Tag: media buying

Total Results: 6

Holiday-tailored approach is critical for buying mobile media: Mullen

Published: October 20, 2010

Brands need to use mobile advertising during the holidays to influence consumers as they are out buying gifts and should buy mobile media based on shopping behavior during this time of the year.

Why view-through is a key component of campaign ROI

Published: September 17, 2010

By Elizabeth Joy Zalman

Can you remember the last time you filled out the order form in the middle of a catalog, mailed it in and awaited your package? Me neither.

How to size your mobile media buy

Published: May 13, 2008

By Tony Nethercutt

In this two-part series about media buying for the mobile Web, I'm covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.

Leading direct response media agency tests mobile buying platform

Published: April 23, 2008

ID Media, the nation's largest direct and interactive media services agency, has partnered with 4Info to offer SMS text messaging services to clients.

Key tips on buying media for mobile advertising

Published: April 18, 2008

By Tony Nethercutt

This month I begin a two-part series covering the media buying fundamentals of mobile advertising. After I cover media buying, I will shift my focus to the creative fundamentals of mobile advertising.

Media services giant GroupM hires first mobile chief for North America

Published: April 17, 2008

Advertising agency conglomerate WPP Group plc's GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.