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Tag: luxury


Total Results: 1593

   Displaying: 31 - 40

Big 3 challenges of mobile advertising have finally been solved
Published: June 16, 2014
By Sean O'Neal

For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.

89pc of prestige hotels investing in mobile site: L2 - Luxury Daily
Published: June 13, 2014
Luxury Daily today - 89pc of prestige hotels investing in mobile site: L2; Schiaparelli celebrates couture relaunch with digital scrapbook.
Why soft launches are becoming the game marketer’s best weapon
Published: June 13, 2014
By Craig Palli

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Porsche hypes Le Mans comeback with streamlined app - Luxury Daily
Published: June 12, 2014
Luxury Daily today - Porsche hypes Le Mans comeback with streamlined app; Typecasts about wealthy should be demystified: report.
Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Fendi lets consumers be the artist in new Baguette app - Luxury Daily
Published: June 11, 2014
Luxury Daily today - Fendi lets consumers be the artist in new Baguette app; 6 luxury marketing trends to watch.
6 luxury marketing trends to watch
Published: June 11, 2014
By Marko Muellner

For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.

Bringing in a new era of mobile engagement
Published: June 10, 2014
By Mihael Mikek

Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.

Hotel brands increase transparency, digital curation for discerning travelers - Luxury Daily
Published: June 9, 2014
Luxury Daily today - Hotel brands increase transparency, digital curation for discerning travelers; Fendi blends fashion and fun in arcade-themed Harrods pop-up.
Tissot gets owners excited for World Cup via Instagram contest - Luxury Daily
Published: June 6, 2014
Luxury Daily today - Tissot gets owners excited for World Cup via Instagram contest; Ralph Lauren shows experience potential with Father’s Day package.
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