Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: luxury


Total Results: 1646

   Displaying: 81 - 90

Bergdorf Goodman gives menswear its own space on Instagram - Luxury Daily
Published: June 17, 2014
Luxury Daily today - Bergdorf Goodman gives menswear its own space on Instagram; Salvatore Ferragamo’s anatomical research displayed in Florence exhibit.
The 7 “Cs” of mobile advertising
Published: June 17, 2014
By Dale Carr

The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals.

Aston Martin transfers brochure collection to app for browsing efficiency - Luxury Daily
Published: June 16, 2014
Luxury Daily today - Aston Martin transfers brochure collection to app for browsing efficiency; Hermès relates creative process to science in remnants collection.
Big 3 challenges of mobile advertising have finally been solved
Published: June 16, 2014
By Sean O'Neal

For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.

89pc of prestige hotels investing in mobile site: L2 - Luxury Daily
Published: June 13, 2014
Luxury Daily today - 89pc of prestige hotels investing in mobile site: L2; Schiaparelli celebrates couture relaunch with digital scrapbook.
Why soft launches are becoming the game marketer’s best weapon
Published: June 13, 2014
By Craig Palli

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Porsche hypes Le Mans comeback with streamlined app - Luxury Daily
Published: June 12, 2014
Luxury Daily today - Porsche hypes Le Mans comeback with streamlined app; Typecasts about wealthy should be demystified: report.
Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Fendi lets consumers be the artist in new Baguette app - Luxury Daily
Published: June 11, 2014
Luxury Daily today - Fendi lets consumers be the artist in new Baguette app; 6 luxury marketing trends to watch.
6 luxury marketing trends to watch
Published: June 11, 2014
By Marko Muellner

For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.