Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: luxury


Total Results: 1703

   Displaying: 91 - 100

5 pitfalls that banks must avoid as they offer mobile service
Published: August 7, 2014
By Klaus Enzenhofer

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

BMW guides fans to the drawing board for app design contest - Luxury Daily
Published: August 6, 2014
Luxury Daily today - BMW guides fans to the drawing board for app design contest; Ferragamo vies for accessibility with style profiles for latest collection.
Information overload: The psychology of being connected 24/7
Published: August 6, 2014
By Adam Marchick

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces - Luxury Daily
Published: August 5, 2014
Luxury Daily today - Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces; Harrods touts opening of “Shoe Heaven” digitally to boost foot traffic.
Finding the balance point in mobile advertising
Published: August 5, 2014
By Sigal Bareket

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

Porsche uses mobile ad to amplify social campaign - Luxury Daily
Published: August 4, 2014
Luxury Daily today - Porsche uses mobile ad to amplify social campaign; Dolce & Gabbana aims for authenticity via Light Blue blogger effort.
How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

Fairmont encourages creative videos for 42-property contest - Luxury Daily
Published: August 1, 2014
Luxury Daily today - Fairmont encourages creative videos for 42-property contest; Nordstrom places emphasis on customer service through new acquisition.
Key takeaways for brands from Google I/O
Published: August 1, 2014
By Adam Marchick

Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

Showrooming fears displaced by Webrooming cheers: L2 - Luxury Daily
Published: July 31, 2014
Luxury Daily today - Showrooming fears displaced by Webrooming cheers: L2; Dior enters partnership with Princess Grace Foundation to show dedication to arts.