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Tag: luxury


Total Results: 1667

   Displaying: 51 - 60

Wearables are the new loyalty frontier
Published: August 11, 2014
By Jeff Berry

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

Diane von Furstenberg boosts mobile ad engagement with video content - Luxury Daily
Published: August 8, 2014
Luxury Daily today - Diane von Furstenberg boosts mobile ad engagement with video content; Mulberry blends craftsmanship with crafting for festival appearance.
Marketers should rethink their approach to CRM in mobile
Published: August 8, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

Hermès turns formal dressing into fun with tie-centric app - Luxury Daily
Published: August 7, 2014
Luxury Daily today - Hermès turns formal dressing into fun with tie-centric app; Net-A-Porter hosts exclusive Temperly London shoppable video.
5 pitfalls that banks must avoid as they offer mobile service
Published: August 7, 2014
By Klaus Enzenhofer

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

BMW guides fans to the drawing board for app design contest - Luxury Daily
Published: August 6, 2014
Luxury Daily today - BMW guides fans to the drawing board for app design contest; Ferragamo vies for accessibility with style profiles for latest collection.
Information overload: The psychology of being connected 24/7
Published: August 6, 2014
By Adam Marchick

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces - Luxury Daily
Published: August 5, 2014
Luxury Daily today - Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces; Harrods touts opening of “Shoe Heaven” digitally to boost foot traffic.
Finding the balance point in mobile advertising
Published: August 5, 2014
By Sigal Bareket

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

Porsche uses mobile ad to amplify social campaign - Luxury Daily
Published: August 4, 2014
Luxury Daily today - Porsche uses mobile ad to amplify social campaign; Dolce & Gabbana aims for authenticity via Light Blue blogger effort.
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