Tag: luxury

Total Results: 1058

Franck Muller connects print, social media via QR code - Luxury Daily

Published: March 15, 2013

Luxury Daily today - Franck Muller connects print, social media via QR code; Why Bulgari’s legal issues will not damage its reputation.

Why responsive design is the future of marketing

Published: March 15, 2013

By Mark Montgomery French

If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.

Burberry boosts spring/summer campaign with branded mobile ads - Luxury Daily

Published: March 14, 2013

Luxury Daily today: Burberry boosts spring/summer campaign with branded mobile ads; Is Tiffany’s lawsuit against Costco worth it?

BMW shows off safety-mindedness with family communication app investment - Luxury Daily

Published: March 13, 2013

Luxury Daily today: BMW shows off safety-mindedness with family communication app investment; Chanel flaunts timeless relevancy in jacket film.

Avoiding lower click-through rates tied to emails viewed on mobile devices

Published: March 13, 2013

By Quinn Jalli

The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.

Are fashion and jewelry marketers avoiding rich mobile media? - Luxury Daily

Published: March 12, 2013

Luxury Daily today - Are fashion and jewelry marketers avoiding rich mobile media?; Jaguar widens social media circle via British F-Type campaign.

Why A/B testing for mobile messaging is a must

Published: March 12, 2013

By Brendan O'Kane

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.

Gramercy Park Hotel revamps Web strategy to include tailored mobile experience - Luxury Daily

Published: March 11, 2013

Luxury Daily today - Gramercy Park Hotel revamps Web strategy to include tailored mobile experience; John Varvatos leverages designer personality via HuffPost Style, SXSW chat.

Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition - Luxury Daily

Published: March 8, 2013

Luxury Daily today - Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition; Marc Jacobs’ Hollywood role to propel personal brand, not fashion labels.

Maserati enhances print ad with optimized QR code content - Luxury Daily

Published: March 7, 2013

Luxury Daily today- Maserati enhances print ad with optimized QR code content; Barneys to streamline luxe branding efforts via Co-op step-back.