Tag: luxury

Total Results: 1085

How conversion tracking for app marketing works

Published: April 30, 2013

By Gregory Kennedy

Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.

McIntosh enhances brand experience via mobile app - Luxury Daily

Published: April 29, 2013

Luxury Daily today - McIntosh enhances brand experience via mobile app; Hästens wants to change customer understanding of shopping for $6K-$99K beds.

Implications of Facebook Home for marketers

Published: April 29, 2013

By Brendan A. Fitzpatrick

By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d'etat.

53pc of affluent consumers own two or more mobile devices: study - Luxury Daily

Published: April 26, 2013

Luxury Daily today - 53pc of affluent consumers own two or more mobile devices: study; Swarovski benchmarks 2020 strategy with 24/7 global accessibility.

5 factors to consider when building an app

Published: April 26, 2013

By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

Are luxury mobile ads effective without a call to action? - Luxury Daily

Published: April 25, 2013

Luxury Daily today - Are luxury mobile ads effective without a call to action?; Gucci eyes young music enthusiasts via Myspace watch campaign.

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising

Published: April 25, 2013

By Matthew Savare

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

LuxDeco triggers mcommerce via iPad magazine app - Luxury Daily

Published: April 24, 2013

Luxury Daily today - LuxDeco triggers mcommerce via iPad magazine app; David Yurman seeks emotional buy through social video for new Starburst collection.

7 tips to build a mobile-friendly social media presence

Published: April 24, 2013

By Mark Cooper

In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.

Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology - Luxury Daily

Published: April 23, 2013

Luxury Daily today - Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology; Hermès US CEO: Brand will remain family-owned for next 20 years.