Tag: luxury marketing
Total Results: 907Displaying: 71 - 80
- Snapchat opens the floodgates to publishers and brands
- Published: February 12, 2015
- By Andy Maskin
Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.
- How location became the tail wagging the future of mobile ad creative
- Published: February 11, 2015
- By Joel Fisher
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
- 3 landscape-changing media trends to watch this year
- Published: February 10, 2015
- By Jim Porcarelli
The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.
- How Apple’s iOS 8 changes the game for brands and retailers
- Published: February 9, 2015
- By Greg Weinger
Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.
- Top questions still puzzling many of today’s mobile app marketers
- Published: February 6, 2015
- By Sigal Bareket
When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.
- Foldable big screens the next big thing for mobile?
- Published: February 5, 2015
- By Duncan Clark
Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.
- Consumer shopping experiences set for rapid changes
- Published: February 4, 2015
- By Eileen Kim
Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.
- Making a case for native advertising on mobile
- Published: February 3, 2015
- By Michael Goldberg
What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”
- Reactions to Google’s mobile-friendly search changes
- Published: January 30, 2015
- By Tyler Klein
Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.
- Technology and touchdowns: How mobile is changing the game
- Published: January 30, 2015
- By Lahary Ravuri
It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.