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Tag: luxury marketing


Total Results: 1302

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Van Cleef & Arpels explores origins of gems, jewelry design in Singapore - Luxury Daily
Published: April 25, 2016
Luxury Daily today - Van Cleef & Arpels explores origins of gems, jewelry design in Singapore; Museum exhibitions must enhance rather than showcase fashion.
3 ways to reinvent the phone number
Published: April 25, 2016
By Jason Knight

Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.

Quantifying effective mobile user experiences
Published: April 25, 2016
By Yoram Mizrachi

A Forrester study reports that half of users' state they would uninstall an app that they classify as poor and would be less willing to interact with the company's Web site or on social media.

Models are key to connecting directly with consumers - Luxury Daily
Published: April 22, 2016
Luxury Daily today - Models are key to connecting directly with consumers; Tales of tweed afford Chanel a platform for rediscovery each season.
Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
Published: April 22, 2016
By Andrew B. Lustigman

Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.

How fashion needs to deliver in digital commerce
Published: April 22, 2016
By Ana Andjelic

Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.

Instagram may be key to fashion’s see now, buy now democratization - Luxury Daily
Published: April 21, 2016
Luxury Daily today - Instagram may be key to fashion’s see now, buy now democratization; Duty-free is the sixth continent for luxury retail, says McKinsey partner.
Targeting customers in abstract terms versus concrete
Published: April 21, 2016
By Liraz Margalit

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.

How mobile can swing the vote in the primaries and on Election Day
Published: April 21, 2016
By Jon Lowen

If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.

Cartier prompts wheel spin to unlock wish and matching amulet - Luxury Daily
Published: April 20, 2016
Luxury Daily today - Cartier prompts wheel spin to unlock wish and matching amulet; 4 ways technology can revitalize luxury shopping.
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