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Tag: luxury


Total Results: 1824

   Displaying: 41 - 50

Beauty marketers spent 23pc more on digital in 2014: report
Published: December 23, 2014
Increasingly, beauty brands are making investments in digital, simultaneously retaining or reducing their spend in traditional print media, according to a new report by L2.
Mobile advertising goes interactive
Published: December 23, 2014
By Ashley Eckel

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.

Beauty marketers spent 23pc more on digital in 2014: report - Luxury Daily
Published: December 22, 2014
Luxury Daily today - Beauty marketers spent 23pc more on digital in 2014: report; Top 10 luxury advertising efforts of 2014.
Synching mobile payments and loyalty programs
Published: December 22, 2014
By Dennis Armbruster

It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.

Yoox serves up gifts at imagined dinner party - Luxury Daily
Published: December 19, 2014
Luxury Daily today - Yoox serves up gifts at imagined dinner party; Fortnum & Mason asks for consumers’ insight to shape new Web site.
Key techniques to get brands through holiday downloads
Published: December 19, 2014
By Harish Thimmappa

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

Hermès links holiday to travel with Departures mobile effort - Luxury Daily
Published: December 18, 2014
Luxury Daily today - Hermès links holiday to travel with Departures mobile effort; Bergdorf Goodman uses fashion influencers for holiday gift tips.
Chandon makes it glitter in Elle mobile ad - Luxury Daily
Published: December 17, 2014
Luxury Daily today - Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG.
5 marketing requirements for luxury customer engagement in 2015
Published: December 17, 2014
By Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

Gucci, Ralph Lauren are 2014 digital geniuses: L2 - Luxury Daily
Published: December 16, 2014
Luxury Daily today - Gucci, Ralph Lauren are 2014 digital geniuses: L2; Saks turns to stylish stuffed bear for gift advice.
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