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Tag: luxury


Total Results: 1896

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Marc Jacobs looks to dedicated readers with Elle mobile ad - Luxury Daily
Published: February 12, 2015
Luxury Daily today - Marc Jacobs looks to dedicated readers with Elle mobile ad; Luxury industry insiders feel optimistic about 2015: report.
Snapchat opens the floodgates to publishers and brands
Published: February 12, 2015
By Andy Maskin

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

IWC reveals secret mobile game through social media - Luxury Daily
Published: February 11, 2015
Luxury Daily today - IWC reveals secret mobile game through social media; 63pc of consumers agree luxury tastes have evolved: survey.
How location became the tail wagging the future of mobile ad creative
Published: February 11, 2015
By Joel Fisher

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

Audi A3 challenges the given with dual publication effort on mobile - Luxury Daily
Published: February 10, 2015
Luxury Daily today - Audi A3 challenges the given with dual publication effort on mobile; Barneys brings Britain stateside with Burberry capsule collection.
3 landscape-changing media trends to watch this year
Published: February 10, 2015
By Jim Porcarelli

The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.

Lagos appeals to chic consumers with mobile takeover - Luxury Daily
Published: February 9, 2015
Luxury Daily today - Lagos appeals to chic consumers with mobile takeover; Millionaire myths are hurting luxury marketing: report.
How Apple’s iOS 8 changes the game for brands and retailers
Published: February 9, 2015
By Greg Weinger

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

Burberry courts Japanese consumers with live-streaming app - Luxury Daily
Published: February 6, 2015
Luxury Daily today - Burberry courts Japanese consumers with live-streaming app; Barneys uses famous supermodels to target mature consumers.
Top questions still puzzling many of today’s mobile app marketers
Published: February 6, 2015
By Sigal Bareket

When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.

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