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Tag: luxury marketing


Total Results: 1178

   Displaying: 71 - 80

What is driving the surge in media M&A activity?
Published: December 15, 2015
By Jim Porçarelli

We are hearing from media executives across departments and title levels who predict that M&A activity will increase. Prime M&A targets for media companies will be digital companies.

Gucci hands Snapchat over to 'creative pioneer' Jared Leto - Luxury Daily
Published: December 14, 2015
Luxury Daily today - Gucci hands Snapchat over to 'creative pioneer' Jared Leto; Louis Vuitton reveals inner techie to launch personal collection.
Striking the balance between content and ads in a mobile-first world
Published: December 14, 2015
By Matt Sussberg

Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.

Chandon catches up with friends in #BestieWishes bottle campaign - Luxury Daily
Published: December 11, 2015
Luxury Daily today - Chandon catches up with friends in #BestieWishes bottle campaign; Online interaction rarely overlaps with offline conversation: report.
Brands and publishers need to reorient for vertical video
Published: December 11, 2015
By Zohar Dayan

After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.

Lancôme leads into the holidays with whimsical countdown - Luxury Daily
Published: December 10, 2015
Luxury Daily today - Lancôme leads into the holidays with whimsical countdown; 33pc of consumers have made a cross-border ecommerce purchase: report.
Turning holiday slowdown into treasure
Published: December 10, 2015
By Emily Adams

For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.

Cartier brings window shopping online via interactive feature - Luxury Daily
Published: December 9, 2015
Luxury Daily today - Cartier brings window shopping online via interactive feature; Fendi flashbulbs explode, giving way to gifting ideas.
3 tips to develop a cross-device marketing and measurement strategy
Published: December 9, 2015
By Aman Khanna

Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising.

Balmain’s “army” undergoes avatar makeover for Kardashian gaming app - Luxury Daily
Published: December 8, 2015
Luxury Daily today - Balmain’s “army” undergoes avatar makeover for Kardashian gaming app; Luxury now defined by rarity: McCann Truth Central.
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