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Tag: luxury

Total Results: 1709

   Displaying: 21 - 30

Cracking the mobile utility code: Lessons marketers can learn from my annual holiday
Published: October 8, 2014
By Vanessa Horwell

Every so often, I read an editorial or opinion piece that bemoans mobile technology’s takeover of our work-life “balance.” The popular belief is that smartphones are turning human beings into workaholics, 24/7 mobile addicts or both.

Ad buyer’s guide to mobile programmatic
Published: October 7, 2014
By Shawn Aguilar

Mobile programmatic is a fundamental shift in how advertising has been done. The transition is very similar to what happened with digitalization of stock markets.

Top 10 luxury brand mobile marketers of Q3 - Luxury Daily
Published: October 6, 2014
Luxury Daily today - Top 10 luxury brand mobile marketers of Q3; Burberry ties fragrance to fashion through capsule collection.
Measuring the quality of mobile campaigns and user engagement
Published: October 6, 2014
By Sigal Bareket

Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so.

Vertu diverges from smartphone pack with $6K Aster - Luxury Daily
Published: October 3, 2014
Luxury Daily today - Vertu diverges from smartphone pack with $6K Aster; Bergdorf Goodman sets up art gallery in store windows with Sotheby’s.
Apple Watch’s entrance into luxury may spur future collaborations - Luxury Daily
Published: October 2, 2014
Luxury Daily today - Apple Watch’s entrance into luxury may spur future collaborations; Top 10 social videos of Q3.
Ford borrows a better idea to get closer to customers
Published: October 2, 2014
By Jeff Hasen

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

Montblanc taps philanthropic readers of Departures with mobile ad - Luxury Daily
Published: October 1, 2014
Luxury Daily today - Montblanc taps philanthropic readers of Departures with mobile ad; Selfridges invests in online store to enhance multichannel shopping experience.
Building long-term sustainable revenue from audiences
Published: October 1, 2014
By Ian Foley

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

What can the Wolf of Wall Street teach us about mobile marketing?
Published: September 30, 2014
By Fred Hsu

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.