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Tag: luxury


Total Results: 2921

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6 trends from CES 2017 for marketers
Published: January 12, 2017
By Daniel Hodges

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

Kenzo goes clubbing for vibrant menswear effort - Luxury Daily
Published: January 11, 2017
Luxury Daily today - Kenzo goes clubbing for vibrant menswear effort; Should luxury retail move away from discounting?
3 ways retailers can merge digital and physical store strategies
Published: January 11, 2017
By Peter McLachlan

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic "yes" to both of these questions, your organization is not thinking customer-first.

Carl F. Bucherer unites analog, digital technology for modern driving cockpit - Luxury Daily
Published: January 10, 2017
Luxury Daily today - Carl F. Bucherer unites analog, digital technology for modern driving cockpit; Selfridges shines light on sustainable clothing practices.
Retailers need to reassess augmented reality, virtual reality
Published: January 10, 2017
By Evan Magliocca

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

BMW fans get up and close without stepping foot in a dealership - Luxury Daily
Published: January 9, 2017
Luxury Daily today - BMW fans get up and close without stepping foot in a dealership; Personal luxury goods spending slows as consumer confidence drops.
From beacons to email: 3 retail marketing predictions
Published: January 9, 2017
By Douglas Baldasare

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

De Grisogono activates St. Moritz guide book via chatbot concierge - Luxury Daily
Published: January 6, 2017
Luxury Daily today - De Grisogono activates St. Moritz guide book via chatbot concierge; Department stores offer inspiration beyond POS in resolution-themed efforts.
Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

Make it official: 2017 will be the year of native advertising
Published: January 5, 2017
By Jane Loring

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

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