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Tag: luxury marketing


Total Results: 776

   Displaying: 11 - 20

Measuring the quality of mobile campaigns and user engagement
Published: October 6, 2014
By Sigal Bareket

Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so.

Ford borrows a better idea to get closer to customers
Published: October 2, 2014
By Jeff Hasen

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

Building long-term sustainable revenue from audiences
Published: October 1, 2014
By Ian Foley

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

What can the Wolf of Wall Street teach us about mobile marketing?
Published: September 30, 2014
By Fred Hsu

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

Rise of the enterprise mobile event app
Published: September 26, 2014
By Patrick Payne

The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.

Brands and consumers cannot be friends
Published: September 24, 2014
By Matt Rosenberg

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising
Published: September 23, 2014
By Ari Brandt

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

What’s still wrong with mobile advertising?
Published: September 16, 2014
By Dirk R. Rients

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.