Tag: luxury marketing

Total Results: 475

Is mobile advertising good for you?

Published: December 3, 2012

By James Hilton

Like or loathe it, advertising plays an important role in our social fabric. It helps to initiate trends, propel cultural identities and keep us informed about latest products and services.

How mobile is making everywhere marketing a reality

Published: November 30, 2012

By Jürgen Hase

Few technologies have as much growth potential right now as machine-to-machine communication, or M2M. It could take mobile marketing to the next stage in its evolution.

Can advertising dollars ensure engagement?

Published: November 27, 2012

By Sebastian Tonkin

Charging on a per-engagement basis cuts to the chase and puts the focus on attention, not impressions.

Creating a mobile monetization survival kit

Published: November 26, 2012

By Will Cohen

When done right, mobile can actually be a money-maker, rather than just a cost center.

Keeping mobile customers in your store this holiday season

Published: November 21, 2012

By Elana Anderson

Whether it is a tablet, an iPhone or an Android device, consumers will make more purchases than ever before through their mobile devices, certainly helping to proliferate the concept of “couch commerce.”

Cash transactions in a mobile retail world

Published: November 19, 2012

By Paul St. George

The convergence of cloud-based software and feature-rich mobile devices offers new possibilities for retailers to better serve and engage their shoppers.

3 things you might not know about full-screen mobile advertising

Published: November 14, 2012

By Kurt Hawks

Full-screen ads have been with us for a while, yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix.

Apple’s Passbook impact on retailers and brands

Published: November 13, 2012

By Tobias Dengel

When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.

Apple’s iPad Mini: The first mobile tablet?

Published: November 12, 2012

By Tobias Dengel

The iPad Mini is not the first of its kind, but Apple's release may mark the beginning of significant growth in the 7-inch tablet market. The implications for those of us deploying tablet experiences are potentially significant.

How can mobile display make real money?

Published: November 9, 2012

By Kevin Hannan

Despite all the excitement about mobile advertising in the press this year, the price of mobile ads remains very low.