Tag: messaging

Total Results: 389

Self magazine SMS-based diet program a win among users

Published: May 21, 2012

Conde Nast’s Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.

National Cancer Institute taps SMS to urge teens to quit smoking

Published: May 18, 2012

The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

Personalizing your SMS text marketing campaign

Published: May 17, 2012

By
Matthew R. Lesher

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

US Tennis Association expands SMS strategy to drive fan engagement

Published: April 12, 2012

The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

Rating the mobile campaigns of presidential candidates

Published: March 28, 2012

Between the 2008 and 2012 elections, mobile marketing has become a must-have for politicians to connect with voters. But with new channels, technologies and increased smartphone ownership, which campaigns are getting mobile right?

Miami Dolphins drives 300pc increase in mobile subscribers via segmented messaging

Published: March 8, 2012

The Miami Dolphins increased its mobile subscriber base by more than 300 percent during the past year thanks in part to a new strategy of letting users choose which kinds of messages they want to receive.

Do Something boosts SMS activity to talk more effectively with teens

Published: January 18, 2012

Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

Korbel New Year’s Eve promotion garners 1,500-plus texted toasts

Published: January 12, 2012

More than 1,500 New Year’s Eve revelers in Dallas, TX, texted in photos and toasts that were shared on screens sponsored by Korbel sparkling wine.

Mobile will play pivotal role in 2012 political campaigns

Published: January 10, 2012

In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?