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Tag: luxury


Total Results: 2583

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy - Luxury Daily
Published: July 25, 2016
Luxury Daily today - Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork.
To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

Compass app brings market reports directly to consumers and agents - Luxury Daily
Published: July 22, 2016
Luxury Daily today - Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.
Bulgari to safeguard consumers’ data in Swiss bunker via app - Luxury Daily
Published: July 21, 2016
Luxury Daily today - Bulgari to safeguard consumers’ data in Swiss bunker via app; Since announcing presidential candidacy, “Trump premium” has vanished.
How luxury brands engage the mobile-savvy customer
Published: July 21, 2016
By David Harouche

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

Yes, app marketers, you do need a message center
Published: July 21, 2016
By Melinda Krueger

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

La Mer pairs with Pinterest for summer skincare exclusives - Luxury Daily
Published: July 20, 2016
Luxury Daily today - La Mer pairs with Pinterest for summer skincare exclusives; China’s luxury goods increase in price as affluent classes swell.
Big mistakes that app marketers make daily
Published: July 20, 2016
By Jonathan Pelosi

If you are a marketer or retailer with applications, I have some bad news for you.

What is wrong with your mobile loyalty program and how to fix it?
Published: July 20, 2016
By Kevin Nix

Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.

Louis Vuitton returns to roots for luxury luggage line - Luxury Daily
Published: July 19, 2016
Luxury Daily today - Louis Vuitton returns to roots for luxury luggage line; Chanel packages power of femininity in crimson cosmetics.
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