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Tag: luxury


Total Results: 1705

   Displaying: 31 - 40

Ultimate expression of wealth is now the operating system: L2 - Luxury Daily
Published: September 25, 2014
Luxury Daily today - Ultimate expression of wealth is now the operating system: L2; Piaget promotes design savoir-faire with nocturnal skyline effort.
Burberry aims for handbag purchases with Style.com mobile ad - Luxury Daily
Published: September 24, 2014
Luxury Daily today - Burberry aims for handbag purchases with Style.com mobile ad; Moschino amplifies runway capsule through Nordstrom, Selfridges.
Brands and consumers cannot be friends
Published: September 24, 2014
By Matt Rosenberg

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

Brizo turns to Elle Décor, Veranda to further fashion campaign - Luxury Daily
Published: September 23, 2014
Luxury Daily today - Brizo turns to Elle Décor, Veranda to further fashion campaign; Karl Lagerfeld’s newspaper is haute off the press.
Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising
Published: September 23, 2014
By Ari Brandt

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

Stylebop.com creates collage of Fashion Weeks on Instagram - Luxury Daily
Published: September 22, 2014
Luxury Daily today - Stylebop.com creates collage of Fashion Weeks on Instagram; Hermès creates digital home for silk collections.
Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Hasselblad creates mobile showroom via product catalog app - Luxury Daily
Published: September 19, 2014
Luxury Daily today - Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry?
Netropolitan aims to attract wealthy clients to new social network - Luxury Daily
Published: September 18, 2014
Luxury Daily today - Netropolitan aims to attract wealthy clients to new social network; World billionaire population reaches record high: report.
Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.