Tag: luxury marketing
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- 3 quotes that guide my mobile and cross-channel strategy
- Published: July 28, 2014
- By Melinda Krueger
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
- When to use push notifications versus SMS messaging
- Published: July 24, 2014
- By Sean Gera
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
- Brands must rethink their approach to CRM via mobile
- Published: July 3, 2014
- By Tim Jenkins
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
- 5 tips to optimize the site for mobile business
- Published: June 19, 2014
- By Paras Chopra
More than two-thirds of United States consumers now use smartphones, according to the latest Nielsen research. And, increasingly, more of those users are searching for something near them, whether it is a location, business hours or directions.
- The 7 “Cs” of mobile advertising
- Published: June 17, 2014
- By Dale Carr
The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals.
- Big 3 challenges of mobile advertising have finally been solved
- Published: June 16, 2014
- By Sean O'Neal
For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.
- Why soft launches are becoming the game marketer’s best weapon
- Published: June 13, 2014
- By Craig Palli
Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.
- Book excerpt: The Mobile Mind Shift
- Published: June 12, 2014
- By Ted Schadler, Josh Bernoff and Julie Ask
Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.
- 6 luxury marketing trends to watch
- Published: June 11, 2014
- By Marko Muellner
For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.
- Bringing in a new era of mobile engagement
- Published: June 10, 2014
- By Mihael Mikek
Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.