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Tag: luxury marketing


Total Results: 1470

   Displaying: 41 - 50

Jaguar Land Rover invests in in-seat experience with tech research expansion - Luxury Daily
Published: July 28, 2016
Luxury Daily today - Jaguar Land Rover invests in in-seat experience with tech research expansion; Amazon maintains market, but counterfeiting, discounting prevent luxury entry.
The Amazon effect: Is there a new player in the fashion retail space?
Published: July 28, 2016
By Phil Seward

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

Customers are lazy. Are marketers ready to pick up the slack?
Published: July 28, 2016
By Vanessa Horwell

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver's seat to consumers?

Shopper marketing influences long-term behavior in digital age: report - Luxury Daily
Published: July 27, 2016
Luxury Daily today - Shopper marketing influences long-term behavior in digital age; Omega shows off Olympian craftsmanship with educational microsite.
Rallying cry for transparency should mean more revenue for mobile publishers
Published: July 27, 2016
By Ionut Ciobotaru

Both advertisers and publishers are demanding more transparency in everything they do.

Retailers must prioritize SEO, emails and guided selling to drive growth - Luxury Daily
Published: July 26, 2016
Luxury Daily today - Retailers must prioritize SEO, emails and guided selling to drive growth; Balmain army reenlists Kanye West for fall ads.
As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?
Published: July 26, 2016
By Wilson Kerr

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy - Luxury Daily
Published: July 25, 2016
Luxury Daily today - Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork.
To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

Compass app brings market reports directly to consumers and agents - Luxury Daily
Published: July 22, 2016
Luxury Daily today - Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.
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