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Tag: luxury


Total Results: 2877

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Messaging is missing from luxury brand’s social strategies: report - Luxury Daily
Published: February 10, 2017
Luxury Daily today - Messaging is missing from luxury brand’s social strategies: report; Luxury’s black cloud may finally be lifting, says Savigny Partners.
Capitalizing on the US online market from overseas
Published: February 10, 2017
By Jesse Kaufman

Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.

Dior continues Instagram diversification with children’s wear account - Luxury Daily
Published: February 9, 2017
Luxury Daily today - Dior continues Instagram diversification with children’s wear account; Retailers risk losing baby boomer clientele with inattentive CRM.
Guerlain hosts beauty blogger battles for product range exposure - Luxury Daily
Published: February 8, 2017
Luxury Daily today - Guerlain hosts beauty blogger battles for product range exposure; Barneys takes powerful stance on female equality, empowerment.
The race to the $22B mobile ads market
Published: February 8, 2017
By Eric Stein

If the mobile ad market is going to reach its full potential and fill the gap between consumers' media attention and marketers' media buying share, it will have to first address a unique set of challenges and obstacles.

Nina Ricci celebrates best friends over boyfriends this Valentine’s Day - Luxury Daily
Published: February 7, 2017
Luxury Daily today - Nina Ricci celebrates best friends over boyfriends this Valentine’s Day; Fendi looks beyond generational stereotypes in millennial-centric microsite.
Marc Jacobs tells consumers to call 1-844-LUV-MARC for a good time - Luxury Daily
Published: February 6, 2017
Luxury Daily today - Marc Jacobs tells consumers to call 1-844-LUV-MARC for a good time; Cautious US spending impacting luxury sentiment as UAE intimacy quotient booms: MBLM.
Building mobile audience segments via precise location data
Published: February 6, 2017
By Brian Handly

As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.

Luxury brands leverage custom emojis for peer-to-peer communication push - Luxury Daily
Published: February 3, 2017
Luxury Daily today - Luxury brands leverage custom emojis for peer-to-peer communication push; Gucci seeks global inspiration in native content collaboration with British GQ.
Harrods magazine turns 10 amidst la vie en rose theme - Luxury Daily
Published: February 2, 2017
Luxury Daily today - Harrods magazine turns 10 amidst la vie en rose theme; Luxury’s new cornerstone will rest on ethical and purpose-based practices.
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