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Tag: mboile


Total Results: 11

   Displaying: 1 - 10

Mobile ad spend expected to increase significantly in 2010: Study
Published: November 3, 2009
The consumer-packaged goods, retail, entertainment, travel and restaurant categories are expected to lead mobile spending in 2010, according a new study by Millennial Media.
Cellufun discussion groups let advertisers target psychographically
Published: October 8, 2009
Cellufun is letting its eight million monthly visitors create discussion groups and advertisers can use this content to psychographically target their ads to members.
Increase in iPhone uptake good for marketers: AdMob
Published: July 24, 2009
North America accounts for 58 percent of all iPhone and iPod touch users, according to a new study by AdMob.
Mobile can solve brands’ marketing challenges: Mobile Marketer/DMA event
Published: April 29, 2009
NEW YORK - While mobile is not as complicated as commonly assumed, it does require special skill sets and understanding of the wireless carrier environment and the permission process.

Polar Mobile extends reach beyond smartphones
Published: March 10, 2009
Polar Mobile will be using Cascada Mobile's Breeze mobile development platform to extend its reach beyond smartphones to Java-based mobile phones.
Mobile Web to control how content is sold: Bango
Published: December 2, 2008
A revolution is currently taking place in the way that mobile media and content providers are engaging with consumers, according to mobile analytics provider Bango.
Salvation Army relies on mobile to encourage giving
Published: November 11, 2008
Due to the slow economy and fears of a poor fundraising season, The Salvation Army has found a new, cost-effective way of increasing donations to its 2008 holiday fundraising campaigns.
Harley-Davidson debuts interactive mobile campaign
Published: October 13, 2008
Harley-Davidson has launched a print campaign with an interactive mobile component to build awareness around its new 2009 V-Rod Muscle motorcycle.
Pepsi integrates mobile into existing campaign
Published: October 13, 2008
Pepsi has launched a mobile initiative as part of a bigger campaign with the National Hockey League.
Audi lets consumers take test drive on mobile
Published: August 22, 2008
Automobile manufacturer Audi of America has launched a mobile application for the iPhone to introduce its new Audi A4 luxury sports car.
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