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Tag: luxury marketing


Total Results: 1509

   Displaying: 61 - 70

Travel advisors back in vogue for luxury market, claims Virtuoso CEO
Published: August 10, 2016
LAS VEGAS – Less than a decade ago, many pundits were predicting that it was just a matter of time before human travel agents would be replaced by the electronic kind.
Have you seen the new Luxury Daily?
Published: August 9, 2016
Dear reader, it is official. Luxury Daily, the world’s leading luxury business publication, has launched its redesigned Web site and newsletter, both newly enhanced services to empower our readers to make smarter decisions on luxury strategy, tactics and execution.
Fashion sees ruling in Apple’s favor as potential win for IP, patent protection - Luxury Daily
Published: August 9, 2016
Luxury Daily - Fashion sees ruling in Apple’s favor as potential win for IP, patent protection; Chanel, mega-brands dominate resale market as new sectors surge: report.
Building engaging and secure mobile apps
Published: August 9, 2016
By Pavel Novik

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.

Michael Kors jet sets to Caribbean paradise for passionate perfume debut - Luxury Daily
Published: August 8, 2016
Luxury Daily today - Michael Kors jet sets to Caribbean paradise for passionate perfume debut; Gucci brings its flora and fauna to Galeries Lafeyette.
Unlocking mobile programmatic's potential
Published: August 8, 2016
By Ocean Fine

Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.

Harrods fetes Fendirumi arrival with playful initiatives - Luxury Daily
Published: August 5, 2016
Luxury Daily today - Harrods fetes Fendirumi arrival with playful initiatives; Cosmetic licenses excel by exploring creative synergies between fashion, beauty.
After the click: The ROI fallacy
Published: August 5, 2016
By Emily Adams

Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.

Berluti activates WeChat contest to fast-track footwear awareness - Luxury Daily
Published: August 4, 2016
Luxury Daily today - Berluti activates WeChat contest to fast-track footwear awareness; Bright outlook for luxury eyewear in Middle East: report.
Impossible for large media companies to innovate?
Published: August 4, 2016
By Louis Gump

There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest.

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