway and retail is consumer turn off: Fashionbi.
Marc Jacobs casts diverse group for boundary-pushing campaign - Luxury Daily
Published: June 17, 2016
Luxury Daily today - Marc Jacobs casts diverse group for boundary-pushing campaign; How should brands respond when an ambassador makes headlines?
Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately
Published: June 17, 2016
By Tobey Van Santvoord

In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.

Ritz-Carlton collates news and recommendations with new social presence - Luxury Daily
Published: June 16, 2016
Luxury Daily today - Ritz-Carlton collates news and recommendations with new social presence; Millennials more motivated by deals, service than retailer values: report.
Bridging in-store, ecommerce channels surefire way to increase revenues: Contactlab - Luxury Daily
Published: June 15, 2016
Luxury Daily today - Bridging in-store, ecommerce channels surefire way to increase revenues: Contactlab; Chanel’s handbag pricing outpaces rising inflation rates.
What devices can tell us about consumer intent
Published: June 15, 2016
By Joe Prusz

An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.

Lexus sees sharp performance increase from haptic mobile ads - Luxury Daily
Published: June 14, 2016
Luxury Daily today - Lexus sees sharp performance increase from haptic mobile ads; Ecommerce growth will slow over next 3 years: BCG.
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