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Tag: luxury marketing


Total Results: 1711

   Displaying: 21 - 30

Chatbots, vertical video and data targeting will reshape advertising this year
Published: March 9, 2017
By Maggie Mesa

For all the growth over the past year, it is entirely possible that 2017 will bring even greater change to the way that consumers use their mobile devices and the tactics that marketers employ to engage those consumers.

Estée Lauder debuts remix-ready lipstick through playful talent transfer - Luxury Daily
Published: March 8, 2017
Luxury Daily today - Estée Lauder debuts remix-ready lipstick through playful talent transfer; Luxury goods’ high risk, high reward attract fraud: report.
Luxury brands should get influencer marketing right
Published: March 8, 2017
By Bart Burggraaf

Promoting products using influencers should only be done if there is a clear and natural fit between that product and influencer.

Bulgari reworks architectural form of B.zero1 with design legend's assistance - Luxury Daily
Published: March 7, 2017
Luxury Daily today - Bulgari reworks architectural form of B.zero1 with design legend's assistance; What luxury brands need to consider with EU’s proposed visa requirement.
Denmark sends an ambassador to Googleville
Published: March 7, 2017
By Gary Schwartz

Last month, Denmark piqued the attention of the world by saying that in addition to dispatching ambassadors to capital cities worldwide, it would appoint a new digital ambassador to the cloud to work with the digital gods of Amazon, Apple, Facebook and Google parent Alphabet.

3 ways to leverage consumers’ affection for their smartphones
Published: March 6, 2017
By Megan James

Our growing dependency on digital devices is slowly programming us to interact in certain manners.

Brands scratching surface for app’s creative use
Published: March 3, 2017
By Yan Revzin

While mobile apps have been around for a while, we are really just scratching the surface when it comes to finding creative uses for them.

Luxury auto manufacturers have bigger presence on Tmall than fashion: L2 - Luxury Daily
Published: March 2, 2017
Luxury Daily today - Luxury auto manufacturers have bigger presence on Tmall than fashion: L2; Dior marks Maria Grazia Chiuri’s retail launch with pop-up series.
Can Western apps break through to China?
Published: March 2, 2017
By Jon Tan

As U.S.-based mobile companies see domestic stagnation and look for areas of increased growth, it is clear that China remains a massive opportunity.

5 ways luxury brands can get email marketing right
Published: March 2, 2017
By Cynthia Price

When it comes to getting email marketing right, luxury brands are in a tough spot.

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