Tag: luxury marketing
Total Results: 967Displaying: 71 - 80
- 4 reasons why your AdWords campaigns are not working
- Published: June 13, 2015
- By Chris Lucas
If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.
- 3 challenges with using video as a marketing tool
- Published: June 12, 2015
- By Ian Foley
Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.
- 5 tips to battle mobile advertising fraud
- Published: June 11, 2015
- By Dean Harris
When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”
- Reinventing mobile video ads for millennials
- Published: June 10, 2015
- By Mihael Mikek
The time has come to reinvent display advertising.
- 3 tips to protect against mobile commerce fraud
- Published: June 9, 2015
- By Tom Donlea
Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.
- FTC issues new social media/endorsement guidance
- Published: June 5, 2015
- By Andrew B. Lustigman
Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.
- What is driving mobile loyalty?
- Published: June 3, 2015
- By Brandon Logsdon
With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.
- Avoid falling into the app-fatigue trap
- Published: June 2, 2015
- By Mike Haney
What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?
- How brands can get the most out of their video content for mobile
- Published: June 1, 2015
- By Ashley Eckel
In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.
- Predicting which customers may churn
- Published: May 29, 2015
- By David Dague
For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.