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Tag: luxury marketing


Total Results: 775

   Displaying: 31 - 40

Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

How solving for identity can fix mobile measurement
Published: August 21, 2014
By Stephanie Bauer Marshall

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

8 ways mobile can work harder for brands and retailers
Published: August 20, 2014
By Gib Bassett

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

3 steps that allow mobile programs to build shopper trust
Published: August 19, 2014
By Scott Pulsipher

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

Why retailers’ print catalogs are making a comeback
Published: August 18, 2014
By Darin Archer

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

New rules of customer engagement
Published: August 15, 2014
By Noam Green

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

4 ways to avoid the risks of responsive design
Published: August 13, 2014
By Ari Weil

While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales.

Back-to-school spending to grow 3.3pc: NRF
Published: August 12, 2014
By Marie Driscoll

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

Why mobile conversions lag behind desktop
Published: August 12, 2014
By Adam Epstein

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.