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Tag: luxury


Total Results: 2624

   Displaying: 11 - 20

4 benchmarks for judging quality of leads
Published: August 18, 2016
By William Wickey

As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.

Gucci ingrains brand symbols into consumer lexicon via in-app game - Luxury Daily
Published: August 17, 2016
Luxury Daily - Gucci ingrains brand symbols into consumer lexicon via in-app game; Can Neiman Marcus recover from delayed IPO and diminished revenue?
4 steps to make mobile marketing more effective
Published: August 17, 2016
By Noor Naseer

When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.

Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction - Luxury Daily
Published: August 16, 2016
Luxury Daily - Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction; Chinese affluent rank healthcare ahead of finances among top concerns: report.
Millennial women and visual platforms
Published: August 16, 2016
By Stacy DeBroff

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

Audi advocates for everyday and extreme use in new ad - Luxury Daily
Published: August 15, 2016
Luxury Daily today - Audi advocates for everyday and extreme use in new ad; Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report.
5 trends shaping in-app advertising
Published: August 15, 2016
By Vadim Rogovskiy

The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.

Louis Vuitton offers first look at perfume line before market debut
Published: August 12, 2016
As France’s Louis Vuitton prepares to relaunch its perfume division, the fashion house is taking consumers on an inside tour of its fragrance headquarters.
Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle - Luxury Daily
Published: August 12, 2016
Luxury Daily today - Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle; Luxury fashion commits to philanthropy, with tangible results: Fashionbi.
What your brand can learn from Jeff Bezos and Pokemon Go
Published: August 12, 2016
By Jessica Rovello

Amazon founder/CEO Jeff Bezos has been using games to monetize his latest acquisition: that most venerable and strait-laced of American institutions, The Washington Post.

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