Tag: mail

Total Results: 118

Marketers unprepared for mobile’s growing dominance in email

Published: May 3, 2012

Email opens on smartphones and tablets grew by 82.4 percent in the past year and such mobile devices are on track to become the dominant email platform by the end of the year, according to a new report from Return Path.

Dole bolsters email database via mobile ads

Published: February 22, 2012

Dole is running a mobile advertising campaign that not only builds up its mobile database, but also encourages users to join an online community that promotes the company's line of salad products.

What is the secret to driving app downloads?

Published: January 27, 2012

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Mobile email open rates increase 34pc: study

Published: December 12, 2011

Mobile email open rates increased 34 percent in the past six months, per a study from Return Path.

Email open rates via mobile jump 51pc in first half: Knotice

Published: December 2, 2011

While the open rates for email via mobile devices jumped significantly in the first half, other findings in the report point to the need for emails to be optimized for mobile, according to a new report from Knotice.

Lessons learned from McDonald’s location-based mobile marketing

Published: October 4, 2011

BOSTON – An executive at DMA:2011 said location-based services not only engage consumers, but also help advertisers such as McDonald’s and Gilt Groupe better target them with offers.

Citi Habitats drives app downloads via mobile email ads

Published: September 27, 2011

A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 400 app downloads.

Taking marketing campaign integration a step further with mobile commerce

Published: September 14, 2011

By Cynthia Fedor

Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.

Creating mobile opportunities within email marketing

Published: August 3, 2011

By Manny Ju

Here are three ways that marketers can create mobile opportunities within their email marketing programs.