Tag: luxury marketing

Total Results: 474

What could keep smart watches ticking

Published: March 26, 2013

By Tej Rekhi

Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?

Why are airlines so fearful of mobile innovation?

Published: March 25, 2013

By Vanessa Horwell

This is not the airline industry I thought it would be. Nor, I suspect, the industry that people a generation older than me envisioned a few decades ago.

QR codes: The key to loyalty and payments?

Published: March 22, 2013

By Matthew Talbot

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

Click-to-call: The real engine behind mobile commerce

Published: March 21, 2013

By John Busby

To sense how key phone sales are to the U.S. economy, add the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.

App downloads are vanity, usage is sanity

Published: March 20, 2013

By James Hilton

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

Google lumping together desktop and mobile ads: Good or bad?

Published: March 19, 2013

By Ori Carmel

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

Biology and the Off-Balance Sheet Showroom

Published: March 18, 2013

By Dave Sikora

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

Why responsive design is the future of marketing

Published: March 15, 2013

By Mark Montgomery French

If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.

Avoiding lower click-through rates tied to emails viewed on mobile devices

Published: March 13, 2013

By Quinn Jalli

The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.

Why A/B testing for mobile messaging is a must

Published: March 12, 2013

By Brendan O'Kane

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.