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Tag: luxury


Total Results: 1861

   Displaying: 81 - 90

Synching mobile payments and loyalty programs
Published: December 22, 2014
By Dennis Armbruster

It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.

Yoox serves up gifts at imagined dinner party - Luxury Daily
Published: December 19, 2014
Luxury Daily today - Yoox serves up gifts at imagined dinner party; Fortnum & Mason asks for consumers’ insight to shape new Web site.
Key techniques to get brands through holiday downloads
Published: December 19, 2014
By Harish Thimmappa

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

Hermès links holiday to travel with Departures mobile effort - Luxury Daily
Published: December 18, 2014
Luxury Daily today - Hermès links holiday to travel with Departures mobile effort; Bergdorf Goodman uses fashion influencers for holiday gift tips.
Chandon makes it glitter in Elle mobile ad - Luxury Daily
Published: December 17, 2014
Luxury Daily today - Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG.
5 marketing requirements for luxury customer engagement in 2015
Published: December 17, 2014
By Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

Gucci, Ralph Lauren are 2014 digital geniuses: L2 - Luxury Daily
Published: December 16, 2014
Luxury Daily today - Gucci, Ralph Lauren are 2014 digital geniuses: L2; Saks turns to stylish stuffed bear for gift advice.
How mobile changes marketing
Published: December 16, 2014
By Steve Gershik

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

Lexus celebrates holidays with branded GIFs - Luxury Daily
Published: December 15, 2014
Luxury Daily today - Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report
ABCs of content marketing and why it matters to brands
Published: December 15, 2014
By Dana Drissel

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

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