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Tag: luxury


Total Results: 2578

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Top 10 social media marketers of Q2 - Luxury Daily
Published: July 7, 2016
Luxury Daily today - Top 10 social media marketers of Q2; Fragmented luxury jewelry market calls for elevated digital service.
Why audience segments are the new currency in mobile advertising
Published: July 7, 2016
By Irene Herranz

The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.

Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform - Luxury Daily
Published: July 6, 2016
Luxury Daily today - Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform; Top 10 brand social videos of Q2.
6 tips to stand out in social media
Published: July 6, 2016
By Jeff Sipes

For most marketers, social media is undervalued and misunderstood.

Checkout process, in-store still not optimized for mobile consumers: L2 - Luxury Daily
Published: July 5, 2016
Luxury Daily today - Checkout process, in-store still not optimized for mobile consumers: L2; Louis Vuitton boasts most consumer affection among luxury brands: report.
Want a successful mobile app? Do what Evernote, Vivino and Pinterest do
Published: July 5, 2016
By Herbert Bay

As we all know, both the Android and iOS App Stores are crowded. To be successful, you need to do more than just develop an app and wait for the money to start rolling in. But with so many mobile apps out there, how does one truly standout?

Should media brands trust social platforms?
Published: July 5, 2016
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
Top 10 luxury brand multichannel efforts of Q2 - Luxury Daily
Published: July 1, 2016
Luxury Daily today - Top 10 luxury brand multichannel efforts of Q2; Brands must reassess in-store experience to profit from increased consumer spending: GfK.
P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
Published: July 1, 2016
By Dan Hodges

CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G's portfolio of brands that generated nearly $71 billion in annual sales worldwide.

Top 10 luxury brand mobile marketers of Q2 - Luxury Daily
Published: June 30, 2016
Luxury Daily today - Top 10 luxury brand mobile marketers of Q2; Emailing the super rich? Here are 10 lessons I learned.
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