Tag: mboile

Total Results: 11

Mobile ad spend expected to increase significantly in 2010: Study

Published: November 3, 2009

The consumer-packaged goods, retail, entertainment, travel and restaurant categories are expected to lead mobile spending in 2010, according a new study by Millennial Media.

Cellufun discussion groups let advertisers target psychographically

Published: October 8, 2009

Cellufun is letting its eight million monthly visitors create discussion groups and advertisers can use this content to psychographically target their ads to members.

Increase in iPhone uptake good for marketers: AdMob

Published: July 24, 2009

North America accounts for 58 percent of all iPhone and iPod touch users, according to a new study by AdMob.

Mobile can solve brands� marketing challenges: Mobile Marketer/DMA event

Published: April 29, 2009

NEW YORK - While mobile is not as complicated as commonly assumed, it does require special skill sets and understanding of the wireless carrier environment and the permission process.

Polar Mobile extends reach beyond smartphones

Published: March 10, 2009

Polar Mobile will be using Cascada Mobile's Breeze mobile development platform to extend its reach beyond smartphones to Java-based mobile phones.

Mobile Web to control how content is sold: Bango

Published: December 2, 2008

A revolution is currently taking place in the way that mobile media and content providers are engaging with consumers, according to mobile analytics provider Bango.

Salvation Army relies on mobile to encourage giving

Published: November 11, 2008

Due to the slow economy and fears of a poor fundraising season, The Salvation Army has found a new, cost-effective way of increasing donations to its 2008 holiday fundraising campaigns.

Harley-Davidson debuts interactive mobile campaign

Published: October 13, 2008

Harley-Davidson has launched a print campaign with an interactive mobile component to build awareness around its new 2009 V-Rod Muscle motorcycle.

Pepsi integrates mobile into existing campaign

Published: October 13, 2008

Pepsi has launched a mobile initiative as part of a bigger campaign with the National Hockey League.

Audi lets consumers take test drive on mobile

Published: August 22, 2008

Automobile manufacturer Audi of America has launched a mobile application for the iPhone to introduce its new Audi A4 luxury sports car.