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Tag: luxury


Total Results: 1829

   Displaying: 31 - 40

Luisa Via Roma targets global ecommerce consumers through Vogue - Luxury Daily
Published: January 5, 2015
Luxury Daily today - Luisa Via Roma targets global ecommerce consumers through Vogue; Consumer passion strengthened by brand-based social engagement: report.
What social currency can do for – and to – the marketer’s brand
Published: January 5, 2015
By Linda Goldstein

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

Neiman Marcus, Net-A-Porter target bargain shoppers with sale ads - Luxury Daily
Published: January 2, 2015
Luxury Daily today - Neiman Marcus, Net-A-Porter target bargain shoppers with sale ads; What luxury marketers should expect in 2015.
BMW uses YouTube ads to reach video enthusiasts - Luxury Daily
Published: December 31, 2014
Luxury Daily today - BMW uses YouTube ads to reach video enthusiasts; Louis Vuitton is 2014 Luxury Marketer of the Year.
Optimizing the mobile app for future mcommerce success
Published: December 31, 2014
By Shira Anderson

It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your app.

Moncler focuses on commerce for mobile app debut - Luxury Daily
Published: December 30, 2014
Luxury Daily today - Moncler focuses on commerce for mobile app debut; Selfridges is 2014 Luxury Retailer of the Year.
Beacons will under-deliver – here’s why
Published: December 30, 2014
By Matt Ramerman

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

Top 10 luxury brand mobile campaigns of 2014 - Luxury Daily
Published: December 29, 2014
Luxury Daily today - Top 10 luxury brand mobile campaigns of 2014; Condé Nast is 2014 Luxury Publisher of the Year.
Retailers use CoSign to monetize consumer content - Luxury Daily
Published: December 26, 2014
Luxury Daily today - Retailers use CoSign to monetize consumer content; Top 10 luxury brand social videos of the year
2015: Year of the mobile customer journey
Published: December 26, 2014
By Dan Hodges

The dominant theme for 2015 will be the effect of mobile on the customer journey. Here are five predictions for 2015.