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Tag: luxury marketing


Total Results: 694

   Displaying: 51 - 60

Making the phone a seamless extension of the in-store experience
Published: February 12, 2014
By Patrick Moorhead

In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.

Marketers should beware of Mobile Attention Deficit Disorder
Published: February 12, 2014
By Eric Lazar

In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?

Mobile commerce and how personalized value drives adoption
Published: February 11, 2014
By Patrick Moorhead

You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.

A data-driven perspective on CPG mobile marketing
Published: February 11, 2014
By Gib Bassett

This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.

Mobile commerce and the consumer packaged goods arms race
Published: February 10, 2014
By Patrick Moorhead

Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.

App discovery: How to master search and browse to get downloaded
Published: February 10, 2014
By Jonathan Hunt

To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.

Mobile device management in the workplace
Published: February 7, 2014
By Lisa Falzone

Employees using their own devices to access company data can indeed pose a threat to company security.

Making the case for responsive ad units in midst of mobile design debate
Published: February 6, 2014
By Salim Hemdani

The shift in consumers’ content consumption behavior from desktop to mobile creates a unique set of challenges for publishers and content providers.

Mobile platforms, agencies or both: Which is the right choice?
Published: February 5, 2014
By Jarret Cuisinier

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

Capitalizing on the Cult of Immediacy
Published: February 3, 2014
By Guy Borgford

No one under the age of 25 knows what it is like to be stumped.

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