Tag: media
Total Results: 159
Displaying: 1 - 10- Mobile campaign for Halloween attraction claims 57 percent opt-in
- Published: November 20, 2008
- Annual Halloween attraction Scream Country Haunted Forest used mobile to create awareness and generate hype around the event this year.
- Apple iPhone users more open to mobile ads than other smartphone users: Study
- Published: November 20, 2008
- TNS Compete has unveiled Smartphone Intelligence, highlighting findings from the service’s inaugural survey analyzing the secrets of the iPhone’s success.
- Retail giant Target taps mobile for new product push
- Published: November 17, 2008
- Mass merchandiser Target is running a banner ad campaign to promote its exclusive sale of Christina Aguilera’s new CD release.
- Coca-Cola exec: Questions on mobile more sophisticated
- Published: November 14, 2008
- CORONADO, CA – Upbeat, eager to learn, busily networking: That sums up the attitude of mobile marketers at the fall Mobile Marketing Forum in this gorgeous oceanside resort outside San Diego.
- Adoption of smartphones drives mobile search usage: Study
- Published: November 14, 2008
- The popularity of Apple’s iPhone, RIM’s BlackBerry, the T-Mobile G1 and other smartphones is driving an increase in mobile local search activity—a huge opportunity for marketers.
- Vantrix launches mobile advertising platform
- Published: November 13, 2008
- Vantirix has launched a mobile platform to help carriers and content providers deploy mobile advertising and protect against malware and unsolicited messages.
- T-Mobile taps AOL's Platform-A for billion-impression ad campaign
- Published: November 11, 2008
- T-Mobile USA tapped AOL’s Platform-A for a billion-impression Web advertising campaign during a two-day period, Nov. 10 and 11.
- Mobile lacks analytics to jumpstart industry: Ringleader panel
- Published: November 7, 2008
- NEW YORK – How do mobile agencies and publishers make a case for mobile within this fairly new ecosystem? The answer is analytics.
- In-app ads next frontier for mobile marketers: ad:tech panel
- Published: November 7, 2008
- NEW YORK – While the in-application advertising market is still nascent, it is poised to offer a variety of lucrative opportunities for marketers.
- Mobile social networking on the rise: ad:tech panel
- Published: November 7, 2008
- NEW YORK - Mobile social networking, mobile dating and social mapping—already popular overseas—are making major inroads into the United States market.
