Tag: messaging

Total Results: 382

SMS marketing lesson: One bad apple can spoil the bunch

Published: February 25, 2011

The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

SMS case study - Southwest Airlines and Entercom's WEEI

Published: January 26, 2011

See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.

Procter & Gamble proves mobile advertising is a given

Published: January 21, 2011

Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.

Partnership at Drugfree.org mobile ad campaign achieves 4pc response rate

Published: January 21, 2011

In December, The Partnership at Drugfree.com ran one of the biggest public service campaigns in mobile history to help prevent teens and tweens from abusing medicines.

Mobile is key for brands to achieve message convergence

Published: January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.

Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show

Published: January 11, 2011

Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.

Apps getting more face time than mobile Web browser: study

Published: January 6, 2011

A recent study found that application and mobile Web usage goes up in the evening and night time, whereas traditional communication services capture more user attention during the day.

Mazda celebrates 40th year in North America with sweepstakes to build mobile database

Published: December 20, 2010

To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.

Companies need to promote their mobile offerings more aggressively: study

Published: December 16, 2010

Sixty-two percent of Fortune 50 companies use mobile channels to reach their customers, but few promote their offerings using existing media, according to a study by Burson-Marsteller.