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Tag: luxury


Total Results: 1780

   Displaying: 11 - 20

Mobile makes the “last millisecond” the “last inch” for in-store experiences
Published: December 12, 2014
By Kevin Lindsay

Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.

YSL Beauté creates bespoke tutorials using Google Glass - Luxury Daily
Published: December 11, 2014
Luxury Daily today - YSL Beauté creates bespoke tutorials using Google Glass; Luxury is the seventh largest European economy.
An untapped advertising opportunity during the holidays
Published: December 11, 2014
By Stephanie Bauer Marshall

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

Selfridges pushes use of personalized shoppers with mobile gaming - Luxury Daily
Published: December 10, 2014
Luxury Daily today - Selfridges pushes use of personalized shoppers with mobile gaming; Consumers still value in-store experiences regardless of digital switch.
6 Movember lessons for pulling off effective marketing campaigns
Published: December 10, 2014
By Nic Denholm

Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.

Armani encourages gift buying through mobile ad - Luxury Daily
Published: December 9, 2014
Luxury Daily today - Armani encourages gift buying through mobile ad; UK to surpass Italy, France as top European luxury market by 2018: report.
Does mobile-first leave the customer behind?
Published: December 9, 2014
By Russ Somers

As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.

BMW seeks aspirational consumers with drive share application - Luxury Daily
Published: December 8, 2014
Luxury Daily today - BMW seeks aspirational consumers with drive share application; In China quality, exclusivity outweighs price when purchasing luxury goods: survey.
Mobile shopping spurred on by consumer spontaneity
Published: December 8, 2014
By Guillaume Lelait

According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.

Montblanc authenticates consumer interactions with WeChat moon phase effort - Luxury Daily
Published: December 5, 2014
Luxury Daily today - Montblanc authenticates consumer interactions with WeChat moon phase effort; Madison Avenue boutiques join forces for charitable shopping event.
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