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Tag: luxury


Total Results: 2571

   Displaying: 91 - 100

The misappropriation of native advertising
Published: May 20, 2016
By Yoav Naveh

Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.

Omnichannel engagement boosts purchase frequency: report - Luxury Daily
Published: May 20, 2016
Luxury Daily today - Omnichannel engagement boosts purchase frequency: report; Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds.
End of status quo in mobile app acquisition marketing
Published: May 20, 2016
By Jai Jaisimha

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

Apparel, accessories excelling at native ads with 82pc growth year-over-year - Luxury Daily
Published: May 19, 2016
Luxury Daily today - Apparel, accessories excelling at native ads with 82pc growth year-over-year; Loyalty programs still effective in China, but declining worldwide: report.
Luxury is meaningless. Or why millennials want more than just a brand
Published: May 19, 2016
By Yuriy Boykiv

With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.

With urbanization slated to make space a luxury, VR opportunities arise - Luxury Daily
Published: May 18, 2016
Luxury Daily today - With urbanization slated to make space a luxury, VR opportunities arise; What is the color of luxury in the 21st century?
Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?
Published: May 18, 2016
By Winder Hughes

Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.

Burberry explores Mr. Burberry’s narrative via GQ films - Luxury Daily
Published: May 17, 2016
Luxury Daily today - Burberry explores Mr. Burberry’s narrative via GQ films; Will the 2016 US presidential election hurt luxury retail?
Marketers must track behavior down to the individual level
Published: May 17, 2016
By Sunil Thomas

Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.

Wally introduces yacht racing app in anticipation of continued market growth - Luxury Daily
Published: May 16, 2016
Luxury Daily today - Wally introduces yacht racing app in anticipation of continued market growth; 100pc of retailers worried about cyber security.
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