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Tag: luxury


Total Results: 1964

   Displaying: 41 - 50

How the post-install event is key to app marketing
Published: April 22, 2015
By Moshe Vaknin

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort - Luxury Daily
Published: April 21, 2015
Luxury Daily today - Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort; 5 lessons that luxury brands can learn from technology firms.
BMW connects families through in-car app integration - Luxury Daily
Published: April 20, 2015
Luxury Daily today - BMW connects families through in-car app integration; Cloud beats in-house platform for ecommerce agility, growth: L2.
Do not fetishize technology without consideration to consumer behavior
Published: April 20, 2015
By Tom Goodwin

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

Ferrari creates immersive showroom experience via augmented reality - Luxury Daily
Published: April 17, 2015
Luxury Daily today - Ferrari creates immersive showroom experience via augmented reality; Saks brings back veteran leaders amid changing retail climate.
TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants - Luxury Daily
Published: April 16, 2015
Luxury Daily today - TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants; Should luxury brands stop avoiding ecommerce?
Chanel captures consumers' attention with subtle pop-up video - Luxury Daily
Published: April 15, 2015
Luxury Daily today - Chanel captures consumers' attention with subtle pop-up video; 114K UHNW individuals relocated to UK over past decade.
How retailers can adopt a mobile-first strategy
Published: April 15, 2015
By Avery Amaya

According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.

Versace shows its technological-savviness via live-stream app Periscope - Luxury Daily
Published: April 14, 2015
Luxury Daily today - Versace shows its technological-savviness via live-stream app Periscope; Burberry uses Snapchat to share video and capture consumers’ attention.
Mobile ad retargeting is missing piece to the marketing puzzle
Published: April 14, 2015
By Solomon Thimothy

Ninety-eight percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus their attention back onto your product?

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