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Tag: luxury marketing

Total Results: 726

   Displaying: 61 - 70

How mobile helps cut costs
Published: March 14, 2014
By James Orsini

Proper communication with customers via mobile outreach would not only reduce marketers' stress from the uncertainty, but also decrease the cost of lost productivity.

What is Apple’s commerce and payments strategy?
Published: March 13, 2014
By Tim Dunn

Apple has made big leaps forward in the past by owning entire ecosystems, and the payments space has so many historically entrenched players that displacing them would be difficult.

Why mobile is central to omnichannel customers
Published: March 12, 2014
By Pradeep Aradhya

Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.

Tips on simple and personalized mobile design
Published: March 11, 2014
By Bill Loller

The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.

What retailers must do content-wise to adapt to the rapid shift to mobile
Published: March 10, 2014
By Joaquin Ruiz

Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.

New direction needed for mobile Web site performance
Published: March 7, 2014
By Andreas Grabner

Organizations must avoid delivering heavy mobile sites with mainly unused content.

Mobile for nonprofits: Ten tips to compete in a corporate world
Published: March 6, 2014
By R.J. Talyor

As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.

Mobile innovation is headed for consumer engagement
Published: March 5, 2014
By Rodney Williams

Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.

Social media conundrum: user experience vs. commercial need
Published: March 4, 2014
By Mark Pinsent

By giving us a useful service for free, social media companies want something back. And it is our data that they want.

The 3 Rs of mobile marketing
Published: March 3, 2014
By Melinda Krueger

If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to succeed in mobile marketing.

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