Tag: media

Total Results: 847

50pc of tablet owners use device for commerce: Ogilvy exec

Published: November 14, 2011

NEW YORK – An Ogilvy executive at ad:tech said that consumers no longer use their tablet just for recreation, claiming 50 percent use the device for commerce-enabled actions.

Ad:tech attendees claim mobile taking up more of brands' marketing budgets

Published: November 14, 2011

NEW YORK – Attendees at ad:tech agreed that unlike past years, brands and marketers have finally embraced mobile and are continually adding it to their marketing mix.

Adobe canning Flash for mobile has huge implications for marketers

Published: November 11, 2011

The news that Adobe will halt development on Flash Player for mobile is a big boost for competing rich media mobile platform HTML5.

HP touts ePrint service to iPad owners in new mobile ads

Published: November 11, 2011

HP is targeting iPad owners in a new mobile ad campaign promoting its ePrint service in Spain.

Brands get liked on Facebook 1M times per day: ad:tech keynote

Published: November 10, 2011

NEW YORK – For anyone who has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.

Location-based targeting grew 50pc quarter-over-quarter: study

Published: November 10, 2011

Local-based targeting grew 50 percent quarter-over-quarter and made up 66 percent of all the targeted audience campaigns on Millennial Media’s platform, according to the company’s recent report.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

Toyota scores a touchdown with mobile ads running across Yahoo apps

Published: November 7, 2011

Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

How and why consumer mobile engagement is constant throughout the day

Published: November 4, 2011

By Erin (Mack) McKelvey

Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.

Yahoo’s Right Media simplifies buying, selling on mobile

Published: November 1, 2011

Yahoo’s Right Media is rolling out a new feature that will let publishers, advertisers and agencies buy and sell mobile ads for smartphone and tablet browsers on the same platform they currently use for PC display advertising.