Tag: magazine

Total Results: 82

Self magazine SMS-based diet program a win among users

Published: May 21, 2012

Conde Nast’s Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.

Tums helps consumers fight heartburn via mobile campaign

Published: May 16, 2012

Tums is using mobile advertising to promote its new product and incorporating social media into the mix to help spread the word.

8pc of magazine pages contained mobile bar code in Q1: study

Published: May 15, 2012

QR codes, Microsoft Tags and other mobile action codes continue to spread through print magazines at a fast pace, with 1,356 mobile action codes printed in the first quarter of 2012, up from 352 during the same period a year ago, according to a new report from Nellymoser.

Financial Times shuts off iOS apps: Will others follow?

Published: May 9, 2012

The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.

Mobile helps drive direct mail retention: Rodale

Published: March 9, 2012

NEW YORK – A Rodale executive at the DMA Circulation Marketing Day 2012 conference said that mobile bar codes can be a great way for publishers to drive magazine subscriptions.

Parade magazine rolls out app for celebrity news junkies

Published: February 15, 2012

Parade magazine has launched an application aimed at letting consumers stay up-to-date with the latest celebrity news.

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser

Published: January 26, 2012

The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.

New York Times, The Daily top grossing on Apple Newsstand

Published: January 17, 2012

The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.

Shape magazine uses mobile apps to motivate fitness enthusiasts

Published: January 5, 2012

Shape magazine and athletic footwear brand ASICS are inspiring readers to get into shape by using mobile applications for setting goals, tracking progress and sharing results with friends and family.