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Tag: luxury marketing


Total Results: 934

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How to market to the various kinds of luxury consumers?
Published: July 23, 2015
By Akash Kaura

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

Bulgari protects consumer data with “wrist-vault” timepiece - Luxury Daily
Published: July 22, 2015
Luxury Daily today - Bulgari protects consumer data with “wrist-vault” timepiece; Top 10 luxury retail efforts of H1.
Goldfish-sized attention spans: The marketer’s new challenge
Published: July 22, 2015
By Derrick Lin

For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.

Galerié magazine sets sights on affluent Chinese returning to US - Luxury Daily
Published: July 21, 2015
Luxury Daily today - Galerié magazine sets sights on affluent Chinese returning to US; Top 10 jewelry and watch brand efforts of H1.
3 steps to build long-term customer relationships with mobile
Published: July 21, 2015
By Pierre Barbeau

Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.

Peninsula draws attention to new mobile experience with exclusive offerings - Luxury Daily
Published: July 20, 2015
Luxury Daily today - Peninsula draws attention to new mobile experience with exclusive offerings; Top 10 luxury beauty and personal care efforts of H1.
Why Apple Watch apps should be one-dimensional
Published: July 20, 2015
By Peter Skoromnyi

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

Gucci introduces new campaign in The Cut mobile advertisement - Luxury Daily
Published: July 17, 2015
Luxury Daily today - Gucci introduces new campaign in The Cut mobile advertisement; Duty-free spending to grow 51pc in 5 years: report.
Why store visits are not conversions
Published: July 17, 2015
By Chuck Moxley

Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.

Fondation Louis Vuitton spurs ageless interactions via mobile apps - Luxury Daily
Published: July 16, 2015
Luxury Daily today - Fondation Louis Vuitton spurs ageless interactions via mobile apps; Research online, purchase offline trend is defining luxury sales: report.
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