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Tag: luxury marketing


Total Results: 867

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Retailers must embrace in-store pickup
Published: January 29, 2015
By John Pincott

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

Exploring legal challenges to fulfilling the potential of mHealth
Published: January 27, 2015
By Joseph I. Rosenbaum

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

7 areas for retailers to pay attention in year of cautious optimism
Published: January 26, 2015
By Pat Dermody

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

5 trends in mobile business apps in 2015
Published: January 23, 2015
By Drew Babik

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

The next killer app: Stores
Published: January 21, 2015
By Wilson Kerr

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

Wearables and Internet of Things: That’s where the smart money is
Published: January 16, 2015
By Andy Maskin

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

Meeting mobile’s challenges with gaming strategy
Published: January 13, 2015
By Danny Davis

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

Mobile versus being mobile: Match Web site experience to customer intent
Published: January 12, 2015
By Iman Sadreddin

I believe we now need to focus on developing the next level of mobile customer engagement, what I like to call intent Web design.

Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Published: January 8, 2015
By Kristi Soomer

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”