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Tag: luxury marketing


Total Results: 749

   Displaying: 21 - 30

Key takeaways for brands from Google I/O
Published: August 1, 2014
By Adam Marchick

Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

How to avoid bandwidth and latency issues with the mobile Web site
Published: July 31, 2014
By Dritan Suljoti

People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.

Where is the innovation in mobile advertising?
Published: July 30, 2014
By Declan Carney

In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

Alipay’s ecommerce solution for luxury brand expansion in China
Published: July 29, 2014
By Thomai Serdari

It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.

3 quotes that guide my mobile and cross-channel strategy
Published: July 28, 2014
By Melinda Krueger

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

When to use push notifications versus SMS messaging
Published: July 24, 2014
By Sean Gera

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

Brands must rethink their approach to CRM via mobile
Published: July 3, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

5 tips to optimize the site for mobile business
Published: June 19, 2014
By Paras Chopra

More than two-thirds of United States consumers now use smartphones, according to the latest Nielsen research. And, increasingly, more of those users are searching for something near them, whether it is a location, business hours or directions.

The 7 “Cs” of mobile advertising
Published: June 17, 2014
By Dale Carr

The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals.

Big 3 challenges of mobile advertising have finally been solved
Published: June 16, 2014
By Sean O'Neal

For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.