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Tag: luxury


Total Results: 1497

   Displaying: 31 - 40

Finding ways around the standard mobile banner ad - Luxury Daily
Published: March 28, 2014
Luxury Daily today - Finding ways around the standard mobile banner ad; 64pc of urban Chinese say craftsmanship most defines luxury: study.
Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Balmain times mobile ad to benefit from Rihanna news
Published: March 27, 2014
French fashion house Balmain is playing off the buzz surrounding its spring campaign model Rihanna with an ad on Vogue’s mobile Web site.
Ferragamo encourages brand exploration via Vanity Fair mobile effort - Luxury Daily
Published: March 27, 2014
Luxury Daily today - Ferragamo encourages brand exploration via Vanity Fair mobile effort; Fashion brands, retailers look to Twitter for liberated communication.
Mobile is not TV’s handmaiden – and nor is it the second screen
Published: March 27, 2014
By Josh Rinsky

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

Beauty marketers turn to Instagram to stoke product awareness - Luxury Daily
Published: March 26, 2014
Luxury Daily today - Beauty marketers turn to Instagram to stoke product awareness; Tom Ford creates omnichannel shopping experience with ecommerce site.
3 key mobile optimization considerations for brands
Published: March 26, 2014
By Ryan Golden

When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”

Dior enrolls consumers in digital beauty school to build product awareness
Published: March 25, 2014
French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
Bergdorf looks to boost in-store 5F foot traffic with mobile ad - Luxury Daily
Published: March 25, 2014
Luxury Daily today - Bergdorf looks to boost in-store 5F foot traffic with mobile ad; Hermès adds whimsy to Metamorphosis print campaign.
How retailers should select their mobile payment platform
Published: March 25, 2014
By Ross Beyeler

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

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