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Tag: luxury marketing


Total Results: 1184

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Luxury Aircraft Solutions highlights service with new program - Luxury Daily
Published: January 11, 2016
Luxury Daily today - Luxury Aircraft Solutions highlights service with new program; Prada handpicks up-and-coming talent to portray "vulnerable vitality."
How brands must adapt to shifts in digital marketing
Published: January 11, 2016
By Rafael Urbina

As we enter 2016, leading brands and smart marketers alike must adopt the proper strategies to navigate through the increasingly complex and competitive world of digital marketing.

Burberry personalizes Lunar New Year notes via WeChat - Luxury Daily
Published: January 8, 2016
Luxury Daily today - Burberry personalizes Lunar New Year notes via WeChat; Selfridges proves values equal value in sustainability campaign.
Adaptive mobility at CES
Published: January 8, 2016
By Jeff Malmad

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile Web. And now the third wave is adaptive mobility, coming from the world of wearables, sensors and the Internet of Things.

Tech companies look to accelerate autonomous vehicle growth: report - Luxury Daily
Published: January 7, 2016
Luxury Daily today - Tech companies look to accelerate autonomous vehicle growth: report; Luxury brands make cautious entrance into Chinese ecommerce: report.
6 tech trends to look out for at CES and beyond
Published: January 7, 2016
By W. Joe DeMiero

LAS VEGAS, NV – It is January, which means there is no shortage of articles that predict tech trends for the upcoming year, or list all the must-see hoopla at CES in Las Vegas. So let us consider this a “list of lists.”

Top 10 mobile marketing trends for 2016
Published: January 6, 2016
By Ritesh Bhavnani

According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.

Smart homes funneling to mainstream, but still present opportunities in luxury - Luxury Daily
Published: January 6, 2016
Luxury Daily today - Smart homes funneling to mainstream, but still present opportunities in luxury; Dior stresses time is not “only enemy” in anti-aging skincare effort.
Rémy Martin opens two-way dialogue with sophisticated GQ audience - Luxury Daily
Published: January 5, 2016
Luxury Daily today - Rémy Martin opens two-way dialogue with sophisticated GQ audience; Harrods helps consumers “get the glow” with 2016 resolutions campaign.
4 industries primed for mobile disruption
Published: January 5, 2016
By Adam Meshekow

The average United States adult spends nearly three hours a day on his or her mobile device, with advertising-friendly mediums such as games (78 percent), social networking (65 percent) and retail (46 percent) as favorites among mobile content choices.

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