Tag: media buying
Total Results: 4
- How to size your mobile media buy
- Published: May 13, 2008
- By Tony Nethercutt
In this two-part series about media buying for the mobile Web, I’m covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.
- Leading direct response media agency tests mobile buying platform
- Published: April 23, 2008
- ID Media, the nation’s largest direct and interactive media services agency, has partnered with 4Info to offer SMS text messaging services to clients.
- Key tips on buying media for mobile advertising
- Published: April 18, 2008
- By Tony Nethercutt
This month I begin a two-part series covering the media buying fundamentals of mobile advertising. After I cover media buying, I will shift my focus to the creative fundamentals of mobile advertising.
- Media services giant GroupM hires first mobile chief for North America
- Published: April 17, 2008
- Advertising agency conglomerate WPP Group plc’s GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.
