Tag: messaging

Total Results: 382

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

Texting is best medium for advertisers to reach teens: Study

Published: May 17, 2010

Texting is the best medium for advertisers to reach teens and young adults, according to ChaCha.

Why MMS is better than SMS

Published: May 13, 2010

By James Citron

With SMS, marketers routinely engage in all sorts of natural and unnatural abbreviations to fit their message into 160 characters. Not so with MMS.

Mobile Internet Content Coalition petitions FCC to promote open mobile Internet

Published: May 12, 2010

The Mobile Internet Content Coalition, consisting of 4Info, Myxer and mobileStorm, is petitioning the FCC in support of opening up the mobile Internet.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

Demystifying the market for SMS marketing services

Published: April 8, 2010

By Gib Bassett

Buyers being wooed by players on the periphery would be wise to consider the implication of hiring firms without track records in mobile channel marketing.

Emirates airline sponsors Destination: Bollywood SMS initiatives

Published: April 5, 2010

Emirates, a major airline based in the Middle East, has launched the first Bollywood variety show to be fully produced and aired exclusively in North America—and there is a mobile component.

Scotty P’s Hamburgers drives increased revenue with mobile coupons

Published: April 1, 2010

To boost business during lunch hours, Scotty P’s Hamburgers uses text-messaging campaigns to specifically target customers from any of its locations and has achieved astronomical ROI.

NBA’s Cleveland Cavs generate $200K by tapping mobile

Published: March 30, 2010

The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.