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Tag: luxury


Total Results: 1819

   Displaying: 71 - 80

Harry Winston seeks Harper’s Bazaar readers for Secrets collection - Luxury Daily
Published: November 25, 2014
Luxury Daily today - Harry Winston seeks Harper’s Bazaar readers for Secrets collection; Amazon needs image overhaul to attract luxury brands: report.
Playing to the strengths of devices, platforms and consumer behavior in 2015
Published: November 25, 2014
By Vanessa Horwell

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

Barneys teams with stationer for digital twist on hand-written notes - Luxury Daily
Published: November 24, 2014
Luxury Daily today - Barneys teams with stationer for digital twist on hand-written notes; Louis Vuitton taps Frank Sinatra for animated wish list.
Lexus muses on Santa’s magic in holiday campaign - Luxury Daily
Published: November 21, 2014
Luxury Daily today - Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography.
Neiman Marcus leverages Passbook to make shopping entertainment - Luxury Daily
Published: November 20, 2014
Luxury Daily today - Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.
Rich future for oft-maligned mobile banner
Published: November 20, 2014
By Andy Maskin

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

Luxury and Fashion products generate more mobile purchases: report - Luxury Daily
Published: November 19, 2014
Luxury Daily today - Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.
The blight of gratuitous hashtags
Published: November 19, 2014
By Andy Maskin

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

David Yurman uses mobile ads to promote charity wish lists - Luxury Daily
Published: November 18, 2014
Luxury Daily today - David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.
New: Q3 2014 mobile site performance benchmark report
Published: November 18, 2014
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.
Please click here to learn more!