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Tag: luxury


Total Results: 1604

   Displaying: 61 - 70

Luxury brands active on average of 2.2 Chinese social platforms: L2
Published: May 29, 2014
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
Mercedes-Benz builds community by outsourcing CLA Instagram film - Luxury Daily
Published: May 29, 2014
Luxury Daily today - Mercedes-Benz builds community by outsourcing CLA Instagram film; La Prairie expands global ecommerce with immersive experiences.
VW ensures brand visibility during World Cup via soccer app - Luxury Daily
Published: May 28, 2014
Luxury Daily today - VW ensures brand visibility during World Cup via soccer app; Baccarat celebrates 250 years with in-store display at Printemps.
Challenges of sports audience targeting
Published: May 28, 2014
By Ian Foley

Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising.

Net-A-Porter appeals to tech-savvy New Yorkers with mobile ad - Luxury Daily
Published: May 27, 2014
Luxury Daily today - Net-A-Porter appeals to tech-savvy New Yorkers with mobile ad; Burberry, Louis Vuitton, Gucci make top 10 in L2 China study.
A. Lange & Söhne attempts interaction via catalog app social networking - Luxury Daily
Published: May 23, 2014
Luxury Daily today - A. Lange & Söhne attempts interaction via catalog app social networking; 60pc of affluent Baby Boomers inclined to use social media: report.
Major retailers are missing out on mobile revenue
Published: May 23, 2014
By Ezra Siegel

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

British racing ahead of US when it comes to mobile engagement - Luxury Daily
Published: May 22, 2014
Luxury Daily today - British racing ahead of US when it comes to mobile engagement: study; Burberry’s brand value rose 42pc since last year: report.
How luxury brands can maximize mobile marketing
Published: May 22, 2014
By Jason Squardo

A study from Forrester Research Inc. showed that 51 percent of luxury shoppers expect retailers to have a mobile site, 49 percent expect a mobile application and 43 percent expect to be able to make purchases on a mobile site or app.

Jean Paul Gaultier exhibit gets expanded audience through mobile app - Luxury Daily
Published: May 21, 2014
Luxury Daily today - Jean Paul Gaultier exhibit gets expanded audience through mobile app; Stuart Weitzman drives full-price ecommerce with Rent the Runway partnership.
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