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Tag: luxury marketing


Total Results: 725

   Displaying: 51 - 60

Dior enrolls consumers in digital beauty school to build product awareness
Published: March 25, 2014
French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
How retailers should select their mobile payment platform
Published: March 25, 2014
By Ross Beyeler

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

Responsive Web design is not nearly enough
Published: March 24, 2014
By Daniel Weisbeck

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

Visual Web makes luxury brands see digital in different light
Published: March 21, 2014
By Michael Goldberg

With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.

How messaging apps can monetize their platforms
Published: March 20, 2014
By Sean O'Brien

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news Ė what was the main focus on the analyst call? Monetization.

In-store mobility: What are the next steps?
Published: March 19, 2014
By Jerry Rightmer

While mobile POS represented the first wave of enterprise mobility, we are now seeing retailers focus on cross-channel, customer-focused capabilities that represent the next wave of mobility.

Hennessy, The Macallan make top 10 in L2 spirits report
Published: March 18, 2014
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
Why managing an app should be as easy as a Web site
Published: March 18, 2014
By Bob Moul

Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage todayís Web sites.

Amazon Primeís price increase could open door for rivals
Published: March 17, 2014
By Tom Caporaso

Amazonís recent decision to raise the cost of a Prime membership will test some of the limits of paid loyalty among its core audience and could open the door for rival Internet retailers.

How mobile helps cut costs
Published: March 14, 2014
By James Orsini

Proper communication with customers via mobile outreach would not only reduce marketers' stress from the uncertainty, but also decrease the cost of lost productivity.

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