Tag: magazines

Total Results: 20

8pc of magazine pages contained mobile bar code in Q1: study

Published: May 15, 2012

QR codes, Microsoft Tags and other mobile action codes continue to spread through print magazines at a fast pace, with 1,356 mobile action codes printed in the first quarter of 2012, up from 352 during the same period a year ago, according to a new report from Nellymoser.

Financial Times shuts off iOS apps: Will others follow?

Published: May 9, 2012

The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.

Mobile helps drive direct mail retention: Rodale

Published: March 9, 2012

NEW YORK – A Rodale executive at the DMA Circulation Marketing Day 2012 conference said that mobile bar codes can be a great way for publishers to drive magazine subscriptions.

Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser

Published: January 26, 2012

The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.

New York Times, The Daily top grossing on Apple Newsstand

Published: January 17, 2012

The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.

More than half of newspapers offer mobile advertising: study

Published: May 25, 2011

Leading media outlets are embracing mobile, with 84 percent of the top U.S. media outlets having a mobile Web site, a mobile application or both, according to a new report from 2ergo.

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Magazines barking up the wrong tree with meaningless rebranding

Published: October 4, 2010

For those from the print publishing world who saw early on the devastation wreaked by online, the Magazine Publishers of America’s decision to rebrand is skirting a larger issue: retooling a dying business model.

Hearst exec says experimentation is vital to development of app economy

Published: August 17, 2010

NEW YORK – Experimentation is going to be the key to discovering best practices for engaging consumers using mobile applications, per a Hearst executive.

How the iPad changes the future of magazines and single-copy sales

Published: May 4, 2010

By Scott Dunlap

If you want to understand the effect that Apple’s iPad will have on the magazine industry, look no further than the face of a publisher when you put one in her hands.