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Tag: luxury marketing


Total Results: 971

   Displaying: 51 - 60

Galerié magazine sets sights on affluent Chinese returning to US - Luxury Daily
Published: July 21, 2015
Luxury Daily today - Galerié magazine sets sights on affluent Chinese returning to US; Top 10 jewelry and watch brand efforts of H1.
3 steps to build long-term customer relationships with mobile
Published: July 21, 2015
By Pierre Barbeau

Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.

Peninsula draws attention to new mobile experience with exclusive offerings - Luxury Daily
Published: July 20, 2015
Luxury Daily today - Peninsula draws attention to new mobile experience with exclusive offerings; Top 10 luxury beauty and personal care efforts of H1.
Why Apple Watch apps should be one-dimensional
Published: July 20, 2015
By Peter Skoromnyi

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

Gucci introduces new campaign in The Cut mobile advertisement - Luxury Daily
Published: July 17, 2015
Luxury Daily today - Gucci introduces new campaign in The Cut mobile advertisement; Duty-free spending to grow 51pc in 5 years: report.
Why store visits are not conversions
Published: July 17, 2015
By Chuck Moxley

Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.

Fondation Louis Vuitton spurs ageless interactions via mobile apps - Luxury Daily
Published: July 16, 2015
Luxury Daily today - Fondation Louis Vuitton spurs ageless interactions via mobile apps; Research online, purchase offline trend is defining luxury sales: report.
Trussardi celebrates #ElegantlyCool aesthetic with Coca-Cola campaign - Luxury Daily
Published: July 15, 2015
Luxury Daily today - Trussardi celebrates #ElegantlyCool aesthetic with Coca-Cola campaign; Should luxury fashion embrace 3D printing?
There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance
Published: July 15, 2015
By John Tomich

As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.

How to build a successful Apple Watch app
Published: July 14, 2015
By Christian Gaiser

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

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