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Tag: luxury marketing


Total Results: 904

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Prepare to target users pairing the Apple Watch with their iPhones
Published: May 4, 2015
By Craig Palli

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

Programmatic: The stock market of digital advertising
Published: May 1, 2015
By Ashwin Nayak

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

Is responsive Web design overhyped?
Published: April 28, 2015
By Keith Lietzke

Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”

Traffic methods for mobile commerce
Published: April 27, 2015
By Tessa Goodwin

Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.

Stop failing at mobile-campaign attribution
Published: April 24, 2015
By BJ Hatcher

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

How the post-install event is key to app marketing
Published: April 22, 2015
By Moshe Vaknin

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

Do not fetishize technology without consideration to consumer behavior
Published: April 20, 2015
By Tom Goodwin

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

How retailers can adopt a mobile-first strategy
Published: April 15, 2015
By Avery Amaya

According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.

Mobile ad retargeting is missing piece to the marketing puzzle
Published: April 14, 2015
By Solomon Thimothy

Ninety-eight percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus their attention back onto your product?

Apps are key to a meaningful user-centric mobile strategy
Published: April 13, 2015
By Peter Eckert

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

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