Tag: luxury

Total Results: 1051

5 factors to consider when building an app

Published: April 26, 2013

By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

Are luxury mobile ads effective without a call to action? - Luxury Daily

Published: April 25, 2013

Luxury Daily today - Are luxury mobile ads effective without a call to action?; Gucci eyes young music enthusiasts via Myspace watch campaign.

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising

Published: April 25, 2013

By Matthew Savare

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

LuxDeco triggers mcommerce via iPad magazine app - Luxury Daily

Published: April 24, 2013

Luxury Daily today - LuxDeco triggers mcommerce via iPad magazine app; David Yurman seeks emotional buy through social video for new Starburst collection.

7 tips to build a mobile-friendly social media presence

Published: April 24, 2013

By Mark Cooper

In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.

Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology - Luxury Daily

Published: April 23, 2013

Luxury Daily today - Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology; Hermès US CEO: Brand will remain family-owned for next 20 years.

Chanel flaunts new watches via Vanity Fair mobile ads - Luxury Daily

Published: April 22, 2013

Luxury Daily today - Chanel flaunts new watches via Vanity Fair mobile ads; Ferragamo shows historic shoemaking roots through exhibition, film.

Kiton bridges print, mobile via QR code experience - Luxury Daily

Published: April 19, 2013

Luxury Daily today - Kiton bridges print, mobile via QR code experience; Zegna, Maserati eye new consumer segments with design partnership.

Do mobile campaigns belong in fashion marketers’ windows? - Luxury Daily

Published: April 18, 2013

Luxury Daily today - Do mobile campaigns belong in fashion marketers’ windows?; Louis Vuitton showcases lesser-known product category in video series.

Merits of the rewards-based advertising model

Published: April 18, 2013

By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.