Tag: media planning
Total Results: 2
- Pay attention to consumers first, technology second: MediaCom exec
- Published: June 1, 2011
- Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.
- Media services giant GroupM hires first mobile chief for North America
- Published: April 17, 2008
- Advertising agency conglomerate WPP Group plc's GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.
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