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Tag: luxury


Total Results: 2834

   Displaying: 51 - 60

When millennials’ interest is high – and satisfaction is low
Published: December 8, 2016
By John Ford and Sara Mihan

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

Lancôme transitions app capabilities to mobile Web with revamped site - Luxury Daily
Published: December 7, 2016
Luxury Daily today - Lancôme transitions app capabilities to mobile Web with revamped site; Tradition and heritage trump hip and new for luxury brand appeal: Ipsos.
3 tips to tackle mobile for marketing and retail
Published: December 7, 2016
By Michael Korsunsky

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

Lexus spotlights car’s contours via custom design - Luxury Daily
Published: December 6, 2016
Luxury Daily today - Lexus spotlights car’s contours via custom design; Fashion shows prove less important to affluent millennials: Shullman.
Reach the unreachable with browser push notifications and emails
Published: December 6, 2016
By Shiju Mathew

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

3 ways an app can drive in-store traffic
Published: December 6, 2016
By Katie Jansen

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

Luxury cosmetics should be wary of Indie brands in digital space - Luxury Daily
Published: December 5, 2016
Luxury Daily today - Luxury cosmetics should be wary of Indie brands in digital space; Sotheby’s paints innovative picture of art history in latest film series.
How retailers can close the mcommerce gap
Published: December 5, 2016
By Stefan Benndorf

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

Tag Heuer takes flight alongside alpine adventurer in sponsored film
Published: December 2, 2016
Swiss watchmaker Tag Heuer is taking consumers to new heights by supporting a film with elevated ambitions.
BMW interactive ads equip viewers with more information - Luxury Daily
Published: December 2, 2016
Luxury Daily today - BMW interactive ads equip viewers with more information; 55pc of affluents deem luxury prices unjustified by product value.
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