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Tag: luxury marketing


Total Results: 749

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Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Balmain times mobile ad to benefit from Rihanna news
Published: March 27, 2014
French fashion house Balmain is playing off the buzz surrounding its spring campaign model Rihanna with an ad on Vogue’s mobile Web site.
Mobile is not TV’s handmaiden – and nor is it the second screen
Published: March 27, 2014
By Josh Rinsky

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

3 key mobile optimization considerations for brands
Published: March 26, 2014
By Ryan Golden

When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”

Dior enrolls consumers in digital beauty school to build product awareness
Published: March 25, 2014
French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
How retailers should select their mobile payment platform
Published: March 25, 2014
By Ross Beyeler

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

Responsive Web design is not nearly enough
Published: March 24, 2014
By Daniel Weisbeck

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

Visual Web makes luxury brands see digital in different light
Published: March 21, 2014
By Michael Goldberg

With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.

How messaging apps can monetize their platforms
Published: March 20, 2014
By Sean O'Brien

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.

In-store mobility: What are the next steps?
Published: March 19, 2014
By Jerry Rightmer

While mobile POS represented the first wave of enterprise mobility, we are now seeing retailers focus on cross-channel, customer-focused capabilities that represent the next wave of mobility.