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Tag: luxury marketing


Total Results: 690

   Displaying: 21 - 30

In-store mobility: What are the next steps?
Published: March 19, 2014
By Jerry Rightmer

While mobile POS represented the first wave of enterprise mobility, we are now seeing retailers focus on cross-channel, customer-focused capabilities that represent the next wave of mobility.

Hennessy, The Macallan make top 10 in L2 spirits report
Published: March 18, 2014
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
Why managing an app should be as easy as a Web site
Published: March 18, 2014
By Bob Moul

Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage today’s Web sites.

Amazon Prime’s price increase could open door for rivals
Published: March 17, 2014
By Tom Caporaso

Amazon’s recent decision to raise the cost of a Prime membership will test some of the limits of paid loyalty among its core audience and could open the door for rival Internet retailers.

How mobile helps cut costs
Published: March 14, 2014
By James Orsini

Proper communication with customers via mobile outreach would not only reduce marketers' stress from the uncertainty, but also decrease the cost of lost productivity.

What is Apple’s commerce and payments strategy?
Published: March 13, 2014
By Tim Dunn

Apple has made big leaps forward in the past by owning entire ecosystems, and the payments space has so many historically entrenched players that displacing them would be difficult.

Why mobile is central to omnichannel customers
Published: March 12, 2014
By Pradeep Aradhya

Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.

Tips on simple and personalized mobile design
Published: March 11, 2014
By Bill Loller

The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.

What retailers must do content-wise to adapt to the rapid shift to mobile
Published: March 10, 2014
By Joaquin Ruiz

Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.

New direction needed for mobile Web site performance
Published: March 7, 2014
By Andreas Grabner

Organizations must avoid delivering heavy mobile sites with mainly unused content.

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