Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: luxury marketing


Total Results: 758

   Displaying: 61 - 70

Understanding the difference between contextual and too-close-for-comfort messaging
Published: May 1, 2014
By Brent Hieggelke

Some apps know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This information helps marketers personalize messages. But when do brands step over the line with this rich data set?

Identifying real customers from the window shoppers on the Web site
Published: April 30, 2014
By Doug Logan

If you cannot see the watch or loafers brand that online or mobile browsers are wearing, there are still things we can observe, track and analyze to determine the difference between a window shopper and an actual customer.

Does Target’s breach spell threat or opportunity for mPOS?
Published: April 28, 2014
By Ken Paull

With the recent high-profile security breaches in the retail industry, and growing adoption of mPOS among larger retailers and businesses, the bar has been raised on mPOS security features.

Silence on Net Neutrality reversal will throttle mobile innovation
Published: April 25, 2014
Not much thought is being given to this news – what with all the geopolitical turmoil worldwide – but the whole notion of all content being equal on the Internet is about to become history.

Has Google Grid View killed the subject line?
Published: April 24, 2014
By Matt Keiser

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

4 factors to consider in mobile advertising
Published: April 23, 2014
By Michael Hayes

Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.

Canali taps Mr Porter editor for styling session to build online presence
Published: April 21, 2014
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
3 rules by which to measure mobile creative
Published: April 21, 2014
By Brian d'Alessandro

While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

Dior weaves codes and trends together in digital nail polish promotion
Published: April 18, 2014
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
Pay per call and mobile search are the future of mobile commerce
Published: April 18, 2014
By Eric J. Gerritsen

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

please click here to dwonload now!