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Tag: luxury marketing


Total Results: 1388

   Displaying: 41 - 50

Obama overtime rule affects advertising agencies and media companies
Published: June 1, 2016
By Andrew B. Lustigman and Aliza F. Herzberg

All employers, and particularly those in the media and advertising industries, given the long hours typically associated working in these industries, will be faced with making decisions about how they pay and monitor the time worked of their employees.

Men more likely jewelry purchasers, women more goal-oriented: Shullman - Luxury Daily
Published: May 31, 2016
Luxury Daily today - Men more likely jewelry purchasers, women more goal-oriented: Shullman; Mulberry spotlights reinvented handbag design with modern personalities.
7 reasons for RFID in luxury retailing
Published: May 31, 2016
By Robert Amster

The time for adoption of item-level RFID (radio-frequency identification) is finally here.

ASAP54 simplifies product discovery via color-based search - Luxury Daily
Published: May 27, 2016
Luxury Daily today - ASAP54 simplifies product discovery via color-based search; 50M emerging consumers accessible though entry-level products: Bain.
What Bono’s One campaign teaches us about business in the new economy
Published: May 27, 2016
By Lauren DeLisa Coleman

When Bono’s organization talks, people listen.

Selfridges future-proofs its omnichannel business via shoppable app - Luxury Daily
Published: May 26, 2016
Luxury Daily today – Selfridges future-proofs its omnichannel business via shoppable app; Designer movements do not put creative director role at risk: Peter Copping.
Optimizing video advertising in a mobile world
Published: May 26, 2016
By Bertrand Quesada

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

Swarovski, Karlie Kloss team for search-boosting UGC effort - Luxury Daily
Published: May 25, 2016
Luxury Daily today – Swarovski, Karlie Kloss team for search-boosting UGC effort - Luxury Daily; Capital assists fight to retain artisan skills, says Investindustrial founder.
Debate over short-form vs. long-form content irrelevant
Published: May 25, 2016
By Tom Pachys

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

Beginner’s guide to altered reality
Published: May 25, 2016
By Rachel Lowenstein

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

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