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Tag: luxury marketing


Total Results: 1587

   Displaying: 61 - 70

How Emirates and others can learn from Alaska Airlines’ mobile strategy - Luxury Daily
Published: October 18, 2016
Luxury Daily today - How Emirates and others can learn from Alaska Airlines’ mobile strategy; UGC, influencers boost storytelling on visual-centric social media.
Combining affinity with proximity is key to location-based marketing
Published: October 18, 2016
By Jeffrey Sampson

Proximity without affinity produces a flood of false positives.

Luxury hospitality brands must focus on fine-tuning social media strategies - Luxury Daily
Published: October 17, 2016
Luxury Daily today - Luxury hospitality brands must focus on fine-tuning social media strategies; Billionaire wealth has declined by $300B, say UBS and PwC.
Fast fashion: How modern retailers can keep pace with big brands
Published: October 17, 2016
By Brandon Levey

For luxury brands, the very art that motivates designers to create clothing is threatened when a 9-12 month planning period simply will not cut it against brands such as Zara or H&M that can churn out off-the-runway looks in mere weeks.

Fendi extends life of Snapchat stories with international album - Luxury Daily
Published: October 14, 2016
Luxury Daily today - Fendi extends life of Snapchat stories with international album; Top 10 luxury brand social marketers of Q3.
Creative must drive programmatic advertising strategy
Published: October 14, 2016
By Jeffrey Finch

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.

Ritz Paris streamlines customer service to ensure positive reopening - Luxury Daily
Published: October 13, 2016
Luxury Daily today - Ritz Paris streamlines customer service to ensure positive reopening; Dior scripts a renewal of femininity in new J’adore film.
Tips for app store optimization
Published: October 13, 2016
By Dave Bell

The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.

FCC broadband privacy proposal draws dissent from marketing trade groups - Luxury Daily
Published: October 12, 2016
Luxury Daily today - FCC broadband privacy proposal draws dissent from marketing trade groups; Louis Vuitton gets inside models’ heads in profile film.
How to optimize your monthly retargeting budget
Published: October 12, 2016
By Daniel Surmacz

Establishing a proper retargeting plan – whether you are on a strict closed budget or an open monthly spend – for advertising activities via real-time bidding is key.

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