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Tag: luxury marketing


Total Results: 1508

   Displaying: 71 - 80

Regent Street app yields in-store results, implications for high streets elsewhere - Luxury Daily
Published: August 3, 2016
Luxury Daily today - Regent Street app yields in-store results, implications for high streets elsewhere; Chanel most reputable brand despite low sentiment: report.
Are agencies missing on the luxury opportunity?
Published: August 3, 2016
By Ana Andjelic

The size of the global fashion business is growing and is expected to generate double-digit growth between now and 2020, according to a report from McKinsey & Co. McKinsey also claims that the apparel, fashion and luxury sector outperformed the global market over the past decade, exceeding even technology companies.

Hugo Boss goes on demand with effortless shopping and impeccable service - Luxury Daily
Published: August 2, 2016
Luxury Daily today - Hugo Boss goes on demand with effortless shopping and impeccable service; Ralph Lauren turns to TV to spotlight Olympic fashion.
Why in-app advertising is a must for marketers
Published: August 2, 2016
By Tom Desaulniers

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020.

John Varvatos films Hozier performance as fall/winter 2016 ad element - Luxury Daily
Published: August 1, 2016
Luxury Daily today - John Varvatos films Hozier performance as fall/winter 2016 ad element; Armani secures brand’s future autonomy, independence with foundation set-up.
Dirty truth about omnichannel retail
Published: August 1, 2016
By Eric Olafson

The dirty secret of omnichannel retail – that is, secret to all but the people who suffer it every day – is that the smooth, polished, we’ve-got-it-all-together exterior that retailers present to consumers masks the reality.

Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort - Luxury Daily
Published: July 29, 2016
Luxury Daily today - Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort; Dior and Vogue grant backstage pass for collection discovery.
Mobile payments beyond NFC: The case for beacons
Published: July 29, 2016
By David Fernandez

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

Jaguar Land Rover invests in in-seat experience with tech research expansion - Luxury Daily
Published: July 28, 2016
Luxury Daily today - Jaguar Land Rover invests in in-seat experience with tech research expansion; Amazon maintains market, but counterfeiting, discounting prevent luxury entry.
The Amazon effect: Is there a new player in the fashion retail space?
Published: July 28, 2016
By Phil Seward

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

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