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Tag: luxury marketing


Total Results: 777

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How mobile is transforming the retail industry in stores and online
Published: May 20, 2014
By Ed Brill

To help retailers address growing customer expectations and improve in-store experiences, there are three key areas where mobile can drive greater differentiation and value.

Where mobile fits in the marketing funnel sandwich
Published: May 19, 2014
By Alon Even

The core of mobile's power is in its ability to drive sales in the context of the marketing funnel.

The rising mobile addiction of 21st-century moms
Published: May 16, 2014
By Yariv Ron

Twenty-first century moms have an active social media presence: commenting, liking, tweeting, posting and sharing. Hours are spent comparing prices on Amazon, shopping on Gilt and planning vacations on TripAdvisor.

Why technology matters in mobile marketing
Published: May 15, 2014
By Amir Goldstein

Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.

What if mobile could make TV buying smarter?
Published: May 14, 2014
By Frederick Stallings

Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.

5 tips to ensure the effectiveness of mobile ad campaigns
Published: May 13, 2014
By Dale Carr

The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success.

Are self-checkouts paving the way for a new commerce experience?
Published: May 12, 2014
By Mickey Ristrophe

Mobile payments, particularly in the retail setting, are a great example of an industry that is experiencing change in a slow, gradual way. Just take a look at the progress we have seen in self-checkout.

Focusing on the marketing opportunity with brand utility in mobile
Published: May 9, 2014
By Pradeep Aradhya

Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate.

7 steps to successful multichannel commerce
Published: May 8, 2014
By Melinda Krueger

Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.

Understanding the difference between contextual and too-close-for-comfort messaging
Published: May 1, 2014
By Brent Hieggelke

Some apps know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This information helps marketers personalize messages. But when do brands step over the line with this rich data set?