Tag: luxury

Total Results: 1057

Testing mobile apps: QA can make or break project’s success

Published: May 16, 2013

By Tatyana Mahlaeva

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

Christopher Ward aims for mobile sales via QR code - Luxury Daily

Published: May 15, 2013

Luxury Daily today - Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership.

6 principles of a smooth mobile commerce checkout experience

Published: May 15, 2013

By Kam Taitt

The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.

63pc of affluent consumers want to opt out of online tracking: Luxury Institute

Published: May 14, 2013

Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.

3pc of affluent women buy apparel via mobile: study - Luxury Daily

Published: May 14, 2013

Luxury Daily today - 3pc of affluent women buy apparel via mobile: study; Donna Karan aims for fragrance sales via social personality quiz.

Common sense rules in LA Lakers text message lawsuit

Published: May 14, 2013

By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Bergdorf promotes “Scatter My Ashes” via mobile ad - Luxury Daily

Published: May 13, 2013

Luxury Daily today - Bergdorf promotes “Scatter My Ashes” via mobile ad; Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity.

Cartier bolsters bridal marketing with solo app sponsorship - Luxury Daily

Published: May 10, 2013

Luxury Daily today - Cartier bolsters bridal marketing with solo app sponsorship; Chanel challenges short consumer attention span with brand film.

75pc of affluent consumers would buy luxury brand’s mainstream extension: Luxury Institute

Published: May 9, 2013

Most affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from the Luxury Institute.

Givenchy ups mobile traffic via product QR code - Luxury Daily

Published: May 9, 2013

Luxury Daily today - Givenchy ups mobile traffic via product QR code; Hermès engages younger brand enthusiasts with tableware line.