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Tag: luxury


Total Results: 2631

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Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction - Luxury Daily
Published: August 16, 2016
Luxury Daily - Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction; Chinese affluent rank healthcare ahead of finances among top concerns: report.
Millennial women and visual platforms
Published: August 16, 2016
By Stacy DeBroff

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

Audi advocates for everyday and extreme use in new ad - Luxury Daily
Published: August 15, 2016
Luxury Daily today - Audi advocates for everyday and extreme use in new ad; Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report.
5 trends shaping in-app advertising
Published: August 15, 2016
By Vadim Rogovskiy

The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.

Louis Vuitton offers first look at perfume line before market debut
Published: August 12, 2016
As France’s Louis Vuitton prepares to relaunch its perfume division, the fashion house is taking consumers on an inside tour of its fragrance headquarters.
Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle - Luxury Daily
Published: August 12, 2016
Luxury Daily today - Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle; Luxury fashion commits to philanthropy, with tangible results: Fashionbi.
What your brand can learn from Jeff Bezos and Pokemon Go
Published: August 12, 2016
By Jessica Rovello

Amazon founder/CEO Jeff Bezos has been using games to monetize his latest acquisition: that most venerable and strait-laced of American institutions, The Washington Post.

Burberry customizes Pinterest boards to raise beauty product awareness - Luxury Daily
Published: August 11, 2016
Luxury Daily today - Burberry customizes Pinterest boards to raise beauty product awareness; Dior taps WeChat’s direct-to-consumer potential in social selling effort.
Context key in online video advertising
Published: August 11, 2016
By Neil Cunningham

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Taj consolidates brand identity with streamlined philosophy - Luxury Daily
Published: August 10, 2016
Luxury Daily today - Taj consolidates brand identity with streamlined philosophy; 70pc of new billionaire wealth in 2015 came from Asia: Wealth-X.
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