Tag: luxury marketing
Total Results: 934Displaying: 51 - 60
- The app’s role in mobile commerce
- Published: May 21, 2015
- By David Fink
According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.
- 3 ways mobile ad strategies can go native
- Published: May 20, 2015
- By Eddie de Guia
Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.
- Mobile commerce has a visibility problem
- Published: May 19, 2015
- By Kumaran Sambandan
Mobile commerce is not turning into a windfall for every retailer.
- Why innovation often happens at the edge
- Published: May 18, 2015
- By Ana Andjelic
The year is 1973, the place is Versailles, and five established French designers competed against five upstart U.S. designers in a fundraiser to renovate Versailles. Who won?
- Real-time app analytics uncover the why behind mobile metrics
- Published: May 15, 2015
- By Alon Even
It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.
- After Mobilegeddon, focus on site search for mobile-friendliness
- Published: May 14, 2015
- By Shaun Ryan
In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.
- Marketing in the Digital Age: How data helps fight entropy
- Published: May 13, 2015
- By Michael J. Becker
What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.
- How influencer marketing improves the reach of Instagram photo campaigns
- Published: May 12, 2015
- By Francis Trapp
Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.
- Using weather analytics over weather data for relevant marketing
- Published: May 7, 2015
- By Jaclyn Stratten
Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.
- How digital activity logging is changing customer research
- Published: May 5, 2015
- By Hilding Anderson
Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.