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Tag: luxury


Total Results: 1598

   Displaying: 71 - 80

The rising mobile addiction of 21st-century moms
Published: May 16, 2014
By Yariv Ron

Twenty-first century moms have an active social media presence: commenting, liking, tweeting, posting and sharing. Hours are spent comparing prices on Amazon, shopping on Gilt and planning vacations on TripAdvisor.

Jaguar pushes for early F-Type surge in US via multiple takeover ads - Luxury Daily
Published: May 15, 2014
Luxury Daily today - Jaguar pushes for early F-Type surge in US via multiple takeover ads; Sport partnerships foster organic brand communities in Mexico.
Why technology matters in mobile marketing
Published: May 15, 2014
By Amir Goldstein

Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.

BMW searches for the “millions” of brand stories around the world - Luxury Daily
Published: May 14, 2014
Luxury Daily today - BMW searches for the “millions” of brand stories around the world; Estée Lauder chairman: Focus expansion efforts on where the future might be.
What if mobile could make TV buying smarter?
Published: May 14, 2014
By Frederick Stallings

Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.

Michael Kors floats through Shanghai Jet Set event with 360 degree app - Luxury Daily
Published: May 13, 2014
Luxury Daily today - Michael Kors floats through Shanghai Jet Set event with 360 degree app; Sustainability in luxury fashion should be a no-brainer: Stella McCartney.
5 tips to ensure the effectiveness of mobile ad campaigns
Published: May 13, 2014
By Dale Carr

The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success.

Chanel furthers perfume email efforts with mobile ad on The Cut - Luxury Daily
Published: May 12, 2014
Luxury Daily today - Chanel furthers perfume email efforts with mobile ad on The Cut; Armani uses narrative campaign to introduce eyewear line.
Are self-checkouts paving the way for a new commerce experience?
Published: May 12, 2014
By Mickey Ristrophe

Mobile payments, particularly in the retail setting, are a great example of an industry that is experiencing change in a slow, gradual way. Just take a look at the progress we have seen in self-checkout.

Louis Vuitton highlights range of campaign through split mobile ad - Luxury Daily
Published: May 9, 2014
Luxury Daily today - Louis Vuitton highlights range of campaign through split mobile ad; Saks sponsors special issue of W magazine for immersion in art world.
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