Tag: media
Total Results: 800
Displaying: 1 - 10- Uptick in mobile ads gives rise to exchange-traded media: panel
- Published: February 10, 2012
- NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.
- Let’s Go apps simplify traveling for young adults
- Published: February 2, 2012
- Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.
- Bath & Body Works taps mobile to strengthen social media strategy
- Published: January 31, 2012
- Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.
- How would Klout Mobile shake up mocial marketing?
- Published: January 27, 2012
- Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices. So, how would a mobile component to social tracking tool Klout mix up mobile social marketing?
- 8 top tech trends for media to watch in 2012
- Published: January 20, 2012
- By Kunal Gupta
Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?
- Best-practice tips for building an engaging Web presence on tablets
- Published: January 19, 2012
- By Doug Heise and Sascha Langfus
While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.
- Why retailers should buckle up for mobile commerce
- Published: January 18, 2012
- By Mike Grimes
Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.
- Mobile campaigns with store locator grow 47pc month-to-month: study
- Published: January 12, 2012
- Mobile advertising campaigns that include a store locator function grew 47 percent month-to-month, according to a new study from Millennial Media.
- Mobile video moving from niche to rich in 2012
- Published: January 11, 2012
- By Paul Bremer
Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.
- What not to do in mobile advertising
- Published: January 10, 2012
- The industry is very focused on the how-tos of mobile advertising and what to do to ensure successful efforts. Now, here is a list of what not to do.
Follow us on Twitter