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Tag: luxury marketing


Total Results: 1302

   Displaying: 31 - 40

Brands must automate mobile native advertising
Published: April 13, 2016
By Joe Prusz

Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.

Top 10 luxury brand social marketers of Q1 - Luxury Daily
Published: April 12, 2016
Luxury Daily today - Top 10 luxury brand social marketers of Q1; Montblanc increases mobile outreach and visibility to create aspiration.
Forgetting user engagement during app development leads to failure
Published: April 12, 2016
By David Galante

We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?

Strong digital presence is primary tool in regaining margins: L2 - Luxury Daily
Published: April 11, 2016
Luxury Daily today - Strong digital presence is primary tool in regaining margins: L2; New York retailers most satisfied with trading performance: Savills.
New Clear Channel out-of-home data and analytics tool draws objections from privacy advocates
Published: April 11, 2016
By Melanie Natasha Howard

New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers.

Top 10 luxury brand mobile marketers of Q1 - Luxury Daily
Published: April 8, 2016
Luxury Daily today - Top 10 luxury brand mobile marketers of Q1; Social media transparency helps grow consumer pond: Facebook exec.
Top performers emphasizing expansion and technological improvement: report - Luxury Daily
Published: April 7, 2016
Luxury Daily today - Top performers emphasizing expansion and technological improvement: report; Luxury at dynamic starting point due to technologies’ advancements.
Effective mobile engagement and why marketers are not applying it
Published: April 7, 2016
By Scott Anderson

According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.

Harrods rounds up interior trends for style-based inspiration - Luxury Daily
Published: April 6, 2016
Luxury Daily today - Harrods rounds up interior trends for style-based inspiration; Contemporary logo push revitalized interest in Gucci, says CEO.
Beacons bring attribution within reach for brands and retailers
Published: April 6, 2016
By Matthew Davis

The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.

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