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Tag: luxury marketing


Total Results: 1679

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Guerlain hosts beauty blogger battles for product range exposure - Luxury Daily
Published: February 8, 2017
Luxury Daily today - Guerlain hosts beauty blogger battles for product range exposure; Barneys takes powerful stance on female equality, empowerment.
The race to the $22B mobile ads market
Published: February 8, 2017
By Eric Stein

If the mobile ad market is going to reach its full potential and fill the gap between consumers' media attention and marketers' media buying share, it will have to first address a unique set of challenges and obstacles.

Nina Ricci celebrates best friends over boyfriends this Valentine’s Day - Luxury Daily
Published: February 7, 2017
Luxury Daily today - Nina Ricci celebrates best friends over boyfriends this Valentine’s Day; Fendi looks beyond generational stereotypes in millennial-centric microsite.
Marc Jacobs tells consumers to call 1-844-LUV-MARC for a good time - Luxury Daily
Published: February 6, 2017
Luxury Daily today - Marc Jacobs tells consumers to call 1-844-LUV-MARC for a good time; Cautious US spending impacting luxury sentiment as UAE intimacy quotient booms: MBLM.
Building mobile audience segments via precise location data
Published: February 6, 2017
By Brian Handly

As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.

Luxury brands leverage custom emojis for peer-to-peer communication push - Luxury Daily
Published: February 3, 2017
Luxury Daily today - Luxury brands leverage custom emojis for peer-to-peer communication push; Gucci seeks global inspiration in native content collaboration with British GQ.
Moving beyond the mobile-friendly conversation
Published: February 2, 2017
By Itai Sadan

When Google announced in early 2016 that 85 percent of the search results returned on mobile devices were now mobile-friendly and dropped its mobile-friendly tag, it became apparent that marketing and Web professionals needed to stop telling marketers to go mobile.

Moët & Chandon chats with digital natives ahead of Valentine’s Day via emojis - Luxury Daily
Published: February 1, 2017
Luxury Daily today - Moët & Chandon chats with digital natives ahead of Valentine’s Day via emojis; How should Trump Hotels navigate the political backlash?
Conversational commerce: What it is and how to use it
Published: February 1, 2017
By Brian Heikes

Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.

Chinese consumers' reliance on digital should lead luxury brand strategies - Luxury Daily
Published: January 31, 2017
Luxury Daily today - Chinese consumers' reliance on digital should lead luxury brand strategies; Gucci makes casting call public to tease upcoming ads.
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