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Tag: luxury


Total Results: 2327

   Displaying: 11 - 20

Mobile video ads poised to explode, but brands must make investment: L2 - Luxury Daily
Published: February 2, 2016
Luxury Daily today - Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches.
Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

Bulgari reveals 'perfect mistake' after more than a decade of waiting - Luxury Daily
Published: February 1, 2016
Luxury Daily today - Bulgari reveals “perfect mistake” after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.
User acquisition via social platforms
Published: February 1, 2016
By Itamar Benedy

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

Saks touts transformative power of beauty for resolution-keen consumers
Published: January 29, 2016
Department store chain Saks Fifth Avenue is leading consumers on a sensory, experiential tour of ­its beauty offerings to help achieve a new look in a new year.
Bang & Olufsen grants total control via connected mobile app - Luxury Daily
Published: January 29, 2016
Luxury Daily today - Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.
What is wrong with Apple?
Published: January 29, 2016
By Howard Yu

To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.

Jean Paul Gaultier provides perspectives on couture show through Periscope - Luxury Daily
Published: January 28, 2016
Luxury Daily today - Jean Paul Gaultier provides perspectives on couture show through Periscope; Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase.
Effect of time and location on sports fan engagement using mobile
Published: January 28, 2016
By John McCauley

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

Tiffany aims for proposal placement with extensive mobile ads - Luxury Daily
Published: January 27, 2016
Luxury Daily today - Tiffany aims for proposal placement with extensive mobile ads; Influencer marketing needs to prioritize content over commerce.
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