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Tag: luxury marketing


Total Results: 693

   Displaying: 81 - 90

Mobile’s effect on the payments landscape
Published: December 26, 2013
By Jeremy Gumbley

A recent comScore report revealed that there were one billion credit and debit cards in circulation in the U.S. in 2012 – approximately three cards for every person.

Visual search may offer deeper mcommerce engagement
Published: December 24, 2013
By Erika Racicot

Recent advancements in the area of visual search are setting the stage for a major shift in how people interact with the world around them and how those selling can better interact with those buying.

How the mobile phone is the conduit for the multiscreen era
Published: December 24, 2013
By David D. Cole Jr.

As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.

Consumer malaise or economic malaise, what came first?
Published: December 23, 2013
By Marie Driscoll

We have been monitoring consumer spending trends the past month, attempting to gauge the strength of holiday sales and gain insight into 2014. So far, it does not look so good.

Connecting the 5 pillars of mobile marketing in 2014
Published: December 18, 2013
By Len Shneyder

Pundits, reporters, analysts and industry experts are busy laying claim to 2013. The industry is in agreement that 2013 has been a banner year for mobile. This sentiment is not very different from 2012.

3 key mobile takeaways for marketers this holiday season
Published: December 17, 2013
By Chad Gallagher

Before your business starts throwing dollars toward mobile campaigns to reel in armies of shoppers at the mall, buyer beware: much of the conventional wisdom about how and where people use their devices is wrong.

Delivering on the promise of privacy for advertisers
Published: December 14, 2013
By Anthony Iacovone

There is an education gap in consumer privacy across online and mobile, so let us set the record straight.

Predictive advertising: Informed efforts for optimized results
Published: December 13, 2013
By Anthony Iacovone

At the end of the day, it is data science that provides the predictive analytics that can drive an uplift in conversion, decreased costs and ultimately delivery of the right ad creative at the right time and place.

Mobile ad measurement: The impediment to mobile ad industry scale
Published: December 12, 2013
By Anthony Iacovone

We all concede that there is a huge gap in traditional mobile advertising measurement. Since the prevailing standard for measurement is clicks, advertisers put all their efforts and confidence in measuring clicks as a barometer for campaign success.

How to predictively target mobile buyers: Evolution of ad targeting
Published: December 11, 2013
By Anthony Iacovone

Targeting involves a lot of guesswork. Just because someone visits a site, dwells on a profile or engages with some content does not necessarily make him or her a prime candidate for your campaign.

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