Tag: media

Total Results: 847

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Customer service goes mobile with multimedia chat

Published: October 28, 2011

By Yuval Moed

Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.

IOS impressions grow 60pc: Millennial Media

Published: October 25, 2011

IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.

Click-through rates significantly higher for rich media campaigns: Jumptap

Published: October 25, 2011

Mobile advertising campaigns run with rich media ad units show a significant performance lift over those with standard media, according to a new report from Jumptap.

Role of SMS changing with mobile maturity and intersection of social

Published: October 24, 2011

As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.

IAB releases guidelines to standardize rich media ads

Published: October 21, 2011

New guidelines from the Interactive Advertising Bureau address the fragmentation in in-app advertising, with incompatible rich media ad formats in the marketplace from a variety of vendors.

Conde Nast leverages print, online content with daily W iPad app

Published: October 19, 2011

Publisher Conde Nast’s W magazine is increasing its reach with the launch of The Daily W iPad edition that is sponsored by Calvin Klein.

The challenges of crafting a mobile media strategy

Published: October 19, 2011

By Bryon Morrison

With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.

Mobility and the art of contextual relevance

Published: October 17, 2011

By Scott Forshay

Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.

The Guardian furthers multichannel push with iPad app

Published: October 14, 2011

Publisher Guardian News and Media is continuing its push for multiplatform mobile content with an iPad app that replicates the leisurely act of reading a newspaper.