Tag: measurement

Total Results: 11

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Ground Truth raises $7M to expand mobile measurement service

Published: April 28, 2010

Ground Truth has raised $7 million in venture capital, which it will use for international expansion and product enhancements.

Mobile CPM measurement standards are essential

Published: October 2, 2009

By Gary Schwartz

Half-watching a TLC documentary on mathematics (do not ask why), it struck me that 17th-century math and present-day media planning have a lot in common.

Better metrics needed to drive big mobile spends: CTIA panel

Published: April 1, 2009

LAS VEGAS - The lack of solid metrics and key performance indicators is to blame for lackluster brand investment in the mobile medium.

GSMA launches mobile media metrics program for audience data

Published: February 17, 2009

The GSMA and select wireless carriers have released a feasibility study that creates a measurement process for mobile browsing that claims to respect the privacy of mobile consumers.

IAB seeks feedback on ad campaign measurement guidelines

Published: July 25, 2008

The Interactive Advertising Bureau announced the public comment release of its "Ad Campaign Measurement Process Guidelines."

The need for consistent measurement of mobile campaigns

Published: May 2, 2008

By Ray Anderson

Everyone has been talking mobile marketing and advertising for some time. We've heard about a number of campaigns, but have they been successful?

Keynote buys firm for European push into mobile testing

Published: April 22, 2008

Keynote Systems Inc., a mobile and Internet test and measurement service, bought French software company Zandan for nearly $3 million.

Mobile Marketing Association supports Three Screen Trial

Published: April 8, 2008

The Mobile Marketing Association is supporting ioglobal Inc.'s trial of integrated mobile marketing measurement practices.