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Tag: luxury


Total Results: 1746

   Displaying: 61 - 70

Measuring the quality of mobile campaigns and user engagement
Published: October 6, 2014
By Sigal Bareket

Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so.

Vertu diverges from smartphone pack with $6K Aster - Luxury Daily
Published: October 3, 2014
Luxury Daily today - Vertu diverges from smartphone pack with $6K Aster; Bergdorf Goodman sets up art gallery in store windows with Sotheby’s.
Apple Watch’s entrance into luxury may spur future collaborations - Luxury Daily
Published: October 2, 2014
Luxury Daily today - Apple Watch’s entrance into luxury may spur future collaborations; Top 10 social videos of Q3.
Ford borrows a better idea to get closer to customers
Published: October 2, 2014
By Jeff Hasen

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

Montblanc taps philanthropic readers of Departures with mobile ad - Luxury Daily
Published: October 1, 2014
Luxury Daily today - Montblanc taps philanthropic readers of Departures with mobile ad; Selfridges invests in online store to enhance multichannel shopping experience.
Building long-term sustainable revenue from audiences
Published: October 1, 2014
By Ian Foley

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

What can the Wolf of Wall Street teach us about mobile marketing?
Published: September 30, 2014
By Fred Hsu

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

Giorgio Armani releases mobile video ad on Harper’s Bazaar - Luxury Daily
Published: September 30, 2014
Luxury Daily today - Giorgio Armani releases mobile video ad on Harper’s Bazaar; Gucci enters beauty realm with sensual take on the modern woman.
Mercedes-Benz meditates on GLA model to celebrate Instagram milestone - Luxury Daily
Published: September 29, 2014
Luxury Daily today - Mercedes-Benz meditates on GLA model to celebrate Instagram milestone; Luxury brands look to courts, crowdsourcing to fight counterfeits.
Net-A-Porter spurs fall purchases via mobile trend report - Luxury Daily
Published: September 26, 2014
Luxury Daily today - Net-A-Porter spurs fall purchases via mobile trend report; Marc Jacobs aims for structure, expansiveness in Web site redesign.
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