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Tag: luxury


Total Results: 2534

   Displaying: 81 - 90

Circle of advertising life
Published: May 3, 2016
By Harry Robinson

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

La Mer renews consumers with “The Art Of Play”
Published: May 2, 2016
Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.
Fendi invites consumers to find eyewear match through multisensory exploration - Luxury Daily
Published: May 2, 2016
Luxury Daily today - Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother's Day promotions.
Mobile apps vs. mobile Web: Do you have to choose?
Published: May 2, 2016
By Ajay Kapur

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

Burberry puckers up to acquaint consumers with beauty offerings
Published: April 29, 2016
British apparel and accessories house Burberry is showcasing the diversity of its lip color collection through a multifaceted digital push.
Jaguar Land Rover saves time with item-tracking integration - Luxury Daily
Published: April 29, 2016
Luxury Daily today - Jaguar Land Rover saves time with item-tracking integration; Digital economy necessitates thorough filtering of agencies.
When it comes to mobile shopping, customer location is everything
Published: April 29, 2016
By Anthony Nicalo

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

Lexus IS makes debut for global audience through reveal video
Published: April 28, 2016
Toyota Corp.’s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.
Luxury brands ease into cool “new kid” Snapchat: L2 - Luxury Daily
Published: April 28, 2016
Luxury Daily today - Luxury brands ease into cool “new kid” Snapchat: L2; Dior connects the dots between fashion and beauty.
Cat-and-mouse game of mobile ad fraud has only just begun
Published: April 28, 2016
By Amit Joshi

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

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