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Tag: luxury


Total Results: 1600

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Porsche hypes Le Mans comeback with streamlined app - Luxury Daily
Published: June 12, 2014
Luxury Daily today - Porsche hypes Le Mans comeback with streamlined app; Typecasts about wealthy should be demystified: report.
Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Fendi lets consumers be the artist in new Baguette app - Luxury Daily
Published: June 11, 2014
Luxury Daily today - Fendi lets consumers be the artist in new Baguette app; 6 luxury marketing trends to watch.
6 luxury marketing trends to watch
Published: June 11, 2014
By Marko Muellner

For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.

Bringing in a new era of mobile engagement
Published: June 10, 2014
By Mihael Mikek

Under discussion is the industryís focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.

Hotel brands increase transparency, digital curation for discerning travelers - Luxury Daily
Published: June 9, 2014
Luxury Daily today - Hotel brands increase transparency, digital curation for discerning travelers; Fendi blends fashion and fun in arcade-themed Harrods pop-up.
Tissot gets owners excited for World Cup via Instagram contest - Luxury Daily
Published: June 6, 2014
Luxury Daily today - Tissot gets owners excited for World Cup via Instagram contest; Ralph Lauren shows experience potential with Fatherís Day package.
Lexus guides consumers out of comfort zone in UrbanDaddy app - Luxury Daily
Published: June 5, 2014
Luxury Daily today - Lexus guides consumers out of comfort zone in UrbanDaddy app; Interior Brazilian cities poised to ignite next wave of growth: BCG.
Starwood bets on Google Glass with new SPG app - Luxury Daily
Published: June 4, 2014
Luxury Daily today - Starwood bets on Google Glass with new SPG app; Louis Vuitton looks to industry giants for limited-edition collection.
Why "interactive" is not synonymous with "online"
Published: June 4, 2014
By Gavin Finn

Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.

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