Tag: luxury marketing

Total Results: 475

Cutting through the noise in today’s saturated app market

Published: April 12, 2013

By Ian Schenkel

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

Does mobile POS increase data security risks?

Published: April 11, 2013

By Angella Emmett

Every time the media runs a story about identity theft or hacking of private information, it sends fresh waves of anxiety through consumers and retailers alike. This is typical with emerging technology.

Battlefield mobile: Twitter Cards versus Facebook Home

Published: April 10, 2013

By Alex Jacobs

It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.

Making the case for a mobile audit in a consumer-led economy

Published: April 9, 2013

By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

Lord Maurice Saatchi on mobile advertising

Published: April 5, 2013

By Lord Maurice Saatchi

We all need to believe in something. Judges believe in the law, priests believe in God and journalists believe in scoops.

Using the right metrics for a data-driven app

Published: April 4, 2013

By Pratik Shah

It is only through using the right metrics that you can transform your app from a product to the cornerstone of a successful business.

Why brands must refine the mobile email experience

Published: April 3, 2013

By Pamela McAtee

Half of your email population now reads marketing emails on a smartphone. In 2012, mobile email opens surpassed desktop and webmail opens for the first time.

Consumer and context with smartphones versus tablets

Published: April 2, 2013

By Betsy Frank

The delta between consumer time spent with and advertising support of mobile is the largest of any medium.

Big problems in Big Data

Published: April 1, 2013

By John Curtis

Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.

Will Google Glass make smartphones history?

Published: March 28, 2013

By George Anderson

I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.