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Tag: luxury marketing


Total Results: 1596

   Displaying: 31 - 40

Chanel ponders paradoxes of its raison d’ętre in latest film retrospective - Luxury Daily
Published: November 14, 2016
Luxury Daily today - Chanel ponders paradoxes of its raison d’ętre in latest film retrospective; Beauty begins retail strategy overhaul, moves toward standalone stores.
3 monetization strategies to boost ad revenue
Published: November 14, 2016
By Ofer Graitzer

It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.

Saatchi Art reveals how prolific social media, online has been for art - Luxury Daily
Published: November 11, 2016
Luxury Daily today - Saatchi Art reveals how prolific social media, online has been for art; Singles’ Day draws out luxury participants looking to boost holiday sales.
Valuing mobile marketing in an age of ad blocking
Published: November 11, 2016
By Lisa Paccione

Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.

Printemps adopts Chinese mobile pay to attract France’s major shopping audience - Luxury Daily
Published: November 10, 2016
Luxury Daily today - Printemps adopts Chinese mobile pay to attract France’s major shopping audience; Will gastronomy replace material goods as a status marker, conversational currency?
What a Trump presidency means for marketers
Published: November 10, 2016
By Dan Jaffe

It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.

3 common mobile Web design mistakes that could cost brands
Published: November 9, 2016
By Gabriel Shaoolian

The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.

Forevermark brings campaign couple to life with first-person storytelling - Luxury Daily
Published: November 8, 2016
Luxury Daily today - Forevermark brings campaign couple to life with first-person storytelling; Versace trots the globe in style, showcasing individual city street fashion.
How to get mcommerce search right as ecommerce turns mobile first
Published: November 8, 2016
By Pavan Vilas Sondur

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

Dreaming of a beacon-focused Christmas
Published: November 8, 2016
By Noor Naseer

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

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