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Tag: luxury retail

Total Results: 608

   Displaying: 21 - 30

SMS KPIs: 7 ways to measure and optimize your program
Published: March 1, 2017
By Melinda Krueger

Since there is no data-driven way to determine the average SMS open rate, what data should concern SMS marketers?

The next evolution of influencer marketing
Published: February 24, 2017
By Brian Zuercher

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

The economics of mobile retargeting
Published: February 23, 2017
By Stefan Benndorf

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

Contextualized and individualized shopper experience key to mobile campaigns
Published: February 22, 2017
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
How artificial intelligence will transform marketing
Published: February 22, 2017
By Oisin Lunny

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

How brands can maximize conversion from mobile search
Published: February 21, 2017
By Trevor Legwinski

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

Top 3 technologies revolutionizing ecommerce
Published: February 17, 2017
By Daniel Surmacz

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

Device detection 2.0: Are marketers getting the full picture?
Published: February 16, 2017
By James Roswell

Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

Grabbing the attention of potential customers and engaging existing ones on mobile
Published: February 15, 2017
By Kym Reynolds

The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”

Rewarded video: Monetization beyond gaming apps
Published: February 14, 2017
By Chris Lam

The vast majority of consumers who download an application are challenging to monetize.

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