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Tag: luxury


Total Results: 2776

   Displaying: 91 - 100

Farfetch inspires consumers to find the perfect product - Luxury Daily
Published: October 4, 2016
Luxury Daily today - Farfetch inspires consumers to find the perfect product; Tamara Mellon makes comeback with bold revamp campaign.
Will smartwatches, 3D printing save struggling Swiss watch industry? - Luxury Daily
Published: October 3, 2016
Luxury Daily today - Will smartwatches, 3D printing save struggling Swiss watch industry?; Prada brings literary work to the theater.
Memo to Apple: When delight becomes expectation, loyalty becomes uncertain
Published: October 3, 2016
By Robert Passikoff

Every year Apple met, set or exceeded consumersí expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.

Mr Porter builds two-screen shopping experience with Apple TV app - Luxury Daily
Published: September 30, 2016
Luxury Daily today - Mr Porter builds two-screen shopping experience with Apple TV app; UHNW population to grow 50pc by 2020: Wealth-X.
The case for reward-based advertising
Published: September 30, 2016
By Adam Cohen-Aslatei

You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.

Sentient Jet rolls out booking app behind its most successful summer - Luxury Daily
Published: September 29, 2016
Luxury Daily today - Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelierís women for role model discussion on Instagram.
Just because you can does not mean you should for mobile: Almighty exec - Luxury Daily
Published: September 28, 2016
Luxury Daily today - Just because you can does not mean you should for mobile: Almighty exec; Experiential marketing should go beyond selling.
Digital marketing can generate a lower cost-per-acquisition than offline advertising
Published: September 28, 2016
By Gabriel Shaoolian

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

The bar has been raised for digital experiences: Webby exec - Luxury Daily
Published: September 27, 2016
Luxury Daily today - The bar has been raised for digital experiences: Webby exec; Leather goods market bound for $258.4B by 2020.
How a mobile-first attitude generates quality leads
Published: September 27, 2016
By Anthony Nicalo

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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