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Tag: luxury

Total Results: 2321

   Displaying: 51 - 60

Combating the power shift with data to better retarget customers
Published: December 31, 2015
By Cory Munchbach

We are witnessing a profound shift in power, one that takes it away from brands and gives it almost entirely to consumers. According to a new report from Forrester Research, this shift is due to the unprecedented growth of digital – from applications to mobile phones to Buy it Now buttons.

Mercedes mixes things up with heritage and cultural exploration
Published: December 30, 2015
German automaker Mercedes-Benz is taking consumers to “the Paris of South America” in a vintage 450 SLC to highlight its maintained desirability.
Jimmy Choo flaunts seasonal shoes via influencer insights - Luxury Daily
Published: December 30, 2015
Luxury Daily today - Jimmy Choo flaunts seasonal shoes via influencer insights; Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year.
3 contrarian, hardnosed mobile commerce predictions for 2016
Published: December 30, 2015
By Ajay Kapur

Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.

Top 5 brand holiday efforts of 2015
Published: December 29, 2015
This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.
Dorchester motivates post-holiday bookings via reimagined carol - Luxury Daily
Published: December 29, 2015
Luxury Daily today - Dorchester motivates post-holiday bookings via reimagined carol; Porter is Luxury Daily’s 2015 Luxury Publisher of the Year.
Beyond beacons: How retailers can understand the customer journey
Published: December 29, 2015
By Luca Criscuolo

Beacons alone will not shine a light on the full customer experience picture, from mobile to in-store. The technology is still limited and may prove difficult to scale.

Crystal Cruises gives “all inclusive” strategy a luxury makeover
Published: December 28, 2015
Crystal Cruises is taking an “all exclusive” approach to its latest brand campaign and expansion in the luxury travel and hospitality sector.
Competitive beauty field topped by Lancôme, Estée Lauder: L2 - Luxury Daily
Published: December 28, 2015
Luxury Daily today - Competitive beauty field topped by Lancôme, Estée Lauder: L2; Top 10 brand social videos of 2015.
Three is the social media advertising magic number
Published: December 28, 2015
By Emily Adams

How do you know if social media ads are working? Is social advertising a worthwhile investment to grow your business?

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