Tag: messaging

Total Results: 382

Do messaging apps pose a threat to carriers and marketers?

Published: September 12, 2011

While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.

Apps not going to be large source of revenue during holidays: Ogilvy exec

Published: September 9, 2011

NEW YORK – When it comes to mobile holiday marketing, brands should focus on in-store drivers due to the emotional factor involved with buying gifts for loved ones, according to a speaker at the Mobile Marketing Summit 2011.

Facebook’s Messenger application a threat to other mobile messaging apps

Published: August 11, 2011

Facebook’s new Messenger app could give mobile messaging applications such as BlackBerry Messenger and Apple’s forthcoming iMessage a run for their money.

Nokia ditches operator-focused business to hone in on consumer services

Published: July 1, 2011

Nokia is selling an operator-focused business so it can pay attention to building its smartphone presence.

6 SMS best-practice tips for brands and retailers

Published: June 24, 2011

By Melinda Krueger

While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.

Mobile instant messaging usage expected to triple by 2016: study

Published: June 22, 2011

Mobile instant messaging through applications and SMS is rapidly growing, and by 2016 it is expected to triple in use, per a study by Juniper Research.

Coca-Cola SMS-enabled vending machine changing future of mobile payments

Published: June 17, 2011

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices.

Wild Wing Cafe SMS campaign sees 72 percent opt-in

Published: June 14, 2011

Family sports bar and restaurant Wild Wing Cafe ran an SMS campaign to engage its patrons and found that out of the 900 consumers that showed up, 72 percent texted in for a chance to win prizes.

Texas Motor Speedway enters mobile race via SMS marketing strategy

Published: June 2, 2011

Texas Motor Speedway is targeting younger race fans and building a mobile CRM database via a mobile marketing partnership with Hipcricket.

MedAdherence connects doctors with patients via SMS program

Published: May 5, 2011

MedAdherence is letting patients text message their doctors daily with blood sugar levels and receive advice back via SMS.