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Tag: luxury


Total Results: 1752

   Displaying: 31 - 40

Ralph Lauren uses interactive windows to launch line at Harrods - Luxury Daily
Published: November 3, 2014
Luxury Daily today - Ralph Lauren uses interactive windows to launch line at Harrods; Chloé creates ecommerce link with handbag feature.
How to help big brands navigate the new media frontier
Published: November 3, 2014
By Edie Kirkman

In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.

Bentley updates app to accommodate newer models - Luxury Daily
Published: October 31, 2014
Luxury Daily today - Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.
More Snapchat advertising opportunities are coming fast
Published: October 31, 2014
By Lisa Burdige

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

Chanel shows off fall handbags via interactive mobile ad - Luxury Daily
Published: October 30, 2014
Luxury Daily today - Chanel shows off fall handbags via interactive mobile ad; Luxury brands look elsewhere after UK counterfeit victory.
6 mobile holiday must-haves to eliminate friction
Published: October 30, 2014
By Melinda Krueger

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

Neiman Marcus simplifies purchase process with mobile photo feature - Luxury Daily
Published: October 29, 2014
Luxury Daily today - Neiman Marcus simplifies purchase process with mobile photo feature; Brands recalibrate focus in Japan to appeal to younger consumers.
Why the banner is dead on mobile
Published: October 29, 2014
By Kunal Gupta

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

Loro Piana aims for conversions with new mobile site - Luxury Daily
Published: October 28, 2014
Luxury Daily today - Loro Piana aims for conversions with new mobile site; Enable the virtuous cycle of content and commerce: L2.
3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

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