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Tag: luxury marketing


Total Results: 1507

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3 tips for sending push notifications from native apps
Published: September 16, 2016
By Naren Madan

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

Influencers must adhere to FTC guidelines without losing personal brand
Published: September 15, 2016
By Rohit Vashisht

Recently, companies such as Lord & Taylor and Machinima have been under fire from the Federal Trade Commission for deceiving customers by misrepresenting paid endorsements in influencer marketing campaigns.

How to launch an effective cost-per-install app campaign
Published: September 14, 2016
By Tom Desaulniers

Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase.

5 tips to optimize images for mobile screens
Published: September 13, 2016
By Ellen Desmarais

Research has found that our brains process visuals 60,000 times faster than text, so as the screens get smaller and attention spans more frayed, it becomes even more important to use visuals effectively.

Mobile is shaping the future of consumer research
Published: September 13, 2016
By Ray Beharry

About 10 percent of the $18.9 billion spent globally on market research is allocated to online surveys in the United States alone — that is almost $2 billion.

In mobile, marketers must put experience and expertise ahead of hard evidence
Published: September 12, 2016
By Chris Chang

The reason: We cannot yet track a linear relationship between action and result in mobile.

5 ways to localize apps and build brand loyalty
Published: September 9, 2016
By Clint Poole

The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity.

How brands should measure ad engagement levels
Published: September 8, 2016
By Freddy Friedman

Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day.

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