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Tag: luxury marketing


Total Results: 1345

   Displaying: 61 - 70

Targeting customers in abstract terms versus concrete
Published: April 21, 2016
By Liraz Margalit

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.

How mobile can swing the vote in the primaries and on Election Day
Published: April 21, 2016
By Jon Lowen

If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.

Cartier prompts wheel spin to unlock wish and matching amulet - Luxury Daily
Published: April 20, 2016
Luxury Daily today - Cartier prompts wheel spin to unlock wish and matching amulet; 4 ways technology can revitalize luxury shopping.
Next generation of digital publishers is detachable
Published: April 20, 2016
By Ofer Oved

Brands are facing a significant problem with distribution solutions.

Valentino helps consumers find their own Wonder Woman through street art - Luxury Daily
Published: April 19, 2016
Luxury Daily today - Valentino helps consumers find their own Wonder Woman through street art; Dior revitalizes architecture roots for Archi Dior jewelry collection.
How brands can work with influencers
Published: April 19, 2016
By Trey Courtney

The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?

Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2 - Luxury Daily
Published: April 18, 2016
Luxury Daily - Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2; Ferragamo crafts off-the-clock style solutions for running around town.
4 ways to drive mobile engagement
Published: April 18, 2016
By Trey Courtney

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?

Bulgari gives guided tour of eclectically remodeled London boutique - Luxury Daily
Published: April 15, 2016
Luxury Daily today - Bulgari gives guided tour of eclectically remodeled London boutique; European Parliament directive to help luxury brands keep trade secrets from competition.
Why mobile-originated data matters
Published: April 15, 2016
By Tom Desaulniers

What can mobile-originated data do for brands that cookie-based data cannot?

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