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Tag: luxury


Total Results: 2101

   Displaying: 21 - 30

Content’s specialized role in mobile and digital marketing
Published: August 20, 2015
By Emily Adams

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

Mulberry marries mobile, in-store for Chinese Valentine’s Day - Luxury Daily
Published: August 19, 2015
Luxury Daily today - Mulberry marries mobile, in-store for Chinese Valentine’s Day; Saks Fifth Avenue tunes in to Empire’s style with multifaceted effort.
Is Apple really a luxury-sector brand?
Published: August 19, 2015
By Lorre White

I take issue with mass marketers that have declared Apple merchandise as luxury products.

Branded hotel apps transforming hallmarks of low-touch luxury: L2 - Luxury Daily
Published: August 18, 2015
Luxury Daily today - Branded hotel apps transforming hallmarks of low-touch luxury: L2; Marc Jacobs gets inside muses’ heads in fall ad campaign films.
How the Apple Watch changes consumer shopping behavior
Published: August 18, 2015
By Josh Marti

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

Harrods boosts engagement surrounding Fendi pop-up with mobile game
Published: August 17, 2015
British department store Harrods is prompting consumer competition with a mobile game celebrating its Fendi pop-up display.
John Varvatos inspires risk-taking with Dark Rebel campaign - Luxury Daily
Published: August 17, 2015
Luxury Daily today - John Varvatos inspires risk-taking with Dark Rebel campaign; Luxury brands perform well in Indian ecommerce market: report.
Mobile best-practice tips for small businesses
Published: August 17, 2015
By Paul Cho

According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.

Talk-worthy, shareable content key to word of mouth amplification: report - Luxury Daily
Published: August 14, 2015
Luxury Daily today - Talk-worthy, shareable content key to word of mouth amplification: report; Millennials’ wealth management preferences differ from boomers: report.
Why luxury brands must invest more in digital advertising
Published: August 14, 2015
By Ana Andjelic

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.

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