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Tag: luxury


Total Results: 2877

   Displaying: 51 - 60

Retailers need to reassess augmented reality, virtual reality
Published: January 10, 2017
By Evan Magliocca

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

BMW fans get up and close without stepping foot in a dealership - Luxury Daily
Published: January 9, 2017
Luxury Daily today - BMW fans get up and close without stepping foot in a dealership; Personal luxury goods spending slows as consumer confidence drops.
From beacons to email: 3 retail marketing predictions
Published: January 9, 2017
By Douglas Baldasare

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

De Grisogono activates St. Moritz guide book via chatbot concierge - Luxury Daily
Published: January 6, 2017
Luxury Daily today - De Grisogono activates St. Moritz guide book via chatbot concierge; Department stores offer inspiration beyond POS in resolution-themed efforts.
Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

Make it official: 2017 will be the year of native advertising
Published: January 5, 2017
By Jane Loring

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

Harrods incorporates in-store navigation tool in latest app update - Luxury Daily
Published: January 5, 2017
Luxury Daily today - Harrods incorporates in-store navigation tool in latest app update; Dolce & Gabbana puts millennial lens on spring/summer 2017 campaign.
Effective strategies to increase push notification opt-ins
Published: January 5, 2017
By Jonathan Levey

Since they are never trapped in spam filters, app publishers use push notifications to speak directly to the users.

Jaeger-LeCoultre wakes up fans via accessible timepiece - Luxury Daily
Published: January 4, 2017
Luxury Daily today - Jaeger-LeCoultre wakes up fans via accessible timepiece; Can emerging luxury brands compete with the old guard?
Mobile marketing strategy: Are brands aligned with their customer experience?
Published: January 4, 2017
By Jeannette Kocsis

Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.

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