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Tag: luxury marketing


Total Results: 971

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3 steps to effective customer acquisition using digital marketing
Published: July 13, 2015
By Solomon Thimothy

If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.

Mastering the art of mobile persuasion
Published: July 10, 2015
By Jeff Hasen

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

Why a mobile loyalty program is imperative when selling to millennials
Published: July 9, 2015
By Derek Marley

Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews toward an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers.

Book excerpt: Why People (Don’t) Buy
Published: July 8, 2015
By Amitav Chakravarti and Manoj Thomas

Isiah Berlin, British philosopher and thinker, wrote an essay titled “The Hedgehog and the Fox” in 1953, in which he argued that influential thinkers can be divided into two categories: hedgehogs and foxes. This analogy was inspired by the ancient Greek warrior-poet Archilochus, who is reported to have noted that the fox knows many things; the hedgehog one great thing.

Top 10 luxury brand mobile marketers of Q2 - Luxury Daily
Published: July 7, 2015
Luxury Daily today - Top 10 luxury brand mobile marketers of Q2; Louis Vuitton continues transparency efforts in latest heritage museum.
5 key elements of a well-designed responsive Web site
Published: July 7, 2015
By Solomon Thimothy

When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.

How beacon technology enhances the restaurant customer experience
Published: July 6, 2015
By Hope Neiman

Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it.

Brands must move budgets to the world’s most influential mass medium
Published: July 2, 2015
By Mitchell Reichgut

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

Getting mobile onboarding right to avoid app abandonment
Published: July 1, 2015
By Kelsey Ricard

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

4 mobile direct marketing essentials
Published: June 30, 2015
By Nick Worth

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

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