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Tag: luxury


Total Results: 2458

   Displaying: 51 - 60

Effective mobile engagement and why marketers are not applying it
Published: April 7, 2016
By Scott Anderson

According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.

Harrods rounds up interior trends for style-based inspiration - Luxury Daily
Published: April 6, 2016
Luxury Daily today - Harrods rounds up interior trends for style-based inspiration; Contemporary logo push revitalized interest in Gucci, says CEO.
Beacons bring attribution within reach for brands and retailers
Published: April 6, 2016
By Matthew Davis

The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.

Burberry acquaints consumers with Mr. Burberry through sensual narrative - Luxury Daily
Published: April 5, 2016
Luxury Daily today - Burberry acquaints consumers with Mr. Burberry through sensual narrative; Selfridges welcomes all shapes and sizes with Body Studio launch.
It’s 4 a.m., do you know where your message is?
Published: April 5, 2016
By Melinda Krueger

And when should marketers send out messages?

Ferrari encourages fans to play games, share content to peek beneath hood - Luxury Daily
Published: April 4, 2016
Luxury Daily today - Ferrari encourages fans to play games, share content to peek beneath hood; Niche brands and economies of small will rule tomorrow’s luxury industry.
Moving from passive to interactive viewership with apps
Published: April 4, 2016
By Lahary Ravuri

Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.

Millions tune in for Tmall luxury channel shoppable runway show - Luxury Daily
Published: April 1, 2016
Luxury Daily today - Millions tune in for Tmall luxury channel shoppable runway show; Heritage brands must amplify tradition of innovation to reach today’s consumer.
Amazon Books and the mythical wormhole
Published: April 1, 2016
By Gary Schwartz

Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Noble’s business, now testing the waters as a physical store?

Burberry travels to Dubai to tout trench coat’s allure - Luxury Daily
Published: March 31, 2016
Luxury Daily today - Burberry travels to Dubai to tout trench coat’s allure; Prada puckers up for retro-inspired fragrance campaign.
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