Tag: mGive

Total Results: 10

The truth about mobile donations

Published: June 29, 2011

By Jenifer Snyder

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

What will generate buzz at CTIA Wireless 2011 in Orlando?

Published: March 18, 2011

With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel

Published: February 17, 2011

WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.

Why nonprofits should explore mobile marketing

Published: February 17, 2011

By Jenifer Snyder

Nonprofits today have the chance to take advantage of the emerging mobile medium before consumers start to get bombarded by text messages asking for donations.

Mobile ad networks join forces to promote Haiti relief efforts

Published: January 26, 2010

Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross’ SMS donation drive for Haiti.

Red Cross SMS appeal for Haiti raises $8M in 2 days

Published: January 15, 2010

Mobile giving has reached new heights with consumers donating more than $8 million via their handsets to aid the disaster relief efforts in Haiti.

Mobile Commerce Daily - Ralph Lauren sponsors Conde Nast’s GQ fashion app

Published: December 14, 2009

Today in Mobile Commerce Daily: Ralph Lauren sponsors Conde Nast’s GQ fashion app and MGive, Teleton MexAmerica raise more than $200K via mobile.

Alicia Keys issues mobile giving call-to-action during American Idol

Published: May 22, 2009

Twelve-time Grammy-winning singer Alicia Keys' appearance on Fox's American Idol last week raised $450,000 for charity from more than 90,000 mobile donors who texted in their donations.

ASPCA boosts donations via SMS

Published: March 4, 2009

The American Society for the Prevention of Cruelty to Animals has been successful at converting standard-alert subscribers to donors using SMS.

Mobile donations may grow tenfold from $500,000 in 2008

Published: January 5, 2009

Mobile donations are said to have crossed $500,000 in 2008, indicating the growing acceptance of a new channel for nonprofits to raise funds for causes.