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Tag: luxury marketing


Total Results: 1304

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Luxury brands are more vulnerable than ever to crises
Published: March 10, 2016
By Simon Brooke

It is not something that any company likes to think about, but crisis communications management should be near the top of the to-do list of every luxury brand this year.

Roger Vivier courts celebrity for distinct denim capsule collection - Luxury Daily
Published: March 9, 2016
Luxury Daily today - Roger Vivier courts celebrity for distinct denim capsule collection; Generation Z spells trouble for brands relying on Chinese tourists.
Using app data to improve the customer experience
Published: March 9, 2016
By Pierre Barbeau

The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.

Barneys prompts social activism for International Women’s Day - Luxury Daily
Published: March 8, 2016
Luxury Daily today - Barneys prompts social activism for International Women’s Day; Hermès feeds appetite for transparency with Petit h workshop videos.
Counting on social capital: New way to evaluate entrepreneurial worth
Published: March 8, 2016
By Marco Rigon

In a three-year examination of the challenges faced by skilled entrepreneurs with highly developed social capital operating in geographies with underdeveloped “financial capital” markets, the dislocation between the two proved to be profound and stifling.

Saks extends associates’ knowledge, expertise to curated online service - Luxury Daily
Published: March 7, 2016
Luxury Daily today - Saks extends associates’ knowledge, expertise to curated online service; Continental Europe, North America responsible for 50pc of UK luxury brand revenue: report.
GQ investigates whether less is more with Turnbull & Asser, Tag Heuer - Luxury Daily
Published: March 4, 2016
Luxury Daily today - GQ investigates whether less is more with Turnbull & Asser, Tag Heuer; Fashion industry seeks in-season relevancy through runway show innovation.
5 trends in mobile advertising
Published: March 4, 2016
By Marco Rigon

Mobile users average 3 hours and 40 minutes each day on their phones, longer than we probably devote to eating, cycling or intimacy.

Instagram continues takeover of NYFW as consumers clamor to buy now - Luxury Daily
Published: March 3, 2016
Luxury Daily today - Instagram continues takeover of NYFW as consumers clamor to buy now; Ultra-high-net-worth individuals invested $178B in commercial real estate for 2015: report.
How brands should make mobile strategy and platform choices
Published: March 3, 2016
By Selina Petosa

While the number of mobile Internet users grew 23 percent over last year, more notable is the shifting behavior of consumers towards mobile channels and how this has contributed to explosive mobile ad growth and increased engagement on social media via mobile.

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