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Tag: luxury


Total Results: 2096

   Displaying: 71 - 80

There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance
Published: July 15, 2015
By John Tomich

As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.

Omega highlights relatability with user-generated campaign and video
Published: July 14, 2015
Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.
Michael Kors launches WeChat platform to enhance shopping experience in Asia - Luxury Daily
Published: July 14, 2015
Luxury Daily today - Michael Kors launches WeChat platform to enhance shopping experience in Asia; Top 10 luxury brand efforts of Q2.
How to build a successful Apple Watch app
Published: July 14, 2015
By Christian Gaiser

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

Lamborghini shares tour of China on social media for anniversary celebration - Luxury Daily
Published: July 13, 2015
Luxury Daily today - Lamborghini shares tour of China on social media for anniversary celebration; Top 10 luxury brand multichannel marketers of Q2.
3 steps to effective customer acquisition using digital marketing
Published: July 13, 2015
By Solomon Thimothy

If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.

Mercedes makes moves toward autonomous driving with intelligent car - Luxury Daily
Published: July 10, 2015
Luxury Daily today - Mercedes makes moves toward autonomous driving with intelligent car; Top 10 luxury brand digital campaigns of Q2.
Mastering the art of mobile persuasion
Published: July 10, 2015
By Jeff Hasen

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

Top 10 luxury brand social marketers of Q2 - Luxury Daily
Published: July 9, 2015
Luxury Daily today - Top 10 luxury brand social marketers of Q2; $4.1T in wealth being transferred over next decade: Wealth-X.
Why a mobile loyalty program is imperative when selling to millennials
Published: July 9, 2015
By Derek Marley

Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews toward an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers.

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