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Tag: luxury marketing


Total Results: 724

   Displaying: 71 - 80

Payments companies: Will mobile end the party?
Published: February 25, 2014
By Dave Sikora

Is mobile technology the silver bullet that has finally arrived which will change the rules and be a catalyst for redistribution of value creation from the payments players to the merchant segment?

Key tips for creating a user-friendly shopping experience for mobile consumers
Published: February 24, 2014
By Geoff Brash

The degree to which customers are at home in your mobile store depends on how easily they can navigation and search from their phones or tablets.

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Published: February 21, 2014
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
Facebook now owns the three most ubiquitous mobile apps in the world
Published: February 21, 2014
By Hemang Gadhia

Facebook now owns the world's biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

Mobile commerce becomes key player in omnichannel strategy
Published: February 20, 2014
By Janet Jaiswal

The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.

Carriers blew their chance with mobile wallets. Next up: wearable wallets
Published: February 19, 2014
By Drew Sievers

As exciting as mobile phones are – and trust me, as a former CEO of a mobile banking and payment company, I have had a decade-long infatuation with the technology – I am here to say that I think mobile phones are not the sole future of payments at all.

Risks and rewards of proximity-aware mobile communication
Published: February 18, 2014
By Aaron Mittman

Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.

Connected Russia: An evolving digital marketing landscape
Published: February 14, 2014
By Hilding Anderson

As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.

Anthropology of the mobile consumer
Published: February 13, 2014
By Patrick Moorhead

Who is the shopper that retailers should keep in mind as they plan for and implement a mobile commerce solution?

Reality of beacons: Separating fact from iFiction
Published: February 13, 2014
By Maya Mikhailov

As geo-location technologies continue to evolve, it is important for regulators, marketers and mobile users to understand several key facts about BLE beacon technology.

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