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Tag: luxury


Total Results: 2444

   Displaying: 41 - 50

It’s 4 a.m., do you know where your message is?
Published: April 5, 2016
By Melinda Krueger

And when should marketers send out messages?

Ferrari encourages fans to play games, share content to peek beneath hood - Luxury Daily
Published: April 4, 2016
Luxury Daily today - Ferrari encourages fans to play games, share content to peek beneath hood; Niche brands and economies of small will rule tomorrow’s luxury industry.
Moving from passive to interactive viewership with apps
Published: April 4, 2016
By Lahary Ravuri

Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.

Millions tune in for Tmall luxury channel shoppable runway show - Luxury Daily
Published: April 1, 2016
Luxury Daily today - Millions tune in for Tmall luxury channel shoppable runway show; Heritage brands must amplify tradition of innovation to reach today’s consumer.
Amazon Books and the mythical wormhole
Published: April 1, 2016
By Gary Schwartz

Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Noble’s business, now testing the waters as a physical store?

Burberry travels to Dubai to tout trench coat’s allure - Luxury Daily
Published: March 31, 2016
Luxury Daily today - Burberry travels to Dubai to tout trench coat’s allure; Prada puckers up for retro-inspired fragrance campaign.
How ad blocking will affect mobile marketing
Published: March 31, 2016
By Fred Joseph

The rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers.

Mugler taps into consumer vices for Angel Muse fragrance effort - Luxury Daily
Published: March 30, 2016
Luxury Daily today - Mugler taps into consumer vices for Angel Muse fragrance effort; Gucci explores pre-fall flora and fauna in surreal aviary.
3 lessons mobile advertising can learn from display’s mistakes
Published: March 30, 2016
By Phil Guest

It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate.

Remy Martin invites consumers to discover its history firsthand - Luxury Daily
Published: March 29, 2016
Luxury Daily today - Remy Martin invites consumers to discover its history firsthand; Chanel prompts beauty remix through amplified approach.
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