Tag: mboile marketing

Total Results: 5

Mobile ad spend expected to increase significantly in 2010: Study: Published: November 3, 2009; The consumer-packaged goods, retail, entertainment, travel and restaurant categories are expected to lead mobile spending in 2010, according a new study by Millennial Media.
Cellufun discussion groups let advertisers target psychographically: Published: October 8, 2009; Cellufun is letting its eight million monthly visitors create discussion groups and advertisers can use this content to psychographically target their ads to members.
Mobile Web to control how content is sold: Bango: Published: December 2, 2008; A revolution is currently taking place in the way that mobile media and content providers are engaging with consumers, according to mobile analytics provider Bango.
Salvation Army relies on mobile to encourage giving: Published: November 11, 2008; Due to the slow economy and fears of a poor fundraising season, The Salvation Army has found a new, cost-effective way of increasing donations to its 2008 holiday fundraising campaigns.
Harley-Davidson debuts interactive mobile campaign: Published: October 13, 2008; Harley-Davidson has launched a print campaign with an interactive mobile component to build awareness around its new 2009 V-Rod Muscle motorcycle.