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Tag: luxury marketing


Total Results: 780

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Big 3 challenges of mobile advertising have finally been solved
Published: June 16, 2014
By Sean O'Neal

For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.

Why soft launches are becoming the game marketer’s best weapon
Published: June 13, 2014
By Craig Palli

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

6 luxury marketing trends to watch
Published: June 11, 2014
By Marko Muellner

For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.

Bringing in a new era of mobile engagement
Published: June 10, 2014
By Mihael Mikek

Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.

Why "interactive" is not synonymous with "online"
Published: June 4, 2014
By Gavin Finn

Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.

Innovation can unchain mobile advertising’s growth
Published: June 3, 2014
By Colin Jeavons

Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience.

Tips and tricks for mobile testing: A software tester’s roadmap
Published: June 2, 2014
By Tatyana Mahlaeva

My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing.

Mobile marketing with geo-location is not a simple destination
Published: May 30, 2014
By Llew Claasen

I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill.

Challenges of sports audience targeting
Published: May 28, 2014
By Ian Foley

Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising.