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Tag: luxury marketing


Total Results: 1509

   Displaying: 31 - 40

One year after the Digital Advertising Alliance’s mobile privacy guidance
Published: August 30, 2016
By Lou Mastria

The actions taken since then provide both a warning and a roadmap for marketers on how to ensure that they are in full compliance with their privacy obligations in the mobile space.

Chanel touts youthful edge in Willow Smith-fronted eyewear spot - Luxury Daily
Published: August 29, 2016
Luxury Daily today - Chanel touts youthful edge in Willow Smith-fronted eyewear spot; Louis Vuitton takes supernatural approach for Printemps takeover.
Apple, app-ification and the power of chatbots
Published: August 27, 2016
By Asaf Amir

Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.

Dior paints the town red to launch vibrant lip color - Luxury Daily
Published: August 26, 2016
Luxury Daily today - Dior paints the town red to launch vibrant lip color; Swarovski champions creativity, inspiration in branding campaign.
Organically shared Facebook content is the new marketing
Published: August 26, 2016
By Punit Shah

How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?

Moët & Chandon explores US cities for limited-edition bottle program - Luxury Daily
Published: August 25, 2016
Luxury Daily today - Moët & Chandon explores US cities for limited-edition bottle program; Tag Heuer vies for attention of millions as China launches Mars mission.
Chat bots: Turning SMS into a next-gen engagement platform
Published: August 25, 2016
By Tim Fujita-Yuhas

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

Why behavior matters more than thought leadership
Published: August 25, 2016
By Liraz Margalit

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

Hugo Boss morphs office space into dance floor in energetic fall effort - Luxury Daily
Published: August 24, 2016
Luxury Daily today - Hugo Boss morphs office space into dance floor in energetic fall effort; Lifestyle benefit beginning to outweigh traditional luxury stories.
Consumers’ retail journey to improve with amplified social media strategy - Luxury Daily
Published: August 23, 2016
Luxury Daily today - Consumers’ retail journey to improve with amplified social media strategy; Barneys shows off youngsters’ creativity in fall fashion film.
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