Tag: messaging

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Macy�s, Domino�s, Unilever�s Dove case studies at Mobile Marketing Day: Published: March 5, 2010; NEW YORK � A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy�s, Domino�s and Unilever�s Dove Hair Care.
SMS enhances CRM/loyalty programs: Mobile Marketing Day panel: Published: March 5, 2010; NEW YORK � Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.
Sonic, American Eagle, REI tap LBS to drive foot traffic in-store: Published: February 25, 2010; Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.
North Face debuts first LBS campaign for outdoor apparel: Published: February 24, 2010; Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.
Children�s Miracle Network relies on SMS to raise money for sick kids: Published: February 19, 2010; Children�s Miracle Network is raising money via text for hospitals taking in sick and injured children being evacuated from Haiti, as well as providing medical supplies and personnel on the ground.
Mobile Health Interventions encourages good health via SMS: Published: February 18, 2010; Mobile Health Interventions has launched Health Txts and Custom Txts, a program to help consumers change unhealthy behaviors to sending text messages to encourage self-help goals.
A very mobile Valentine�s Day: Published: February 12, 2010; Mogreet and American Greetings Corp. have partnered for MMS ecards and Clickatell estimates that consumers will send 1.15 billion text messages on Valentine�s Day.
SMS case study - Faith: Published: February 11, 2010; See how London-based retailer Faith used the mobile channel to engage consumers.
ChaCha receives more than 1M mobile questions Super Bowl Sunday: Published: February 9, 2010; ChaCha, the free answer service, saw more than a million mobile user questions Super Bowl Sunday, proving the power that SMS has in reaching young adults.
Kodak rolls out ambitious plans for mobile: Published: February 8, 2010; A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant�s multifaceted mobile strategy in an exclusive interview.