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Tag: luxury marketing


Total Results: 694

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Why advertisers and publishers should take native ads seriously in 2014
Published: January 13, 2014
By Kunal Gupta

If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.

Seeing mobile as a sustainable solution
Published: January 10, 2014
By James Orsini

At Interbrand’s recent “True Stories Sustainability Conference” in New York, I was inspired by some of the great work shared by the companies that included Unilever and Patagonia.

Location-based advertising bridges online and physical retail
Published: January 9, 2014
By Kamal Kaur

Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.

Now is the time to analyze mobile marketing efforts
Published: January 8, 2014
By Ashley Eckel

What might be more terrifying than not keeping up with the latest and greatest mobile technology is not knowing how to measure and analyze the data gathered through marketers' efforts.

7 strategies to maximize local mobile advertising
Published: January 7, 2014
By Jason Crilly

Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?

Top 10 mobile trends for brands in 2014
Published: January 6, 2014
By Ritesh Bhavnani

It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.

Making SMS a fashionable option for brands
Published: January 3, 2014
By Eric Lazar

SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.

Three things marketers must demand in 2014 without fear or favor
Published: January 2, 2014
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
Demand more from your mobile ad spend: Measure what matters
Published: December 31, 2013
By Chuck Moxley

To know they have created successful, effective campaigns that enhance the bottom line, brands must use mobile advertising that is measureable. This is not negotiable.

With the rise in mobile-first and mobile-only consumers, what happens to the second screen?
Published: December 30, 2013
By Jeremy Ozen

For me, my device is my first screen, for some others, a mobile device might be the only screen. So what does this mean for advertisers looking to reach my peers and I? Does the idea of cross-screen media plans disappear?

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