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Tag: luxury marketing


Total Results: 1335

   Displaying: 31 - 40

Circle of advertising life
Published: May 3, 2016
By Harry Robinson

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

Fendi invites consumers to find eyewear match through multisensory exploration - Luxury Daily
Published: May 2, 2016
Luxury Daily today - Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother's Day promotions.
Mobile apps vs. mobile Web: Do you have to choose?
Published: May 2, 2016
By Ajay Kapur

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

Jaguar Land Rover saves time with item-tracking integration - Luxury Daily
Published: April 29, 2016
Luxury Daily today - Jaguar Land Rover saves time with item-tracking integration; Digital economy necessitates thorough filtering of agencies.
When it comes to mobile shopping, customer location is everything
Published: April 29, 2016
By Anthony Nicalo

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

Luxury brands ease into cool “new kid” Snapchat: L2 - Luxury Daily
Published: April 28, 2016
Luxury Daily today - Luxury brands ease into cool “new kid” Snapchat: L2; Dior connects the dots between fashion and beauty.
Cat-and-mouse game of mobile ad fraud has only just begun
Published: April 28, 2016
By Amit Joshi

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

Skyjet satisfies instant gratification economy with mobile app - Luxury Daily
Published: April 27, 2016
Luxury Daily today - Skyjet satisfies instant gratification economy with mobile app; Asia-Pacific drives leather goods market due to increases per capita, female employment: report.
How luxury brands should engage on Instagram and Snapchat
Published: April 27, 2016
By Gabrielle Rein

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

What drives mobile loyalty these days?
Published: April 27, 2016
By Vanessa Horwell

The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.

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