Tag: mboile

Total Results: 19

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.

Toyota, Subway score touchdowns with Yahoo mobile properties

Published: February 3, 2011

Brands such as Toyota and Subway were able to connect football fanatics with branded content and marketing collateral via a sponsorship within Yahoo Inc.’s Fantasy Football mobile properties.

Mobile marketing spend to increase 59pc in 2011: study

Published: February 2, 2011

The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association.

GMC mobile search effort results in 44pc lift in purchase intent

Published: November 18, 2010

LOS ANGELES – A Microsoft Advertising executive who keynoted the Mobile Marketing Association's Mobile Marketing Forum stressed the importance of shaping a mobile search strategy to help consumers make decisions.

What to expect from the MMA's Mobile Marketing Forum in Los Angeles

Published: November 12, 2010

Proving that mobile is poised to become the first screen is undoubtedly the goal of the Mobile Marketing Association’s Mobile Marketing Forum in Los Angeles' Beverly Hilton Hotel Nov. 16-17.

PBS goes mobile to grow revenue streams for local stations

Published: November 1, 2010

PBS is featuring local content from member stations and full television episodes from series across several mobile platforms, making its educational programs available for viewing on the go.

Carnival Cruise Lines claims mobile search ads increase bookings 175 percent

Published: June 21, 2010

Carnival Cruise Lines aimed to increase bookings when it tapped Google to deliver platform-specific ads such as click to call to mobile users searching for travel information.

Anheuser-Busch reveals guiding principles of mobile campaign efforts at MMF

Published: June 9, 2010

NEW YORK – Attendees of the MMF learned the ins and outs of brand building when an Anheuser-Busch executive revealed the guiding principles for Bud Light's mobile marketing campaign efforts.

Mobile ad spend expected to increase significantly in 2010: Study

Published: November 3, 2009

The consumer-packaged goods, retail, entertainment, travel and restaurant categories are expected to lead mobile spending in 2010, according a new study by Millennial Media.

Cellufun discussion groups let advertisers target psychographically

Published: October 8, 2009

Cellufun is letting its eight million monthly visitors create discussion groups and advertisers can use this content to psychographically target their ads to members.