Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: luxury marketing


Total Results: 723

   Displaying: 21 - 30

What if mobile could make TV buying smarter?
Published: May 14, 2014
By Frederick Stallings

Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.

5 tips to ensure the effectiveness of mobile ad campaigns
Published: May 13, 2014
By Dale Carr

The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success.

Are self-checkouts paving the way for a new commerce experience?
Published: May 12, 2014
By Mickey Ristrophe

Mobile payments, particularly in the retail setting, are a great example of an industry that is experiencing change in a slow, gradual way. Just take a look at the progress we have seen in self-checkout.

Focusing on the marketing opportunity with brand utility in mobile
Published: May 9, 2014
By Pradeep Aradhya

Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate.

7 steps to successful multichannel commerce
Published: May 8, 2014
By Melinda Krueger

Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.

Understanding the difference between contextual and too-close-for-comfort messaging
Published: May 1, 2014
By Brent Hieggelke

Some apps know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This information helps marketers personalize messages. But when do brands step over the line with this rich data set?

Identifying real customers from the window shoppers on the Web site
Published: April 30, 2014
By Doug Logan

If you cannot see the watch or loafers brand that online or mobile browsers are wearing, there are still things we can observe, track and analyze to determine the difference between a window shopper and an actual customer.

Does Target’s breach spell threat or opportunity for mPOS?
Published: April 28, 2014
By Ken Paull

With the recent high-profile security breaches in the retail industry, and growing adoption of mPOS among larger retailers and businesses, the bar has been raised on mPOS security features.

Silence on Net Neutrality reversal will throttle mobile innovation
Published: April 25, 2014
Not much thought is being given to this news – what with all the geopolitical turmoil worldwide – but the whole notion of all content being equal on the Internet is about to become history.

Has Google Grid View killed the subject line?
Published: April 24, 2014
By Matt Keiser

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

Please click here to download now!