Tag: messaging

Total Results: 382

Juicy Couture print ad is true testament to importance of SMS

Published: December 13, 2010

An advertisement in the Bloomingdale’s Nifty Gifty holiday gift guide catalog is a true testament to the role that mobile, specifically SMS, plays in the lives of consumers on a daily basis.

Jay-Z, Random House run multifaceted mobile effort to support book launch

Published: December 9, 2010

Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”

White House Black Market drives Black Friday sales with geo-fence mobile marketing

Published: November 30, 2010

Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.

Toyota engages auto enthusiasts at LA Auto Show via mobile messaging

Published: November 29, 2010

Toyota used mobile marketing to engage auto enthusiasts at the Los Angeles Auto Show, providing attendees information about specific vehicles right to their mobile devices.

Pfizer breaks mall-based mobile push for new Advil product launch

Published: November 22, 2010

To help holiday shoppers breathe easier this season, Pfizer is promoting the launch of Advil Congestion Relief by offering a personal Black Friday shopper via a mobile sweepstakes.

Bare Feet Shoes SMS campaign generates two-to-one return on ad spend

Published: November 22, 2010

As a full-service SMS provider, Text2VIP sought to prove to its client, Bare Feet Shoes, that text messaging impacted consumer behavior, both online and in mobile.

SMS case study - Orange County Transportation Authority

Published: November 19, 2010

See how the Orange County Transportation Authority used SMS to improve customer service and cut costs.

100M mobile consumers in Europe received SMS ads: comScore

Published: November 19, 2010

Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.

ChaCha exec: Users want a different experience with mobile search

Published: November 19, 2010

LOS ANGELES – A ChaCha executive during the Mobile Marketing Forum said that data consumption on mobile is ramping up at an explosive pace, making mobile-optimized search pivotal in delivering the content users are looking for.

Starbucks is 2010 Mobile Marketer of the Year

Published: November 16, 2010

Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.