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Tag: luxury


Total Results: 1493

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Net-A-Porter uses multiple moving ads to attract consumer attention - Luxury Daily
Published: April 3, 2014
Luxury Daily today - Net-A-Porter uses multiple moving ads to attract consumer attention; Top 10 luxury brand digital campaigns of Q1.
Mobile marketing’s evolution to mobility
Published: April 3, 2014
By Jay Henderson

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

Lanvin strengthens relationship with Japanese consumers through new Twitter account - Luxury Daily
Published: April 2, 2014
Luxury Daily today - Lanvin strengthens relationship with Japanese consumers through new Twitter account; Cartier reassures consumers during renovations via temporary Fifth Avenue boutique.
Beacons: Reimagining the in-store experience
Published: April 2, 2014
By Sep Seyedi

Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.

Marc Jacobs targets loyalists with New York Times pre-order ad - Luxury Daily
Published: April 1, 2014
Luxury Daily today - Marc Jacobs targets loyalists with New York Times pre-order ad; Top 10 luxury brand multichannel marketers of Q1.
LiveLux retools consumer, sales associate bond via mobile connectivity - Luxury Daily
Published: March 31, 2014
Luxury Daily today - LiveLux retools consumer, sales associate bond via mobile connectivity; Expert content lifts purchase intent more than branded user-generated media.
Finding ways around the standard mobile banner ad - Luxury Daily
Published: March 28, 2014
Luxury Daily today - Finding ways around the standard mobile banner ad; 64pc of urban Chinese say craftsmanship most defines luxury: study.
Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Balmain times mobile ad to benefit from Rihanna news
Published: March 27, 2014
French fashion house Balmain is playing off the buzz surrounding its spring campaign model Rihanna with an ad on Vogue’s mobile Web site.
Ferragamo encourages brand exploration via Vanity Fair mobile effort - Luxury Daily
Published: March 27, 2014
Luxury Daily today - Ferragamo encourages brand exploration via Vanity Fair mobile effort; Fashion brands, retailers look to Twitter for liberated communication.
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