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Tag: luxury marketing


Total Results: 1671

   Displaying: 71 - 80

Moonlighting eyes opportunity as US devolves to gig economy
Published: December 14, 2016
Two years into founding Moonlighting as a resource for participants in the gig economy, Jeff Tennery is looking to strike more deals with media and corporate partners to tap into a market of 100 million underemployed consumers in the United States.
Prada merges reality, abstraction for olfactory journey - Luxury Daily
Published: December 13, 2016
Luxury Daily today - Prada merges reality, abstraction for olfactory journey; Affluent Chinese favor Gucci handbags, footwear over brand peers: report.
Advice for the executive: Focus on what you can affect
Published: December 13, 2016
By Kurt Bilafer

The best piece of advice I ever got: focus on the things you can affect. This is advice I have drawn on again and again in my career. It has been a challenge to master, and it is still a work in progress.

How text marketing can help court and maintain customer loyalty
Published: December 13, 2016
By Alexa Lemzy

Seventy percent of consumers forgo subscribing to a loyalty program because of the time and inconvenience of registration. But 72 percent of consumers affirm that they would be more likely to sign up for a loyalty club through a text message.

What marketers should know about Amazon Go
Published: December 12, 2016
By Diana Gordon

In a report by the Trade Survey, 85 percent of consumers reported wanting to touch and feel a product before they buy. That gives Amazon another great reason to believe that its new store concept will work, especially in busy urban markets.

How retail apps can improve user engagement and retention
Published: December 9, 2016
By Joyce Solano

Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.

Google gives store windows global audience via virtual walk - Luxury Daily
Published: December 8, 2016
Luxury Daily today - Google gives store windows global audience via virtual walk; Armani ranked most-listable 4 years running despite IPO resistance.
When millennials’ interest is high – and satisfaction is low
Published: December 8, 2016
By John Ford and Sara Mihan

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

Lancôme transitions app capabilities to mobile Web with revamped site - Luxury Daily
Published: December 7, 2016
Luxury Daily today - Lancôme transitions app capabilities to mobile Web with revamped site; Tradition and heritage trump hip and new for luxury brand appeal: Ipsos.
3 tips to tackle mobile for marketing and retail
Published: December 7, 2016
By Michael Korsunsky

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

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