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Tag: luxury marketing


Total Results: 1711

   Displaying: 61 - 70

Conversational commerce: What it is and how to use it
Published: February 1, 2017
By Brian Heikes

Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.

Chinese consumers' reliance on digital should lead luxury brand strategies - Luxury Daily
Published: January 31, 2017
Luxury Daily today - Chinese consumers' reliance on digital should lead luxury brand strategies; Gucci makes casting call public to tease upcoming ads.
Will retailers finally catch up to customers in 2017?
Published: January 31, 2017
By Martin Shanker

If 2015 was the worst year for traditional retail since 2009, last year was confirmation that something is wrong.

Online or offline retail? 8 ways to decide which is best for business
Published: January 30, 2017
By Smadar Landau

The debate over which retail strategy to employ is as passionate as it is unending.

Retail this year: 4 technology trends to watch
Published: January 30, 2017
By Nels Stromborg

To create new opportunities among consumers and generate greater profits from existing shoppers, retailers are increasingly turning to new platforms. But which technologies will move the needle?

Anya Hindmarch customizes SMS with Sticker Shop emojis - Luxury Daily
Published: January 27, 2017
Luxury Daily today - Anya Hindmarch customizes SMS with Sticker Shop emojis; Luxury rings in Chinese New Year with gifting ideas, festive activities.
BMW shows off its creativity through on-site projection innovation - Luxury Daily
Published: January 26, 2017
Luxury Daily today - BMW shows off its creativity through on-site projection innovation; China’s wealthy drawn to UK brands preferring Harrods, Rolls-Royce: survey.
Mercedes’ Super Bowl strategy mirrors blockbuster releases - Luxury Daily
Published: January 25, 2017
Luxury Daily today - Mercedes’ Super Bowl strategy mirrors blockbuster releases; Efficiency replaces expansion as luxury retail adapts to “new normal.”
Translating luxury in mobile
Published: January 25, 2017
By Jeannette Kocsis

Luxury brands are learning that pandering becomes more difficult in a digital world.

Dior serializes Bella Hadid-fronted beauty content to retain youth interest - Luxury Daily
Published: January 24, 2017
Luxury Daily today - Dior serializes Bella Hadid-fronted beauty content to retain youth interest; Calvin Klein vies for upmarket return with By Appointment debut.
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