Tag: luxury marketing
Total Results: 901Displaying: 21 - 30
- Why innovation often happens at the edge
- Published: May 18, 2015
- By Ana Andjelic
The year is 1973, the place is Versailles, and five established French designers competed against five upstart U.S. designers in a fundraiser to renovate Versailles. Who won?
- Real-time app analytics uncover the why behind mobile metrics
- Published: May 15, 2015
- By Alon Even
It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.
- After Mobilegeddon, focus on site search for mobile-friendliness
- Published: May 14, 2015
- By Shaun Ryan
In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.
- Marketing in the Digital Age: How data helps fight entropy
- Published: May 13, 2015
- By Michael J. Becker
What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.
- How influencer marketing improves the reach of Instagram photo campaigns
- Published: May 12, 2015
- By Francis Trapp
Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.
- Using weather analytics over weather data for relevant marketing
- Published: May 7, 2015
- By Jaclyn Stratten
Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.
- How digital activity logging is changing customer research
- Published: May 5, 2015
- By Hilding Anderson
Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.
- Prepare to target users pairing the Apple Watch with their iPhones
- Published: May 4, 2015
- By Craig Palli
As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.
- Programmatic: The stock market of digital advertising
- Published: May 1, 2015
- By Ashwin Nayak
Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?
- Is responsive Web design overhyped?
- Published: April 28, 2015
- By Keith Lietzke
Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”