Tag: mboile marketing

Total Results: 9

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.

GMC mobile search effort results in 44pc lift in purchase intent

Published: November 18, 2010

LOS ANGELES – A Microsoft Advertising executive who keynoted the Mobile Marketing Association's Mobile Marketing Forum stressed the importance of shaping a mobile search strategy to help consumers make decisions.

PBS goes mobile to grow revenue streams for local stations

Published: November 1, 2010

PBS is featuring local content from member stations and full television episodes from series across several mobile platforms, making its educational programs available for viewing on the go.

Anheuser-Busch reveals guiding principles of mobile campaign efforts at MMF

Published: June 9, 2010

NEW YORK – Attendees of the MMF learned the ins and outs of brand building when an Anheuser-Busch executive revealed the guiding principles for Bud Light's mobile marketing campaign efforts.

Mobile ad spend expected to increase significantly in 2010: Study

Published: November 3, 2009

The consumer-packaged goods, retail, entertainment, travel and restaurant categories are expected to lead mobile spending in 2010, according a new study by Millennial Media.

Cellufun discussion groups let advertisers target psychographically

Published: October 8, 2009

Cellufun is letting its eight million monthly visitors create discussion groups and advertisers can use this content to psychographically target their ads to members.

Mobile Web to control how content is sold: Bango

Published: December 2, 2008

A revolution is currently taking place in the way that mobile media and content providers are engaging with consumers, according to mobile analytics provider Bango.

Salvation Army relies on mobile to encourage giving

Published: November 11, 2008

Due to the slow economy and fears of a poor fundraising season, The Salvation Army has found a new, cost-effective way of increasing donations to its 2008 holiday fundraising campaigns.

Harley-Davidson debuts interactive mobile campaign

Published: October 13, 2008

Harley-Davidson has launched a print campaign with an interactive mobile component to build awareness around its new 2009 V-Rod Muscle motorcycle.