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Tag: luxury marketing


Total Results: 1421

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Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately
Published: June 17, 2016
By Tobey Van Santvoord

In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.

Ritz-Carlton collates news and recommendations with new social presence - Luxury Daily
Published: June 16, 2016
Luxury Daily today - Ritz-Carlton collates news and recommendations with new social presence; Millennials more motivated by deals, service than retailer values: report.
Bridging in-store, ecommerce channels surefire way to increase revenues: Contactlab - Luxury Daily
Published: June 15, 2016
Luxury Daily today - Bridging in-store, ecommerce channels surefire way to increase revenues: Contactlab; Chanel’s handbag pricing outpaces rising inflation rates.
What devices can tell us about consumer intent
Published: June 15, 2016
By Joe Prusz

An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.

Lexus sees sharp performance increase from haptic mobile ads - Luxury Daily
Published: June 14, 2016
Luxury Daily today - Lexus sees sharp performance increase from haptic mobile ads; Ecommerce growth will slow over next 3 years: BCG.
Using high-impact ad units for immersive content
Published: June 14, 2016
By Lisa Kopp

According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.

Current retail technology and consumer behavior not yet in sync: report - Luxury Daily
Published: June 13, 2016
Luxury Daily today - Current retail technology and consumer behavior not yet in sync: report; Dior pays tribute to irreverent heroes in Eau Savage film.
4 steps to maximize app marketing
Published: June 13, 2016
By Sarah Clark

Nielsen estimates that the average person now spends 30 hours per month using apps.

Is the excitement around digital marketing opportunities distracting from the product? - Luxury Daily
Published: June 10, 2016
Luxury Daily today - Is the excitement around digital marketing opportunities distracting from the product?; True luxury is being able to shop on your own time: Net-A-Porter exec.
6 practical applications of mobile moments for CPG marketers
Published: June 10, 2016
By Alvaro Bravo

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.

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