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Tag: luxury marketing


Total Results: 1639

   Displaying: 71 - 80

New advertising success metrics will change agency compensation model
Published: November 16, 2016
By Tim Jenkins

Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over transparency is overlooking a much bigger issue challenging the conventional agency-advertiser relationship: compensation.

Lancel embeds NFC chips to look after luggage, put consumers at ease - Luxury Daily
Published: November 15, 2016
Luxury Daily today - Lancel embeds NFC chips to look after luggage, put consumers at ease; Jewelry industry poised to benefit from Trump administration: Rapaport.
How to make the messaging trend work for your business
Published: November 15, 2016
By Matt Hodges

Inboxes are still plagued by spam, social media has turned into an ad platform, and even modern solutions such as live chat are often impersonal and difficult to use.

Chanel ponders paradoxes of its raison d’ętre in latest film retrospective - Luxury Daily
Published: November 14, 2016
Luxury Daily today - Chanel ponders paradoxes of its raison d’ętre in latest film retrospective; Beauty begins retail strategy overhaul, moves toward standalone stores.
3 monetization strategies to boost ad revenue
Published: November 14, 2016
By Ofer Graitzer

It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.

Saatchi Art reveals how prolific social media, online has been for art - Luxury Daily
Published: November 11, 2016
Luxury Daily today - Saatchi Art reveals how prolific social media, online has been for art; Singles’ Day draws out luxury participants looking to boost holiday sales.
Valuing mobile marketing in an age of ad blocking
Published: November 11, 2016
By Lisa Paccione

Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.

Printemps adopts Chinese mobile pay to attract France’s major shopping audience - Luxury Daily
Published: November 10, 2016
Luxury Daily today - Printemps adopts Chinese mobile pay to attract France’s major shopping audience; Will gastronomy replace material goods as a status marker, conversational currency?
What a Trump presidency means for marketers
Published: November 10, 2016
By Dan Jaffe

It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.

3 common mobile Web design mistakes that could cost brands
Published: November 9, 2016
By Gabriel Shaoolian

The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.

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