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Tag: luxury


Total Results: 2536

   Displaying: 51 - 60

Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
Published: May 24, 2016
By Scott Allan

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

Why media buying does not need to be hard in this market
Published: May 24, 2016
By Andrew Fischer

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

Standardized technology solutions may be key to counterfeiting woes - Luxury Daily
Published: May 23, 2016
Luxury Daily today - Standardized technology solutions may be key to counterfeiting woes; Retailer stocks nosedive as earnings disappoint, with no quick fix in sight.
Do not get stuck in mobile limbo
Published: May 23, 2016
By Scott Anderson

As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.

New federal overtime rules will burden brands, retailers and agencies
Published: May 23, 2016
By Rania V. Sedhom

While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for marketers and retailers.

The misappropriation of native advertising
Published: May 20, 2016
By Yoav Naveh

Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.

Omnichannel engagement boosts purchase frequency: report - Luxury Daily
Published: May 20, 2016
Luxury Daily today - Omnichannel engagement boosts purchase frequency: report; Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds.
End of status quo in mobile app acquisition marketing
Published: May 20, 2016
By Jai Jaisimha

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

Apparel, accessories excelling at native ads with 82pc growth year-over-year - Luxury Daily
Published: May 19, 2016
Luxury Daily today - Apparel, accessories excelling at native ads with 82pc growth year-over-year; Loyalty programs still effective in China, but declining worldwide: report.
Luxury is meaningless. Or why millennials want more than just a brand
Published: May 19, 2016
By Yuriy Boykiv

With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.

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