Tag: measurement
Total Results: 5
- IAB seeks feedback on ad campaign measurement guidelines
- Published: July 25, 2008
- The Interactive Advertising Bureau announced the public comment release of its “Ad Campaign Measurement Process Guidelines.”
- The need for consistent measurement of mobile campaigns
- Published: May 2, 2008
- By Ray Anderson
Everyone has been talking mobile marketing and advertising for some time. We’ve heard about a number of campaigns, but have they been successful?
- Keynote buys firm for European push into mobile testing
- Published: April 22, 2008
- Keynote Systems Inc., a mobile and Internet test and measurement service, bought French software company Zandan for nearly $3 million.
- Mobile Marketing Association supports Three Screen Trial
- Published: April 8, 2008
- The Mobile Marketing Association is supporting ioglobal Inc.’s trial of integrated mobile marketing measurement practices.
- Money, money, money
- Published: January 28, 2008
- Ask and you shall get: That mantra worked for several mobile companies as they proudly announced millions of dollars in new funding last week. Is this the beginning of a mobile boom?
