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Tag: luxury


Total Results: 2676

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Mercedes vies for one-on-one engagement with WhatsApp newsletters - Luxury Daily
Published: September 20, 2016
Luxury Daily today - 10 things to know about the global surge in menswear; Mercedes vies for one-on-one engagement with WhatsApp newsletters.
The threat to brand loyalty from Apple Pay
Published: September 20, 2016
By Sean Claessen

It is a surprise how many retailers will let mobile brands such as Google Wallet, Apple Pay, Android Pay and Samsung Pay insert themselves in the midst of the transaction. Have they – indeed, have you – thoroughly considered what is really at stake?

Burberry fortifies immediacy, personalization of see-now, buy-now via social aids - Luxury Daily
Published: September 19, 2016
Luxury Daily today - Burberry fortifies immediacy, personalization of see-now, buy-now via social aids; Prada traverses the fluid identities of La Femme et L’Homme in campaign film.
Why AdBlock Plus’ new ad network is good for readers
Published: September 19, 2016
By Tal Schwartz

Advertisements that are deemed “acceptable ads” will be rendered on an AdBlock Plus user’s screen in the place of whatever ad was blocked originally.

BMW shines a light on US competitors in 2016 Paralympics - Luxury Daily
Published: September 16, 2016
Luxury Daily today - BMW shines a light on US competitors in 2016 Paralympics; Tiffany cultivates the most passion among social media users: NetBase.
3 tips for sending push notifications from native apps
Published: September 16, 2016
By Naren Madan

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

W magazine’s September fall fashion issue transformed as digital companion - Luxury Daily
Published: September 15, 2016
Luxury Daily today - W magazine’s September fall fashion issue transformed as digital companion; HENRYs' discretionary spending remains high, despite lingering debt.
Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

Influencers must adhere to FTC guidelines without losing personal brand
Published: September 15, 2016
By Rohit Vashisht

Recently, companies such as Lord & Taylor and Machinima have been under fire from the Federal Trade Commission for deceiving customers by misrepresenting paid endorsements in influencer marketing campaigns.

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